| No Comment |  The headline news today that the petrol price is increasing to R5 a litre will have a marked effect on all aspects of the FMCG market as well as the more obvious. If this trend continues, there will be price increases across the board as transportation costs take effect. The question is - what will this do to consumer spending? And is this a danger to further interest rates cuts long term? There is also an opportunity here for creative marketers to try downplay the effect with innovative campaigns to show some value for money despite the rising costs of the average basket in store.
Have a good one! Louise Marsland, Editor, editor@bizcommunity.com
| | Headlines | TAMS overnight ratings launched daily
SAMRA accredited interviewers hit the streets
Key industry speakers lined up for 2nd Interactive TV Advertising show
Packaging matters - report back from London
All the finalists in the 2004 Mondi Shanduka Newspaper Awards
Risk assessment critical for successful promotions
SuperSport introduces 24-hour breaking news
Fresh new 5FM line-up
Cannes Lions 2005 Titanium Integrated and Radio juries announced
Call for nominations for the 2005 Nat Nakasa award
Robertsons moves swiftly on spice scare
Deadline looms for entry into Young Creatives
| TAMS overnight ratings launched daily
The SAARF Board has approved a number of recommendations made by the SAARF Tender Committee which will change the future of the Television Audience Measurement Survey (TAMS). Media owners and agencies will soon be able to pour over TV ratings at the start of each day, as overnight TV ratings become a reality in SA.
All the finalists in the 2004 Mondi Shanduka Newspaper Awards
It took two full days for the judges to pore through, peruse and ponder the 589 entries that were submitted by 155 entrants in this year's Mondi Shanduka Newspaper Awards. The number was reduced to 23 and represents the best entries and the journalists in the running for the coveted Mondi nib, R10 000 cash prize and the prestige that goes with being a 'Mondi' winner.
SuperSport introduces 24-hour breaking news
SuperSport's coverage of top local and international events takes a giant leap forward in April 2005 with the introduction of SuperSport Update, a 24-hour focus on breaking news and ongoing updates from the world of sport.
Fresh new 5FM line-up
 5FM radio has announced a new set of programming changes from 1 April 2005. In the new line-up, Zuraida Jardine will make the move to primetime and TV personality Elana Afrika joins the station, while Sasha Martinengo and Ian F team up for a new show. Gone are: metal head, Barney Simon and dance king, Derek "The Bandit".
Robertsons moves swiftly on spice scare
In light of the global scare and the South African Department of Health's subsequent findings on the cancer-causing 'Sudan Red Dye' contaminant, leading spice manufacturer Robertsons has withdrawn a number of its products from supermarket shelves.
|
Marketing | | Out-maneuvering the opposition Sun Tzu style
[Richard Duncan ] Many marketers have heard of Sun Tzu, but few seem to have read his book the 'The Art of War.' Personally, I would make it recommended reading for all marketing students and professionals alike, irrespective of how much or little experience they have.
Youth market - have you seen me anywhere?
Scepticism, together with a growing spending power, have increased significantly over the last 10 years among the youth, making advertisers sit up and take notice. Marketers need to understand that the philosophy behind the brand is more important than the product itself, says Haydn Townsend, Ogilvy Johannesburg's strategic planning director.
Risk assessment critical for successful promotions
Unlikely as it seems, risk assessment and insurance are critical components of promotional competitions and game shows. This is the opinion of Conceptualise director Ian Kaplan, who claims that an incorrect risk assessment can wipe out all the gains in an instant.
Five years of trust builds a nation
Five years since inception, the Business Trust has reported back to stakeholders that over 3 million South Africans were assisted through Business Trust Programmes. Chief Executive, Brian Whittaker reported that the beneficiaries were among South Africa's poorest people.
Cape Consumers - rebranding after nearly 60 years of success - PRIMAproximity
Cape Consumers, the buying card association, is enhancing its image as the country's most trusted buying card group with the launch of the b-Smart card, which is similar to a credit card but which has far more advantages to the holder. The company, which is owned by its members, is also embarking on a membership expansion drive.
