Research shows radio is king in Kenya

[Carole Kimutai: @CaroleKimutai] The latest media research from Kenya reveals that radio is still the preferred media. According to latest statistics from media research company, Synovate conducted under the Kenya Audience Research Foundation (KARF), radio leads in overall media consumption followed by the mobile phone, television, newspapers, and the internet respectively. 12 Dec 2011 13:58

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

[Herman Manson: @marklives] BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara. 7 Dec 2011 12:38

Mobile hotspots in Africa - Q3 2011

In Q3 of 2011 a total of 3.2 billion ads were served across continental Africa. This continues a year of growth across Continental Africa characterised by 135% more traffic compared to 2010. Seven countries drew traffic in excess of 100 million ads served per quarter and three countries (South Africa, Nigeria and Kenya) saw more than half a billion ads served in Q3 2011. 16 Nov 2011 13:48

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

InMobi Mobile Insights Report shows significant growth in Kenyan market

InMobi, the independent mobile ad network, has released its 3rd Quarter 2011 edition of the InMobi Mobile Insights report that provides insights on mobile advertising trends on the continent. 7 Nov 2011 11:57

PR profession in Kenya under scrutiny

[Carole Kimutai] Kenya's Public Relations sector is one of the fastest growing in the East African region; but a recent report on the practice of PR in Kenya has revealed serious gaps in the profession. The report highlights three areas of grave concern; a general deficiency in understanding of PR, lack of standardised training, and puny PR ethics, regulation and standards. 10 Oct 2011 09:45

Kenyan scribes get training on election coverage

[Carole Kimutai] Internews, an international media development organisation has launched a media programme aimed at equipping Kenyan journalists on covering elections. The 'Free and Fair Media' training programme is intended to promote the growth of developmental journalism that allows media to set the agenda that is futuristic, offers solutions to societal challenges and mitigates conflicts situations. 29 Aug 2011 08:21

Wharton faculty learns from Kenyan retail outlet

[Carole Kimutai] As part of the 2011 Wharton Faculty International Seminars (FIS) programme, eight faculty members with a bias in marketing supply chain and information management studies were in Kenya to study operation at Nakumatt Holdings - a retail chain based in Kenya. 11 Aug 2011 10:33

2011 PAMRO meeting announces speakers

The 13th Pan African Media Research Organisation (PAMRO) meeting and All Africa Media Conference, to be held from 21-24 August 2011 in Dakar, Senegal at the Le Méridien President Hotel, has announced its top panel of speakers. 4 Aug 2011 11:05

Kenya: Debates from the Hansards now digitised

NAIROBI: Kenyans now have free online access to debates from the Hansards, a collection of debates that date back to the pre-independence Legislative Council. The earliest edition of the Hansard indexed is the Report of the Fourth Session of the Debates of the Legislative Council, dated November 24, 1959. 7 Jul 2011 14:15

Nairobi becomes new centre for media research agency

NAIROBI: US media research agency InterMedia has opened its third office in the world - after Washington and London - in Nairobi, Kenya. The launch of InterMedia Africa comes in conjunction with the AITEC Broadcast & Film Africa 2011 conference. InterMedia's launch into Africa will be celebrated on 6 July 2011, following the first day of conference activities. 28 Jun 2011 21:25

African mobile advertising market continues growth - InMobi

JOHANNESBURG: InMobi, the independent mobile ad network, has released its April 2011 Mobile Insights Report for Africa providing insights on mobile advertising trends on the continent. Data from the report shows that InMobi now serves 4.2 billion impressions a month in Africa, up 21% from 3.5 billion in January 2011. 6 Jun 2011 12:11

Research shows evolution of Kenyan media landscape

[Carole Kimutai] Research on Kenyan media audiences has revealed that Kenya is more urban than 12 years ago as the population becomes more affluent. This is according to a countrywide research conducted by research firm Synovate under the Kenya Audience Research Foundation (KARF) also reveals the growing popularity of entertainment content. 26 May 2011 12:47

Significant shifts in South Africa, Africa's mobile patterns

[Issa Sikiti da Silva] A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China. 21 Apr 2011 09:37