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[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape

Join Biz Takeouts Marketing & Media radio show host Warren Harding (@bizWazza) every Thursday from 9am-10am from the 2oceansVibe Radio. This week we chat to DK Badenhorst, Strategic Planner at Y&R Cape Town (@YoungRubicamSA) and the directors of MaxAxion (@MaxAxion), Daniel Courtenay (@drdanc) and Nicolle Harding (@NicolleHarding). [twitterfall]

16 Apr 2014 09:53

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots.

By Danette Breitenbach 16 Apr 2014 06:46

SMS delivers better retail experience

Although customers use their phones in stores for much, from managing shopping lists, browsing for recipes, price comparisons, additional product information and shopping on the go whenever they need to, they remain fickle and retailers need to prioritise mobile over more traditional forms of communication.

By Charles Stretch 15 Apr 2014 10:43

Smarties annual box-a-thon is Out of This World

In today's technological age, we tend to forget about the magic of 'real' play and the difference that it makes to children's development. Now in its third year, the Smarties Box-a-thon looks to stimulate children's imaginations and challenge them to think 'out of the box'. Anything goes in this 'out of this world' competition for children aged 7-12, which launches on 15 April 2014.

9 Apr 2014 11:08

[Biz Takeouts Lineup] 85: BOB - Best of Breed collaborative agency

On tomorrow's Biz Takeouts Marketing & Media radio show, streamed live every Thursday from 9am-10am, show host Warren Harding chats to Reghard Goussard, founder and CEO of newly formed collaborative agency BOB - Best of Breed; as well as Daniel Marcus from Magnetic Software. [twitterfall]

9 Apr 2014 10:55

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events - the Winter Olympics, the football World Cup, and the mid-term elections in the US, which will benefit television in particular.

9 Apr 2014 10:03

Whiskas partners with Cheetah Outreach Trust for new campaign

South African cat food brand Whiskas has unveiled a new campaign entitled 'Big Cat Little Cat' which focuses on the parallels between the behaviour of little domestic cats and their big wild cat cousins.

9 Apr 2014 09:15

Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07