News Cafe turns 10
In 1995 five friends launched the lifestyle café phenomena, News Café. The team remains intact to this day with over 30 stores throughout the country and across SA borders. The brand has evolved with technically advanced store design, food and beverage innovations, supply chains and centralized purchasing, including wireless technology for customers.
| Advertisement:
 | BRAND sense Symposium - South Africa 23 - 27 May 2005
A brand revolution is about to take place. It comes to SA as part of a global tour of 31 countries. The BRAND sense Symposium is based on branding guru Martin Lindstrom's global research project & groundbreaking new book BRAND sense.
For more info visit www.brandsense.com or contact brandsense@aquilaprojects.co.za or 073 457 7565 |
|
|
Advertising | | Walking to success
Briefed to establish and build on the Johnnie Walker brand in the Pan-African market, Lobedu Leo Burnett created a campaign based on African "Everyday Heroes". The agency identified ordinary African entrepreneurs who have achieved extraordinary success and are a source of inspiration to others to tie in with Johnnie Walker's 'Keep Walking' global campaign.
Thousands heed FNB's 'Everything to win, Nothing to lose' message
First National Bank's new investment product, the Million-a-Month Account, has attracted in excess of 50 000 customers since its mid-January inception, partly on the wings of a powerful advertising campaign developed by full-service agency FCB Johannesburg.
Cannes Lions 2005 Titanium Integrated and Radio juries announced
The organisers of the 52nd International Advertising Festival recently announced the jury members of the 2005 Radio and Titanium Lions for Integrated Advertising. Presiding the Radio jury is Malcolm Poynton, Executive Creative Director of Ogilvy & Mather, London and heading the Titanium Integrated jury will be Jeff Goodby, Co-Chairman of Goodby, Silverstein & Partners.
Deadline looms for entry into Young Creatives
South Africa's leading cinema advertising contractor CineMARK is calling all young creatives to enter into the 2005 Young Creatives Award and stand in line to win a trip to the Cannes International Advertising Festival. Deadline for entry is 8 April 2005 so get those creative juices flowing and enter now!
Right Stuff at the Hong Kong Sevens - Right Stuff
 Right Stuff has recently been involved in the production of Outdoor Event Branding Material for the IRB Rugby World Cup Sevens 2005 that took place in Hong Kong this March.
Boom Town goes shopping in East London - Boom Town
 One of the Eastern Cape's most respected advertising agencies, Boom Town has acquired an East London marketing consultancy, Straight Arrow for an undisclosed sum.
|
Design | | Packaging matters - report back from London
[Terry Levin] An international 'state of packaging' conference entitled, Packaging for Shelf Impact and Brand Enhancement, was held earlier this month in London, UK. Terry Levin of %ff the Shelf Marketing was there to present a paper, network and to get to
grips with the common issues facing designers, manufacturers, brand owners and consumers today.
House and Leisure celebrates new student designers
Winners of the country's biggest student-design competition were announced in Cape Town recently. Hsin (Alice) Cheng, a student at the Department of Textile Design at Cape Peninsula University of Technology, won the second annual House and Leisure/Designers at Mr Price Home competition.
| Advertisement:
|
Digital | | Afrox eShop gets an upgrade - Fireworkx.com
 Continuing in our role as web technology provider for Afrox, Fireworkx redesigned and upgraded the Afrox eShop, originally developed in the United States.
Stonewall, Miller Genuine Draft partner to promote SA house music online - Stonewall Productions
Stonewall has developed a website for the South African Music Conference (SAMC) that was met with such an overwhelming response from the public that online registrations for the event needed to be closed after one week.
Villa Athena launches new website - Fireworkx.com
The redesign of the Villa Athena website by Fireworkx aims to mirror the physical Villa Athena experience and convey its traditional sense of style coupled with modern touches.
|
Education and Training | | Second Chance Maths - UCT Graduate School of Business
The UCT Graduate School of Business (GSB) is offering a novel course that will give adults who struggle with the essential competency in maths a second chance to succeed - a crucial skill for entrepreneurs and managers of small businesses.
|
Magazines | | New look Woman's Value and Dit hit the shelves
 The new face of Woman's Value and dit, will be revealed in the April issues on sale later this month. According to Terena le Roux, editorial director for Media24's Creative Living Magazines, which publishes Woman's Value and dit, the new look magazines are the result of extensive research.
