Consumers can pick new Liqui-Fruit campaign's theme song
Consumers can pick new Liqui-Fruit campaign's theme song

Two local emerging bands have produced songs that encompasses what it means to Feel Fully Alive, as part of Liqui-Fruit's new campaign. Consumers will have the chance to vote for their favourite, with the winning song becoming the soundtrack to the Liqui-Fruit TV ad.

16 hours ago

Selena Gomez partners with Puma
Selena Gomez partners with Puma

Singer, actress and producer Selena Gomez has signed a long-term partnership with global sports brand Puma to work with the brand to design product and create marketing campaigns. She will first appear in the brand's newest campaign for the Phenom, an upcoming women's footwear drop.

1 day ago

#SACSCCongress: Cresta Shopping Centre gets top nod at Footprint Marketing Awards
#SACSCCongress: Cresta Shopping Centre gets top nod at Footprint Marketing Awards

On the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, the 2017 Footprint Marketing Awards winners were announced, recognising exceptional shopping centre marketing, innovation and creative achievements, with economic success and excellent customer service.

1 day ago

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range.

By Jessica Tennant 1 day ago