Putting people at the centre of multi-buy promotions
Putting people at the centre of multi-buy promotions

In the midst of tough economic conditions, businesses seeking growth must constantly re-examine and refine strategies to ensure efforts are contributing to the bottom line. In the South African retail and manufacturing sectors, promotions have become a popular tool to attain this growth.

By Lauren Hartzenberg 3 days ago

#NewCampaign: Stop the Cycle
#NewCampaign: Stop the Cycle

The Huffington Post SA partnered with Native VML to come up with an engaging way to highlight the increased socio-economic and environmental impact of consumerism, and send a clear message to industries and manufacturers that need to be held accountable.

3 days ago

Shopper marketing: Creating an in-store shopper experience to push that sale
Shopper marketing: Creating an in-store shopper experience to push that sale

Product and price are by no means the only players when it comes to pushing sales in-store - presentation plays a most pivotal part!

Issued by Gawk 3 days ago

#NewCampaign: F*ck like a Finn
#NewCampaign: F*ck like a Finn

Finland is the best country for love-making, stated in this campaign video that has gained a million organic views in Finland alone.

24 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Executive Director Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017. The NGO aims to raise awareness and develop the local market for Fairtrade products, with a special focus on local and African goods. We talked to Terblanche about her role and what Faitrade has planned for the year ahead.

By Cari Coetzee 24 May 2017

New appointments at Ackermans
New appointments at Ackermans

Senior additions to Ackermans marketing team

Issued by Ackermans 23 May 2017