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Research news

PAMRO announces early Malawi line-up
The Pan African Media Research Organisation (PAMRO) is holding its 9th annual meeting and All Africa Media Research Conference at Lake Malawi in August this year. The keynote address will be by Amandou Mather Ba, the president of All Africa Global Media in the USA. He will be discussing internet penetration in Africa, and its impact on social behaviour and business practice. 9 Jul 2007 10:52

Global research company gains Kenyan affiliate
Infotrak Research and Consulting, a market research and consulting company based in Kenya, has become the newest affiliate member of the Harris Interactive Global Network of independent market research companies. 19 Jun 2007 18:24

Music Matters – music piracy fact sheet - Synovate
Music piracy remains an ongoing problem in Asia according to the Branded, MTV and Synovate Music Matters survey released at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong. 11 Jun 2007 16:10

Survey reveals music trends rocking young urban Asian consumers - Synovate
Convenience, convergence and growth opportunities from connecting with consumers are the three big trends driving the consumer music market in Asia according to the Branded, MTV and Synovate Music Matters survey released today at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong. 8 Jun 2007 14:39

Synovate launches new market potential solutions - Synovate
Synovate has introduced a leading-edge suite of models and simulators for quantifying the market potential of a product or service. 5 Jun 2007 15:59

Synovate strikes global panel partnership with GMI - Synovate
Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets. 20 Apr 2007 20:09

Battle of the brands for emerging market hearts - Synovate
While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate. 17 Apr 2007 18:18

Survey finds neglect of small businesses by African banks
[Oupa Segalwe] There was “neglect on the Small and Medium Enterprise sector” by banking institutions across the African continent, a survey has found. 5 Apr 2007 15:31

TGI expands in Africa
Barbara Cooke and Tim Bester, licensees of TGI in South Africa, have announced that BMRB UK has signed a license agreement with Consumer Insight, a Nairobi, Kenya based company to launch TGI in Kenya, Uganda, and Tanzania. 25 Aug 2004 14:53

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