| No Comment |  For the first time in South Africa, the top 10 most valuable brands will be ranked. Details will be released at one of the industry calendar's hottest events tonight: the Financial Mail AdFocus Awards. Along with all the top agency awards at AdFocus, Interbrand Sampson in Johannesburg, working with the Brand Valuation team at Interbrand in London, have now prepared a table of South Africa's Top Ten Most Valuable Brands. This is global best practice applied in the local context. And talking about building brands... Bizcommunity.com has breached the crucial 100 000 mark in total website readers per month. Latest audited stats reveal that we now have 105 000 monthly website readers in this industry, 40 000 subscribers to our daily and weekly ezine options, and 1.8 million page impressions a month. All our demographics and latest stats will be released by the Online Publishers Association (OPA) later this week - watch this space. Our team has much to be proud of!
Have a good one! Louise Marsland, Editor, editor@bizcommunity.com
| | Headlines | The Herald travels the Garden Route
Is true client service extinct?
The Loerie Awards take off with Kulula
Parenting talk for your child in new mag
Jump starting young people
Banking packaged on shelf in store
Salie de Swardt, MD of Media 24 retires after 37 years
Awards for the most awards
Ogilvy moves into movies
| Banking packaged on shelf in store
In a world first, Pick 'n Pay Go Banking, a division of Nedbank Limited, today launched the Go Account as a retail product which will be available on the shelves of selected Pick 'n Pay stores nationwide.
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Marketing | | Is true client service extinct?
After a frustrating year of searching for an appropriately qualified client service account manager, a Cape Town based marketing and advertising agency is beginning to believe there are so few such agency animals in the market, they may well be extinct.
MFSA gets regional
The MFSA Cape Regional Advisory Forum has been established to contribute local knowledge and global experience to enhance the development of marketing professionalism in the region and to assist the MFSA in promoting marketing as an essential business discipline.
Making a 'differentiation'
Professor Rachael Kennedy, international marketing scientist from the Research and Development Initiative (R&DI) in Australia will be discussing 'Distinctiveness vs. Differentiation' in Cape Town and Johannesburg this month.
Focusing on the brand
What most bosses will be interested in this year's Financial Mail AdFocus annual, in association with the SABC, is whether or not their companies make it to the Top Ten Most Valuable Brands category. The awards take place on Monday night, 9 May 2005.
Don't Touch Google's Name
[Naseem Javed] Why do weaker creative brains have a tendency to steal in broad daylight, and why is big money spent in promoting look-alike names, despite knowing full well that these names are stolen from other famous brands? Is it really human nature or just sheer stupidity? Unfortunately, some lack the basic skills for recognizing The Three Golden Rules of Naming.
Who's the boss?
The search for 2005's 'Boss of the Year Award' started this week, with candidates expected to be leaders looking for solutions to present challenges such as transformation, Aids, corporate responsibility and empowerment.
Western Areas share brought to life - Citigate SA
 Citigate was appointed to handle the strategy, public relations and event management around the launch of the South Deep Twin Shafts mine.
Serving customers faster and more flexibly - the new strategic frontier - The Virtual Works
[Jonathan Hall] As low-cost competitors get more adept at outmaneuvering leading brands, marketers face an interesting challenge: how to maintain a strongly differentiated value proposition.
| Advertisement:
 | Alternative Marketing and Branding Conference
16 - 18 May 2005, Park Hyatt, Johannesburg
Attend this conference to ensure successful market infiltration where people live, feel and trust the brand!
For more information about this conference, contact Hennie Potgieter: (011) 516 1073 / henniep@marcusevanssa.com.
Browse Speakers and Topics |
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Advertising | | FREE from Nike
Nike launched a new television commercial in South Africa this week called Power To Your Feet, which explores and celebrates two of the most unsung parts of the body - the feet - to support the launch of the company's new footwear technology called FREE.
The Loerie Awards take off with Kulula
The Loerie Awards has signed kulula.com as its official national airline, offering special discount fares to the controversial new venue for the 2005 awards - Margate - and negating some of the industry criticism about affordability.
