Research shows evolution of Kenyan media landscape

[Carole Kimutai] Research on Kenyan media audiences has revealed that Kenya is more urban than 12 years ago as the population becomes more affluent. This is according to a countrywide research conducted by research firm Synovate under the Kenya Audience Research Foundation (KARF) also reveals the growing popularity of entertainment content. 26 May 2011 12:47

Research shows radio is king in Kenya

[Carole Kimutai: @CaroleKimutai] The latest media research from Kenya reveals that radio is still the preferred media. According to latest statistics from media research company, Synovate conducted under the Kenya Audience Research Foundation (KARF), radio leads in overall media consumption followed by the mobile phone, television, newspapers, and the internet respectively. 12 Dec 2011 13:58

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

EA Outsourcing Summit confirms speaker

The East Africa Outsourcing Summit, set to take place at the Intercontinental Hotel in Nairobi from 5-6 June 2012 has confirmed Jim McFie, the academic and research director at the School of Management and Commerce, Strathmore University in Nairobi, as a speaker. 17 Apr 2012 10:36

AITEC Africa to host 2012 BFMA conference in Nairobi

The 2012 Broadcast, Film & Music Africa (BFMA) conference, hosted by AITEC Africa, is set to take place from 10-11 July 2012 at the Oshwal Centre in Nairobi. The conference is aimed at evaluating opportunities for growth in the industry. 14 May 2012 09:55

PR profession in Kenya under scrutiny

[Carole Kimutai] Kenya's Public Relations sector is one of the fastest growing in the East African region; but a recent report on the practice of PR in Kenya has revealed serious gaps in the profession. The report highlights three areas of grave concern; a general deficiency in understanding of PR, lack of standardised training, and puny PR ethics, regulation and standards. 10 Oct 2011 09:45

What Kenyans do online - Digital Life study

[Carole Kimutai] 60% of Kenya's online users access the internet on their mobile phones. This is according to Digital Life, an online activities and behaviour study that was released on Thursday, 2 December 2010 in Nairobi by TNS Research International. The study was conducted in several Kenya cities; Nairobi, Mombasa and Kisumu. Eight hundred people were interviewed; 400 online and 400 face-to-face. 7 Dec 2010 09:28

Safaricom receives publicity worth millions

[Carole Kimutai] Mobile phone company, Safaricom received US$7 million worth of publicity in 2008 according to a Media Publicity Index (MPI), a standardised publicity measurement system. The MPI figure indicates the size, quality and extent of a company's publicity over time measured using editorial or news content and not advertising. 9 Feb 2009 10:08

Ipsos

Synovate strikes global panel partnership with GMI

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets. 20 Apr 2007 20:09

SA mobile prices among the highest in Africa

[Craig Wilson] A new research study has found that SA has some of the least affordable prepaid mobile tariffs on the continent and is falling behind many of its neighbours because of high wholesale call rates between operators. 13 Apr 2012 09:52

Report finds improved business regulations for East African SMEs

A new International Finance Corporation and World Bank report shows that the business environment for entrepreneurs in all five economies of the East African Community (Burundi, Kenya, Rwanda, Tanzania, and Uganda) improved in 2010-2011, as the countries implemented critical regulatory reforms. 12 Apr 2012 11:07

Telecoms skills stagnate while demand soars

There is a critical shortage of the technical skills needed to support the fast pace of telecommunications growth sweeping across the African continent. This is one of the main findings of the 2012 Telecommunications Survey, carried out by Landelahni Business Leaders, a member of the global Amrop executive search group. 27 Mar 2012 14:19

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

[Herman Manson: @marklives] BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara. 7 Dec 2011 12:38