There are just over 37 million adults in South Africa today and, if you want to reach them, there's no better way than to use mobile technology. Some 36 million people who are 15 and older have a cellular phone, which means that the opportunity for connecting with consumers this festive season is massive.
By Lynette Hundermark 26 Nov 2014 11:36
Café Culture has launched a sociable, 'live-free' campaign, #winewithoutrules to get people to forget about wine snobbery and enjoy its non-traditional, crafted Pinotage however they want.
25 Nov 2014 16:38
How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?
By Ilse van den Berg 25 Nov 2014 11:11
Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces, and also what marketers and brand managers alike ought to be if they're to make any meaningful difference in the lives of consumers.
By Jessica Taylor 25 Nov 2014 08:58
Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...
By Dries Badenhorst 24 Nov 2014 14:00
There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...
By Leigh Andrews 21 Nov 2014 08:00
Fresh Living, Pick n Pay's customer magazine has now been launched by John Brown publications as Kook en Kuier, as a direct translation. Justine Drake assumes the reins as editor of both titles and Riekie Cloete, current deputy editor of Fresh Living, taking up the position of senior text editor, to ensure the same quality and continuity.
20 Nov 2014 16:03
Point of Purchase Advertising International - South Africa (POPAI SA), in sponsorship with ZaPOP, hosted its 4th Annual POP Industry Awards on Thursday, 13 November 2014 at the Radisson Blu Gautrain.
20 Nov 2014 14:33
On the last Biz Takeouts Marketing and Media Radio show on Thursday, 20 November, show host, Warren Harding was joined in studio by Ivanna Granelli, Founder of Can!Do Consulting, to talk about how strategy, not technology, should drive how organisations approach training their employees.
20 Nov 2014 13:41
Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 20 November 2014, from 9-10am as show host Warren Harding chats Angela Barter and Founder of Can!Do Consulting, Ivanna Granelli. [twitterfall]
19 Nov 2014 10:09