1000 things to do - then some wine
Cape Winelands District Municipality appointed Berry Bush BBDO to develop the communication for the 2005 tourism marketing campaign to encourage visits to the Winelands - an area that stretches from Stellenbosch to Ceres in the North and Montagu in the East - between May and July 2005.
Awards for the most awards
The Cannes International Advertising Festival has introduced two new awards this year: Direct Agency of the Year and Interactive Agency of the Year, based on the number of prizes gained during the festival and awarded to the agency that obtains the highest score.
A breath of fresh air - Lowe Bull
 Advertising agency, Lowe Bull Truth recently created a new television commercial for Handy Andy with a view to differentiating its offering from that of its competitors.
| Advertisement:
 | This year's AdFocus awards, presented by Financial Mail in association with SABC, recognises leaders in the advertising and media industries, both from a company and individual perspective. The AdFocus annual, to be published on 12th May, provides the most concise overview of the advertising industry. |
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| Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | What's up Comrade? - Expanding Branding
Looking for opportunities to get to the Comrades Marathon community of runners and their entourages but don't know where to start?
Off-the-wall approach puts SME strategy on-the-shelf - Strats Inc.
An off-the-wall approach to promoting and growing small and medium enterprises (SMEs) has led strategic consultancy, Strats Inc, to develop a series of modular, off-the-shelf strategy solutions that relate to the different phases in a business's lifecycle.
HKLM's Gary Harwood drives the think tank - HKLM
Gary Harwood, director of strategic brand consultancy HKLM, is the new chairperson of the South African Graphic Design Council, think.
| Advertisement:
 | BRAND sense Symposium - South Africa 23 - 27 May 2005
A brand revolution is about to take place. It comes to SA as part of a global tour of 31 countries. The BRAND sense Symposium is based on branding guru Martin Lindstrom's global research project & groundbreaking new book BRAND sense.
For more info visit www.brandsense.biz or contact brandsense@aquilaprojects.co.za or 073 457 7565 |
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Cinema | | 'Cinema' is a hit at the cinema
Yves Saint Laurent (YSL) has launched its latest perfume called Cinema in the only environment guaranteeing exceptional brand association - the cinema. Maximising on the link between the fragrance name and the cinema environment, YSL embarked on a cinema campaign ensuring audiences associate with the brand on several levels.
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Design | | Winning Las Vegas style
 Durban-based Barrows, the design and manufacturing business specialising in the field of in-store media solutions, has won two gold awards in the POPAI's OMA Awards in Las Vegas. With competition in the region of 700 entries in 27 categories from 130 suppliers across four continents, Barrows won gold in the respective categories for Cadbury and Coca Cola and scooped the coveted Display of the Year Award for the Coca Cola Display.
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Digital | | Tracking African business
With economic growth in Africa reaching an eight-year high and the lowest inflation rate in 25 years, African business is expanding across the continent and now has access to critical strategic information through market intelligence tools that take African market needs into consideration.
The power of icons in advertising - Gallo Images
 Getty Images Edit 3 magazine explores the big secret in advertising.
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Education and Training | | Management student numbers on the increase - Cross Media Business School
The Cross Media Business School experienced a 62% increase in students on the Progressive Management and Progressive Supervisors course in March this year. 10 students enrolled for the Progressive Management 3 Course.
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Eventing | | Showcasing the media
MediaTech Africa 2005, the biennial industry trade exhibition, offers industry players an opportunity to showcase trends, the latest products and technologies, as well as education and training opportunities.
Epic cycle race for Invent - The Invent Group
Invent Infrastructure, for the second year, was contracted to supply the marquee and furniture infrastructure for the Cape Epic cycle race.
Invent completes Hospitality Village - The Invent Group
 Invent Hospitality, has just completed its 5th successful Cape Argus Pick n Pay Hospitality Village at Green Point Cape Town.
| Advertisement:
 | Sport Beeld, a way of life for those who read about it and actively participate. Go on, advertise with a winning team. your sport, your newspaper. Everyday in Beeld.
