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How to make your brand stand out in store - TLC Marketing Worldwide
How to make your brand stand out in store

"Differentiate. Don't discount, add value", this was the advice given by Derek Miller, Africa MD of TLC Marketing Worldwide at the POPAI SA Retail Leaders Shopper Marketing Conference held on 21 August in Sandton, Johannesburg.

Issued by TLC Marketing Worldwide 2 Sep 2014 15:06

[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

On the last Biz Takeouts Marketing and Media Radio show, 24 July, host Warren Harding chatted toVera Robertson (@robertson_vera), Marketing Manager of Everlytic (@everlytic), the biggest sender of emails for the publishing industry in South Africa.

1 Sep 2014 13:08

Cycling app gets Food Lover's Market customers moving
Cycling app gets Food Lover's Market customers moving

Food Lover's Market has introduced the innovative running and bicycling app, Strava to get its employees and consumers active through #lovethebike. In the first seven days, entrants have already ridden for 819.22 hours, over 17,361.31 kilometres and burnt 523,915.62 calories.

1 Sep 2014 09:50

Nando's takes a shot at a new TVC
Nando's takes a shot at a new TVC

In keeping with Nando's tradition, their new TVC is cheeky, controversial and amusing. (Video)

29 Aug 2014 16:35

FMCG companies need integrated, cross-functional teams
FMCG companies need integrated, cross-functional teams

If channel marketing in FMCG is to ensure the strategic agenda of the business is reached and category growth is realised, its companies need to create stronger integrated, cross-functional teams.

By Sane Mdlalose 28 Aug 2014 11:35

[Biz Takeouts Lineup] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Lineup] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 28 August from 9am-10am. We chat to Everlytic's Marketing Manager, Vera Robertson about the IMC Conference, then later we take a closer look at Ukusela Ekapa and speak to Janine de Waal to find out more. [twitterfall]

27 Aug 2014 15:19

Expanding your reach with ElastiBand - Pyrotec
Expanding your reach with ElastiBand

Promotional on-pack solutions are the easiest and most common form of brand awareness in the retail industry. With many different options available to choose from when it comes to on-pack devices, the idea is to choose one that best suits your brands' needs and grabs the most attention from consumers, which in turn boosts sales.

Issued by Pyrotec 27 Aug 2014 14:35

Experiential branding cuts through the clutter
Experiential branding cuts through the clutter

Experiential branding is still a relatively new concept for many South African businesses but is a logical extension of mass personalisation, as consumers now expect much more than a homogenised shopping experience.

27 Aug 2014 10:58

2014 SACSC Footprint Marketing Award winners
2014 SACSC Footprint Marketing Award winners

Cavendish Square scooped the coveted top award, the Spectrum Award of the South African Council of Shopping Centres (SACSC) Footprint Marketing Awards, announced at the Council's annual congress last week. The awards recognise exceptional shopping centre marketing, innovation and creative achievements, with economic success.

26 Aug 2014 12:02