Feedback

Retail Marketing most read

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

[Biz Takeouts Podcast] 105: The 2014 DMASA Assegai - Integrated Marketing Awards
[Biz Takeouts Podcast] 105: The 2014 DMASA Assegai - Integrated Marketing Awards

On the last Biz Takeouts Marketing and Media Radio show, 11 September, we chatted about the 2014 DMASA Assegai - Integrated Marketing Awards happening in JHB on 6 November 2014.

12 Sep 2014 11:53

IAB objects to Department of Health's attempt to limit commercial speech
IAB objects to Department of Health's attempt to limit commercial speech

The Interactive Advertising Bureau South Africa (IAB) has made its submissions to the Department of Health regarding the draft Regulations and Guidelines relating to the Labelling and Advertising of Foods (r. 429).

12 Sep 2014 10:24

[Biz Takeouts Lineup] 105: The 2014 DMASA Assegai - Integrated Marketing Awards
[Biz Takeouts Lineup] 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 11 September from 9am-10am as show host Warren Harding chats to Vikesh Roopchand, Chairman of the DMASA about the upcoming 2014 Assegai Awards. [twitterfall]

10 Sep 2014 09:12