Phone 011 713 9094 / 012 420 7841, for more information visit our Press Office | |
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Magazines | | Parenting talk for your child in new mag
Alchemy Publishing, the parenting magazine publishers, are launching a new title called Your Child, aimed at parents of children between four and 12 years old. Managing director Liezl de Swardt explains: 'With Your Pregnancy addressing pregnant women and Your Baby aimed at parents of under threes, Your Child is a natural next step."
Talking to doctors
The Health Management Review Africa (HMR) is a new alternate monthly magazine to be launched this month and is dedicated to the communication requirements of all stakeholders in the private healthcare sector.
Mechanics for dads
Popular Mechanics, having recently breached the 30 000 circulation barrier, achieved total sales for April of 33 696. The content mixes science and technology with a healthy dose of practicality and has a special Father's Day competition guaranteed to bring in good sales for the next two months, assuring the publication of an ABC figure for Jan - June 2005 comfortably above 30 000.
A spritely B2B pensioner
August marks the 70th year of continuous publishing for Hotel & Restaurant, the oldest business-to-business magazine in South Africa. Published by Ramsay, Son & Parker, Hotel & Restaurant will mark this milestone with a bumper issue focusing on the hospitality industry and its people, both past and present and an overview of the controversial events of the past 10 years.
Playing to the masses
 Musica's customer magazine Pulse has increased its print run from 50 000 to 60 000, catering for music lovers countrywide and offering content on music, DVD, gaming, lifestyle and digital downloads. New onboard is art director Stefan Labuschagne.
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Media | | Jump starting young people
Life skills guide "JumpStart 2005" is being handed out to 540 000 Grade 12 learners and teachers in 6000 high schools in July to educate, empower and uplift both the school-leaver and the teacher/guidance counsellor by providing information on self-knowledge, study techniques, skills development, higher education, financial aid, career planning, job-seeking, entrepreneurship, financial literacy, health issues and civic awareness.
Salie de Swardt, MD of Media 24 retires after 37 years
 Salie de Swardt, Managing Director of Media24, has decided to retire after 37 years in the industry. At his farewell last week, the likes of Peet Kruger, editor of Beeld; Rikus Delport, editor of Financies & Tegniek; Deon du Plessis, publisher of Daily Sun, and Michelle van Breda, editor of Sarie magazine, paid tribute to this great man.
Gate 5 - Newsclip's internet delivery system - Newsclip Media Monitoring
Newsclip has become a technology driven monitoring company, offering state of the art internet based delivery methodology, and world acclaimed systems - all developed by South Africans, for the precise needs of South African companies.
Online Monitoring - Newsclip Media Monitoring
 At long last, we have redeveloped our online monitoring services!
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| Newspapers | |  |
| | | The Herald travels the Garden Route
 SA's oldest newspaper, The Herald, has launched a specialised daily Garden Route edition to be sold in Knysna, Plettenberg Bay, George, Oudtshoorn and Mossel Bay - all areas that have seen tremendous growth in recent years.
| Advertisement:
 | City Vision
City Vision is a free community newspaper in the Media24 group, that focuses on relevant issues in the lives of the people in the communities of Soweto, Alexandra, Johannesburg CBD and Kathorus. To reach this emerging market please contact 011-877-6111 for advertising enquiries.
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| Out Of Home | |  |
| | | Off The Wall steaming on with Nestlé at Park Station - Off The Wall
 Nestlé South Africa, currently advertising brand Crosse & Blackwell in the main concourse of Park Station, dominates with Off The Wall's focused media options at stations countrywide.
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Production | | Taking SA to Cannes
A short film, Under the Rainbow, commissioned by M-Net and directed and produced by three talented young film makers whilst completing their studies at the South African School of Motion Picture has been selected to be showcased at the Cannes Film Festival.
Ogilvy moves into movies
The Ogilvy Johannesburg group of companies is increasingly turning to the production of short format programmes to reach the consumer, communicate brand messages, and acquire mindshare.
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| Public Relations | |  |
| | | Envent appoints Grapevine - Grapevine Communications
Local web and e-marketing software company, Envent, has appointed Grapevine Communications as their communications partner.