Sarie and kykNET become partners in crime! - Media24 Womans Magazines
Sarie, South Africa's leading woman's magazine has entered into an exciting, daring collaboration with kykNET and M-Net, by presenting the much anticipated new murder-mystery series, Amalia.
Holistic lifestyle mags show growth
South Africa's holistic lifestyle magazine market continues on its marked growth curve - in line with US and European trends. Apart from the increased frequency of holistic lifestyle editorial content in 'mainstream' magazines, publications dedicated to this market are showing substantial circulation growth. Odyssey magazine, SA's longest-standing holistic lifestyle title, reported an 18.5% circulation increase - to over 13 500 - in its ABC returns for the July-December 04 period. The title has shown a 30% growth in the past year, according to the publishers. Other titles in the sector also report growth as holistic lifestyle ideals become increasingly attractive to a broadening audience.
|
Media | | Call for nominations for the 2005 Nat Nakasa award
SANEF, the Print Media SA's Media Freedom Committee and the Nieman Society of Southern Africa are now accepting nominations for the 2005 Nat Nakasa Award for Media Integrity. The prize money is R15 000 and the deadline for entries is 1 June 2005.
GlaxoSmithKline sponsors journalism awards
As part of an international initiative to recognise journalists who increase awareness of the importance of appropriate diabetes management and effective glucose control, GlaxoSmithKline will be sponsoring the 'Control to Goal' Journalist Awards.
|
| Newspapers | |  |
| | | Beeld stars in Egoli
To build reader circulation, Afrikaans daily, Beeld, and sister papers Die Burger and Volksblad, invested in product placement on M-Net's popular Egoli soapie. Readers and viewers alike are encouraged to participate in a daily interactive competition.
Inserts should be taken into Adex consideration
Print's total share of adspend is down to an all time low of 36.4% according to Adex. The latest available figures indicate percentage increases and advertising revenues for major media types during 2004 as: television 22%; radio 15%; press daily 11%; press weekly 22%; magazines 8% and outdoor 20%.
|
| Out Of Home | |  |
| | | Driving home the Arrive Alive campaign
 In a public-private partnership, the Department of Transport, Putco and ComutaNet has embarked on a national awareness campaign for Arrive Alive. The objective strives to reduce road fatalities by encouraging pedestrians not to walk on roads after consuming alcohol; to be visible when walking; and to buckle up.
|
Production | | Poor training standards threaten production industry
[Stanley Edwards ] One of the most serious threats facing the production industry is the high number of people knocking on doors for positions with insufficient training and little experience even though they have studied for up to three years through a training institution.
The Refinery and Sasani deal sealed
Sasani Limited has sold off some of its post-production assets to The Refinery (Pty) Ltd, and The Refinery has officially acquired assets of The Video Lab Group, including: Chris Fellows Sound Studio, The Video Lab Johannesburg and Cape Town, Sasani Studios Cape Town and The Film Lab Cape Town.
|
| Public Relations | |  |
| | | Brewster celebrates Prisms
Marcus Brewster Publicity's recent success at the top PR industry awards, the Prisms, for FHM and Louis Vuitton consumer marketing campaigns, signaled the consultancy's evolution from being a specialist publicity shop to a fully fledged communications company with the ability to conceptualise and implement campaigns that augment and expand client brands, Brewster said.
Polish Your Prose: A Corporate Writing Skills Workshop - Janine Lazarus Media Consultancy
You've just been asked by your boss to put pen to paper and write a letter to an important client. The possibility of potential business hangs in the balance. Your boss has marked this as urgent, but there's not much time to finish the job. Where on earth do you begin?
|
Radio | | Jacaranda 94.2 DJ to try 'wife-swapping'
 It may not be the first time that a swinging South African woman has swopped spouses, but it's almost certainly the first time that the experience will happen live on air, as Jacaranda 94.2 breakfast show co-host Michelle Constant swops households this week with a Pretoria listener.
|
| Research | |  |
| | | SAMRA accredited interviewers hit the streets
In a move to assure the professional status of all involved in the research industry, SAMRA (The Southern African Marketing Research Association), has undertaken to issue ID badges annually to affiliated interviewers in recognition of their professional status.
