Scottish Leader teams up with Dennis Chuene in #NewPerspective video
Scottish Leader teams up with Dennis Chuene in #NewPerspective video

Scottish Leader recently joined forces with South African designer, Dennis Chuene to produce a video that demonstrates what the popular blended Scotch whisky brand means with its ‘a new perspective' tagline.

3 hours ago

Save big with SA's most popular loyalty programmes
Save big with SA's most popular loyalty programmes

South Africans love a good bargain. And who can blame us? With the price of living on a relentless incline, we can't help being eager to save wherever we can. Open a wallet at random in this country, you're likely to discover at least one loyalty programme card. But, which of those loyalty cards offer the most return on investment?

By Melissa Wentzel 2 days ago

#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category. Preparing to steal a larger share of this market is Tullamore D.E.W, the only triple distilled, triple blended and triple matured Irish whiskey.

By Lauren Hartzenberg 3 days ago

Free Wi-Fi brings marketing returns for retailers
Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue. Customer engagement via Wi-Fi allows retailers to reach customers without contravening personal information legislation, as customers are incentivised to offer data via their devices or social media profiles in return for high-performance internet.

By Prashil Gareeb 24 Mar 2017

Raphaely and Foulkes.
Breaking through brand clutter with Nomu

This #BrandManagerMonth, we find out what's new with Nomu, the original SA food and lifestyle concept inspiring creative kitchens across the land, from director Paul Raphaely.

By Leigh Andrews 24 Mar 2017

The Fairnet stand featured a large LED screen and real fish tanks as counters.
Exquisite exhibits: The latest design trends from EuroShop 2017

Discover the design trends that are being used in exhibition displays around the world.

By Pippa Naudé for Scan Display 24 Mar 2017

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Brand manager of Sorbet Group and daughter of founder Ian Fuhr, Jade Kirkel believes that the key to managing a brand is to realise that “every person in the company is essentially a brand manager and has a fundamentally important role and responsibility in embodying the brand at all times”. Her role is to give Sorbet employees the tools, know-how and drive, as well as create an environment in which they can do this well.

By Jessica Tennant 24 Mar 2017

Facebook introduces new shopping ad format to showcase products
Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'.

23 Mar 2017

How to hack Pinterest to market your business
How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm: Pinterest.

23 Mar 2017