Tailor-made writing workshops - The Write Co.
The Write Co offers a PR Suite, an Editing Suite and a Copy Writing Suite for business writers.
Public remedies - Grapevine Communications
The public relations industry has, for too long, been perceived as the poor cousin of the marketing mix and plagued by accusations of poor quality service and a lack of transformation. Now it's time for PR to bite back.
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| | | Doing business on air
Classic Business Day, the business news radio programme that's broadcast on Gauteng's Classic FM, will today, Wednesday, 4 May 2005 start airing on Cape Town's Fine Music Radio 101.3FM.
YzeUp Newsletter May 2005 - YFM
 In this issue of YzeUp, read about the YFM's participation at the Miami Winter Conference and SA's first ever music conference.
Swap your mother
One Kfm 94.5 mom will be pampered and treated to R10 000's worth of prizes at the Cape Gate Regional Centre on Friday to celebrate Mother's Day while the station's Mel Jones takes care of her family, household chores and pets. Jones will swap roles and give up the show for one morning to take care of all household chores, or running the business and even picking the kids up from school.
Find that payphone
This Thursday, 5 May or rather 05/05/05, 5FM will be giving away R55 555,55 to 10 lucky listeners throughout the day. Each hour on 05/05/05, at 5 to the hour, listeners will be given 15 minutes to get to a payphone at a designated location in South Africa. The ringing payphone, and the phrase "555, I'm listening!" into the receiver, gets them the cash.
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| Research | |  |
| | | Media research on the agenda
Time is running out to take advantage of early-bird discounted registration and hotel rates for the upcoming Pan African Media Research Organisation (PAMRO) meeting and conference in Zanzibar. On the agenda for this year's conference, to be held from 28 August to 1 September at the Zanzibar Beach Resort in Stone City, Zanzibar, are discussions and presentations on population and sampling matters.
Twelve scary stats about mothers in South Africa - Eighty20
This Mother's day, you may have bought your mother a card, or perhaps called her, but have you ever thought of what life is like for the average mother in South Africa?
Promotional Intelligence launches website - Promotional Intelligence
Promotional Intelligence, the only promotional monitoring service in South Africa, officially launched their website this past week.
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Retail | | Woman of the Year
South Africans have only a few days left in which to make nominations for the nation's outstanding women achievers in this year's Shoprite Checkers / SABC 2 Woman of the Year Award.
Shoppers under the microscope
A new consulting company that uses market research to explore the hows, whys and wherefores of consumer shopping styles, trends, likes and dislikes is aiming to explain shopping behaviour, ensuring both a better understanding of consumer shopping needs and in-store delivery aligned to shopper needs and expectations.
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| TV | |  |
| | | Red Cherry's Dyroach campaign - Red Cherry Television
Dyroach - a product of the Dyrange brand, incorporated one of Red Cherry's Interactive TV Platforms - namely WOT'Z UP, into their March/April campaign.
Red Cherry's Oust TV campaign - Red Cherry Television
One of Red Cherry's Interactive TV Platforms, namely WOT'Z UP, was used by SCJ to boost awareness and increase noting and liking for their Oust TV campaign in March.
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Forums | | South Africa's total lack of marketing
Now living overseas, I am browsing daily through several newspapers. Absolutely nothing is being printed about South Africa, suggesting that SA Tourism are not doing their job. What is your view?
Bleak future for PR graduates
Black PR graduates find it hard to find jobs because they don't have their own cars. What is your view?
The awarding of radio licences
The Independent Communications Authority of SA (Icasa) wants to double the number of available commercial radio licences within the next couple of years. How can we be assured that these licences will be awarded fairly? What is your view?
Greedy Cape Town business owners
Greedy Cape Town business owners should be named and shamed for killing the Golden Goose. What is your view?
