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Five social media pitfalls that SMEs should avoid
Five social media pitfalls that SMEs should avoid

Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business.

By Steven Cohen 24 Apr 2015 07:10

Sleek ad tailoring for online apparel shoppers
Sleek ad tailoring for online apparel shoppers

Consumers have gotten on board with the concept of buying apparel online. Especially in this era of free returns and nifty sizing tools, buying clothing and shoes off the Web has become mainstream. However, some advertisers have been slow to respond.

By Ricky Liversidge 23 Apr 2015 16:25

Primedia Lifestyle's Solal award finalists
Primedia Lifestyle's Solal award finalists

Primedia Lifestyle Marketing Services is confirmed as having 15 finalist positions in this year's International Council of Shopping Centre's Solal Marketing Awards, which recognise shopping centre marketing excellence from around the globe.

23 Apr 2015 15:47

Performance marketing can generate high returns
Performance marketing can generate high returns

"Poor conversion is among the leading reasons why online businesses fail. This could be due to myriad reasons: its user experience is poor, the brand does not have a strong enough offline presence, its online marketing lacks commitment or its founders believe that now they have built it, customers will come," says Daniel Gross, CEO of AdMarula.

22 Apr 2015 13:40

[Biz Takeouts Lineup] 128: Springleap and the newly launched Creative Insights division
[Biz Takeouts Lineup] 128: Springleap and the newly launched Creative Insights division

On the next Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 23 April 2015, from 9-10am, show host Warren Harding is joined in studio by Springleap (@Springleap) MD and Head of Commercialisation, Trevor Wolfe, about the recent launch of Springleap's Creative Insights Division - a first of its kind, utilising the crowdsourcing model and a unique way where clients can now plug into Springleap's co-creation community as an insights platform for research and qualified feedback.

22 Apr 2015 09:04

How brands can reach black consumers
How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy.

By Peter du Toit 21 Apr 2015 08:00

Puma grows wings
Puma grows wings

Puma has collaborated with Wings for Life World Run, confirming a multi-year partnership that kicks off in May this year. It will support event staff and athletes participating in the Wings for Life World Run in a mutual effort to bring together a new generation of athletes from around the world.

20 Apr 2015 11:56