New qualitative division from Bateleur
Bateleur Research Solutions has announced the launch of its new specialised Qualitative division. Research Revelations aims to rejuvenate the industry with a toolbox of innovative and specialised qualitative techniques that can be used in conjunction with, or instead of, traditional approaches like focus group discussions.
|
Retail | | KWV sponsors KKNK 2005
KWV International (KWVI) has come on board as a main sponsor for the 2005 Klein Karoo Nasionale Kunstefees (KKNK), which runs from 25 March to 2 April. KWVI has identified arts festivals, such as the KKNK, as an opportunity to use sponsorship and branding to build KWV Brandy with consumers, increase brand awareness among potential consumers.
'Stop Frame' ads communicate Super M's "cool" appeal
Clover Danone Beverages is positioning its big-selling Super M flavoured low-fat milk drink range, Super M, as the drink of choice for today's super-cool teen with new packaging and slogan, as well as an attention grabbing television campaign.
Sugus launches mini packs
 Sugus, the old-favourite chewy, fruit-flavoured sweets from Kraft Foods, has introduced a convenient new 50g mini bag to its existing range of 125g, 250g and 500g Sugus packs. Sugus sweets come in five flavours, including: Lemon, Orange, Pineapple, Raspberry and Strawberry.
Juicy award for sensations of fruit
The Sensations of Fruit juice brand from Parmalat won top honours in the Shrinkable Lable category at the Flexo Print Excellence Awards 2004. The first prize was awarded to Parmalat 1.5 litre Tropical juice. As Sensations of Fruit is the first fruit juice range carrying the Parmalat brand name, the packaging design had to work hard to inform consumers that it is a 100% fruit juice, not a dairy product.
Healthy new packaging for Weleda
Pharma Natura, manufacturers of the Weleda brand of natural health products, has recently introduced a new packaging design for their Weleda range of OTC products. The new modern-looking pack designs are far more user-friendly, with clear, big and bold product indications and easy-to-understand colour-coded categories. The pack designs are in line with new international Weleda packaging design, now being used in Germany, France and England.
|
| TV | |  |
| | | Key industry speakers lined up for 2nd Interactive TV Advertising show
With worldwide iTV markets looking for significant growth in 2005, the 2nd Annual iTV Advertising Show, 24 - 25 May 2005 at Earl's Court, London, will feature speakers from around the globe, including South Africa. Bizcommunity.com is the South African media partner for the event.
|
Gallery | | PR-Net Gauteng
Brian Berkman's PR-Net Gauteng hosted SAA's former chief communicator Rich Mkhondo at The Grace in Rosebank.
 
View all pictures
More galleries...
|
Forums | | ASA decision an early April Fool's joke?
The Advertising Standards Authority has banned the Sasol rugby ad for misrepresenting the origins of the game. What is your view?
South African movies we WANT to watch...
How about movies with subject matter that doesn't necessarily have to do with political issues/racial issues/white guilt issues or Leon Shuster's ridiculous amateurish attempts at cinema? What is your view?
More... Submit a forum
|
New accounts | | Vuwa Communications and Baobab enter into partnership - more infoDocument solutions company Itec have appointed timeSQUARE to launch their latest advertising campaign - more info
More... Submit news
|
People on the move | | Celeste Lai King has been appointed Account Assistant at Bullion PR & Communication.Julio Garcia reaches beyond the Highveld - more infoNdoro/Morudi/Delaney Advertising appoints Sibongile Ntshumayelo as Art Director - more infoDebbie Costello rejoins Tsogo Sun as Partner Alliance Manager.Real Magazine appoints Lerato Tshabalala as Assistant Editor - more infoMeier & McEwen's new staff appointments - more infoNew appointments at Bateleur - more infoNew appointments at Vutha Advertising - more infoKurt Mitterböck appointed Mondi Group Technical Director - more info
More... Submit news
|
Events to diarise | | AMASA Cape Town meeting and AGM - AMASA Cape Town, Cape Town, 30 Mar
AGM - It is that time of the year again, so come on by, and elect a new AMASA Cape Town Committee!
mfsa Breakfast: The Games Foxes Play - mfsa, Fourways, 31 Mar
Come join Clem Sunter, the renowned author and business guru will present a talk on his latest book, "The Games Foxes Play", the sequel to his best selling book, "The Mind of a Fox: Scenario Planning in Action".