More... Submit a forum
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New accounts | | Nu Metro, Huisgenoot & Chateau Libertas achieve Superbrand status in SA - more infoVWV lands Paul Mitchell business - more infoThe DoG Creative Group awarded TCTA account - more infoPrezence SA gives News24.com a new look - more infoOff The Wall launch new website - more info
More... Submit news
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People on the move | | 14 10th Street Productions crosses international borders - more infoRefilwe Monageng as Jozi Fm's Public Relations Manager/Current Affairs Host (Jozi @ Six) - more infoMegan Larter has been appointed as the Corporate Communications Manager for eBucks.The Publishing Partnership has appointed Stefan Labuschagne as the Art Director of Musica's in-house magazine, Pulse.Sanche Frolich has been appointed Senior Designer at Lobedu Leo Burnett.
More... Submit news
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Events to diarise | | ''Consumers of the future...what marketers will have to do to reach them'' - Marketing Federation of SA, Cape Town, 12 May
How are marketers going to communicate with them in the future and what tools will they use to do this?
Raymond Ackerman Masterclasses for Business Owners - Pretoria, Cape Town, Durban, 12 May
Raymond Ackerman will be giving masterclasses to South Africa's business owners in May and June.
Design for Export Advantage Conference - Design Institute,SABS division, Gallagher Estate, Johannesburg, 17 May
A conference to highlight the role of design in a developing economy.
The Art of the Deal - Blue Chip Negotiating Skills - Succeed Events, Sandton, 18 May
Succeed Events is staging an innovative conference which will include sessions with ten of South Africa's top negotiating experts sourced from the upper echelons of corporate, academic and government institutions.
mfsa Breakfast - mfsa, Sandton, 18 May
All you need to know about accounting's new brand attack.
Sports Production for TV, gear up for 2010 - CityVarsity, Cape Town, Gardens, 20 May
Determine the key ingredients of producing an entertaining and educational sports programme.
Question and Answer - The Art of Interviewing - Print Media SA, Rosebank, 23 May
Interviewing is one of the most important - and overlooked - skills in journalism.
Certificate in PR Practice - PRISA Education & Training, Ferndale, 23 May
This learning programme provides an in-depth coverage of the nature and scope of public relations practice and the planning of public relations and communication management programmes.
International marketing scientist hosted by NAB and Caxton - NAB & Caxton, Johb & Ctn, 25 May
Professor Rachael Kennedy, International Marketing Scientist from the Research and Development Initiative (R&DI) in Australia will be hosted by the Newspaper Advertising Bureau (NAB) and Caxton from 25 - 27 May 2005.
Breakfast with Keith Wiser - Nortje & Associates, Durban, 27 May
Leading South African marketing strategist, thinker and practitioner, Keith Wiser (Managing Director of 5th Dimension) visits Durban in May.
Improve your Community Relations Skills - PRISA Education & Training , Ferndale, 30 May
A community relations and development communication learning programme.
Magazine Design and Layout - Do's and Don'ts - Print Media SA, Rosebank, 31 May
A layout is the arrangement of type and graphics on paper, but what is a good layout? There is no correct answer, but there are some basic criteria one can use as guidelines.
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Upcoming events | | | Desk Top Publishing - AAA School of Advertising , 444 Jan Smuts Avenue Bordeaux, 09 MayIntegrated Communication Strategies - PRISA, Randburg, 09 MayCompetitive Intelligence Training Week - , Centurion, 09 MayEssentials of Export Trade - IMM GSM, Durban, 10 MayEffective Team Leader Skills - IQPC, Glenhove Conferencing, JHB, 10 MayCreative Process - IMM GSM, Cape Town, 10 MaySelling in IT! - , Cape Town, 10 MayThe Executive Marketing School - Terrapinn, Johannesburg, 10 MayMETA Group CRM Strategies for 2005: - CSSA/Gush, Cape Town, 11 MayPromotional Strategy - IMM GSM, Johannesburg, 11 May | More... Submit an event
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| Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| | Production Assistant - online media publisher - Cape Town
Exciting position for production assistant at this high-profile online media publisher. Be the first point of contact for clients via email and telephone. Setup, edit and approve online content. Cape Town based. - read more...
Account Manager/Brand Manager: Qatar - Qatar
Leading advertising agency in Qatar, with a strong work portfolio, currently expanding seeks female Account Managers/Brand Managers. - read more...
