Adverts not broadcasts: BCCSA

The Broadcast Complaints Commission of SA (BCCSA) has ruled that film advertisements through a subscription broadcaster did not fall within its jurisdiction. This was after the commission received an anonymous complaint about an advertisement for a film available on MultiChoice Box Office service. 24 May 2012 08:28

CANSA condemns tobacco's marketing tactics

As World No Tobacco Day comes on 31 May 2012, the Cancer Association of South Africa (CANSA) condemns the tobacco industry's aggressive marketing, despite advertising restriction requirements in legislation, as smoking continues to be a challenge to public health. Help the association fight for a smoke-free environment by buying a sticker for R5 and wearing it on World No Tobacco Day. 25 May 2012 10:08

Banning alcohol advertising misses the point - and the objectives

[Justin McCarthy] There is no doubt that South Africa has an alcohol-abuse problem. Alcohol-related problems such as foetal alcohol syndrome, physical and emotional abuse, drunk driving, severe medical conditions and a raft of social side effects are significant health and social concerns. 18 May 2012 08:21

Homegrown social shopping community grows

The Buchanan Group has announced that it has signed up 25 000 members to the Home Tester Club, a social community review and ratings site born in South Africa and being exported internationally. This growth of more than 200% over the past eight months has seen the size double in the last six months. 24 May 2012 10:42

Chicken a la King(sley) James: Nando's vs Santam

[Edward Fisher] If you read my previous contributor piece, "On marketing and speed", you may have started thinking about how the pace at which we operate influences our ability to retain important information. The Invisible Gorilla experiment sums up this premise quite succinctly. [video] 24 Apr 2012 14:49

How to get a greater response from your marketing

[James Hurford] Persuasive copy should always grab the reader's attention, secure their interest, stimulate their desire for the goods or service, and lastly, motivate them to take action. 12 Mar 2012 13:16

2012 CLIO Awards - SA winners

NEW YORK, US: The awards evening for the winners of the 2012 CLIO Awards, one of the world's most recognised awards competitions honouring excellence in advertising, design and communications, was held last night. Among the winners - out of more than 11 000 submissions from around the world, were a number of South African entries. 16 May 2012 12:31

[2012 trends] Back to school for marketers on teen basics

[Cathryn Treasure] It's back to basics for marketers on teen marketing - between all the talk about millennials and the born-digital, marketers have been swept up in a wave that makes it easy to forget the fundamentals, such as who are these people you are really talking with (not to, with) and what value will they associate with what you post, tweet, broadcast or print. 25 Jan 2012 12:23

[Biz Takeouts Lineup] 21: Back and better than ever before!

Bizcommunity.com's Biz Takeouts Marketing & Media radio show is back and bigger than ever before! This time around we've teamed up with the highly successful and energetic internet radio station 2OceansVibe Radio and the multi-talented Brendan Jack to host the show every Wednesday 5pm-6pm via audio-streaming. The lineup this evening, 16 May 2012, features entrepreneur Rich Mulholland. 16 May 2012 13:41

[Thought Leadership Digibates] 05: Marketing, media trends

The focus of the online media marketing sector discussion at the fifth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around the 2012 Biz Trends Report which was released earlier this year. 11 May 2012 15:21

New purchasing demographic, young urban men

Media agency Carat has released the results of its Consumer Connection Survey (CCS), which indicates that marketers could be overlooking a demographic with just as much influence on purchase as women, the Urban LSM 8-10 man, who is more involved than previous male generations in buying. 18 Apr 2012 08:49

List your dreams on new website and win

Nuvolite Medium Fat Spread has just launched its 'Now that's Living' campaign, featuring a website and Facebook competition asking users to list 20 things they would love to do. HelloComputer was the digital agency briefed to develop both to bring the passion and positivity of the brand to life. 28 May 2012 14:14

But is it lies? 'Steve' vs Standard Bank

[Tiffany Markman] I seldom pick sides in fights such as #bankwars. Barring an ambivalent flip through the twitterverse to find out who hates who and get a glimmer of insight into why (thanks, @WalterPike, for your detailed take on the whole issue), I wait for the cacophonous twysteria to die down; for my stream to return to 'normal'. 27 Feb 2012 10:05