[Shopper Marketing] Technology is changing how people shop
[Shopper Marketing] Technology is changing how people shop

Primedia Unlimited mall division media product manager, Gia Conte-Patel, talks to Bizcommunity.com about the growing and innovative media category, mall media, where 36% of all mall consumer spend is attributed to in-mall advertising.

8 hours ago

[Shopper Marketing] Digital signage to transform retail environment
[Shopper Marketing] Digital signage to transform retail environment

In today's highly competitive business environment and with ad avoidance on the rise, marketers are being challenged to be more creative and adopt a more compelling approach to communicate their messages to their audience.

By Rob Nelson 8 hours ago

Menlyn Park concierges
[Shopper Marketing] Menlyn Park raises stakes in retail innovation

Menlyn Park regional shopping centre, situated in the heart of the diplomatic sector in Pretoria, is undergoing a R2bn redevelopment that will add 50,000m2 additional retail space, making it one of the largest malls in Africa.

By Louise Marsland 8 hours ago

Image by 123RF
[Shopper Marketing] Mystery Shopper Europe adds Africa to basket

MSPA (Mystery Shopping Providers Association) Europe is targeting Africa to expand its membership base, following a successful first conference in the region. Held in Casablanca, Morocco, earlier this year, the conference attracted delegates from 15 countries, including Gabon, Côte d'Ivoire, Algeria, Morocco and South Africa.

8 hours ago

Source: Fishwicks
[Shopper Marketing] Fishwicks launches Display Flash in SA

At Fishwicks we pride ourselves on understanding our customers' needs and then coming up with innovative solutions that meet their requirements. Fishwicks is delighted to announce that it now holds the license in South Africa for Display Flash, a state-of-the-art Automatic Displays System in the market of cardboard displays.

Issued by Fishwicks 8 hours ago

lehtta1 via
Partnership sees new potato offering brought to market

RSA Market Agents introduces a new value-for-money potato offering from rebranded potato grower, Wesgrow, which will see a new high-quality potato brand available to fresh produce buyers on the Johannesburg market floor.

11 hours ago

Locally developed cashback app hits 130,000 downloads
Locally developed cashback app hits 130,000 downloads

SNAPnSAVE, a Cape Town based start-up that gives shoppers cash back on everyday shopping items, simply for snapping their till slip, has grown to 130,000 users and paid back over R500,000 in cash.

3 days ago

Digital retail marketing spend to reach over $360 billion by 2020
Digital retail marketing spend to reach over $360 billion by 2020

A new study from Juniper Research, 'Digital Retail Marketing: Coupons, Advertising & Consumer Engagement 2016-2020', found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons.

25 May 2016

Monster truck stunt in Boksburg Burger King promotion
Monster truck stunt in Boksburg Burger King promotion

A monster truck on the rampage stunned guests at the East Rand Galleria Mall last week, when it crushed two vehicles parked just outside a Burger King restaurant, but what initially seemed like a massive accident turned out to be a stunt pulled off by the burger company to promote its biggest 100% beefburger- the Big King XXL.

25 May 2016

[Biz Takeouts Lineup] 175: Agency focus with Havas Boondoggle
[Biz Takeouts Lineup] 175: Agency focus with Havas Boondoggle

On the next Biz Takeouts Marketing & Media radio show on Thursday, 26 May 2016, from 9-10am, show host Warren Harding look at creative service agency Havas Boondoggle (@boondoggleza).

25 May 2016

The Chewbacca mask and the power of social media in retail
The Chewbacca mask and the power of social media in retail

Social media often doesn't live up to the hype. But it can be retail brand building - and sales - gold. Just look at the case of the Chewbacca mask that Candace Payne bought from Kohl's last week. What can South African marketers learn from it?

By Sarah Britten 25 May 2016

Is your on-pack communication authentic enough?
Is your on-pack communication authentic enough?

"In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable." Howard Schultz, owner of Starbucks

Issued by Pyrotec 24 May 2016