Sales Executives: Radio - Jhb, CT, Dbn
Experienced media sales execs (broadcasting sales exp an advantage, not essential) required for positions in Durban, Joburg and CT. Agency client base essential. - read more...
Copywriter - TTL Agency - Sandton
Hugely talented Art Director looking for equally talented Copywriter to partner him in creating great work on global brands - Multinatonal Agency. - read more...
Account Executive (Kids programmes): TV - Joburg
Generate and maximise sales and programme sponsorship revenue and optimize on targets specifically focusing on kids programmes. - read more...
Marketing Services Executive: Radio - Cape Town
Strong media planning/marketing services experience. Excellent knowledge of Telmar & Adex. Client presentation skills. Strategic business understanding. Strong understanding of all types of media, especially Radio. MS-office. - read more...
Sales Executives: Radio/TV/Print - Jhb, CT, Dbn
Experienced media sales execs for various positions (radio/print/TV).
- read more...
Copywriters: Qatar - Qatar, Middle East
Ready to spread your wings and fly? Experience Middle Eastern lifestyle. Exciting opportunity for adventurous young lady. Well exposed to art, trends, brands,different cultures & literature. Extremely Creative! - read more...
PHP Developer - Johannesburg (Randburg)
Urgent position in Randburg, Johannesburg. Minimum 2 years exp. plus SQL Server, DHTML, CSS, XML. No agencies please. - read more...
Junior Creative Director: Qatar - Qatar, Middle East
Exciting opportunity for an adventurous young lady. Experience Middle Eastern lifestyle. Well exposed to art, trends, brands & different cultures. Creative, Design, Concepts, Art Direction, Copywriting. - read more...
Traffic Manager - Cape Town
Successful PDI candidate should have between 2-3 years above-the-line with through -the-line elements advertising experience. - read more...
Online Traffic Executive - Cape Town
New Media Marketing Consultancy requires an Online Traffic Executive to handle online advertising campaigns on a well-established SA Internet portal. - read more...
Production/Traffic Manager - Johannesburg
Dynamic small to medium size agency looking for experienced Production / Traffic Manager with sound managerial skills and experience. Responsibilities include managing through-the-line production (internal and external) and traffic. - read more...
Executive Secretary/Receptionist - SAARF - Bryanston, Jhb
Training will be provided on company products, but knowledge of AMPS, RAMS and TAMS would be beneficial. A mature person with a minimum of 5 years experience is required. - read more...
More... Submit a job
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Quote of the day | | "Genius is the art of non-habitual thought." - William James
Send to a friend
"The price of self destiny is never cheap, and often unthinkable. But to achieve the marvelous, it is precisely the unthinkable that must be thought." - Tom Robbins
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"No matter how desperate the predicament is, I'm always very much in earnest about clutching my cane, straightening my derby hat and fixing my tie, even though I have just landed on my head." - Charlie Chaplin
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"The theory of a free press is that truth will emerge from free discussion, not that it will be presented perfectly and instantly in any one account." - Walter Lippman
Send to a friend More... Submit a quote
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| | 
The A - Z of Strategic Brand Management
13 - 14 June 2005
An insightful update on all aspects of launching, sustaining and building a brand. Presented by Gordon Cook at the GSB Campus, V&A Waterfront. Visit www.gsb.uct.ac.za/brand for more information and to make an online application
Welcome to the following companies who have opened press offices on Bizcommunity!
The Cross Media Training Centre is situated in Honeydew. The centre provides a fully equipped training facility for Desk top publishing and Printing Technology. The Cross Media Business School provides training on a corporate level. The centre also has full conference facilities, a 340 seater auditorium, various conference venues and en suite accommodation.
Click here to visit Cross Media Business School's press office.
A leader in developing strategic solutions for businesses and brands, Strats Inc is an independent and objective outsource partner for corporates, SMEs and media, PR, advertising agencies and design houses wishing to drive improved performance and build brand equity, either for themselves or their clients.
Click here to visit Strats Inc.'s press office.
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