Time Management for the Better - one-day workshop - TrainMark Solutions , Johannesburg, 05 Apr
Learn to identify and overcome barriers to effective time management issues, in an interactive, participative and fun manner.
The media and your business - Cape IT Initiative , Cape Town, 05 Apr
A half-day workshop on how to successfully work with journalists.
Customer Care - two-day course - TrainMark & Hlomani, Randburg, 05 Apr
Gain the skills you need to communicate professionalism, gain respect, enhance customer relationships and secure an overall competitive advantage.
Develop your writing skills after hours - Cape Town, 05 Apr
A 8-week evening course for aspirant scriptwriters.
The Marketing Circle launches in Jozi! - The Marketing Circle, Johannesburg, 07 Apr
Fresh from its success in the Western Cape, the Marketing Circle's first 'Thought Leaders Forum' entitled "Trends and Hot Campaigns for 2005" comes to Jozi next week.
Celebrating Cleavage Day - Billy The B.U.M.S., Jhb, Dbn, 08 Apr
Cleavage Day parties at Billy The B.U.M.S. Food & Cocktail Bars in Johannesburg and Durban will include a fashion show featuring the latest Maximizer cleavage enhancing lingerie as well as numerous give-aways, spot prizes and activities during the evening.
Understanding Magazines - two-day workshop - Print Media SA, Rosebank, 11 Apr
Getting to the top in the magazine business needs a lot more than just a slick way with words and an interest in getting under the skin of celebs or to the heart of a grabbing story.
PR Writing Skills - Junior - Print Media SA, Rosebank, 14 Apr
A one-day workshop aimed at newcomers to public relations and those who have never had any training in the writing skills of the job.
Professional Selling Skills - Print Media SA, Rosebank, 18 Apr
A professional salesperson is one who has mastered the art of persuasion. Successful salesmanship requires the implementation of proven skills and techniques.
Photo Retouching with Adobe Photoshop 7.0 - Print Media SA, Rosebank, 21 Apr
This two-day workshop will address the issues required in retouching photographs, such as contrast adjustment, colour correction, and using the clone tool to flawlessly cover up blemishes.
|
Upcoming events | | | Effective E-Mail Marketing - IMM GSM, Joahnnesburg, 29 MarFilmmaking and scriptwriting workshop for scholars - The Writing Studio, Cape Town, 29 MarWorkshop series for the Language Professions - Stellenbosch University, Centurion, 29 MarHandling Media Interviews - IAJ, Johannesburg, Parktown, 30 MarPlain Business Writing Skills - IMM GSM, Durban, 30 MarOnline Advertising workshop - IMM GSM, Johannesburg, 30 MarSub-editing for the Print Media - The Write Co, Sandton, 30 MarShortz Festival - The Writing studio, Cape Town, 31 MarExperiential Marketing in a Digital World - IMM GSM, Johannesburg, 31 MarWrite the next Great South African Film - The Writing Studio, Johannesburg, 01 Apr | More... Submit an event
|
| Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| | Bookkeeper/Office Administration - Cape Town
High-profile online media publisher is looking to appoint a bookkeeper to be solely responsible for all bookkeeping/accounting functions. - read more...
Account Director - Retail - Johannesburg Northern Suburbs.
Ad Agency - Retail. Person of colour with 5/6 years Agency Client Service (preferably including some Retail). Suitable candidates only will be responded to. URGENT! - read more...
PR Assistant - Benoni
Small but thriving agency requires a PR assistant with spunk for IT and consumer accounts. Hungry for experience and a team player. Thrive in a creative and crazy environment. - read more...
Consultant - New Business Development - Sandton
Exciting opportunity for driven individual with at least 10 years experience and proven track record within Services/Consultative sales environment. Sound business acumen. Based in Sandton. Salary R30 000 negotiable. - read more...
Sales/Promotional Reps - JHB,PTA
Love your job, make money and have fun. Market and promote the most exclusive names in the Hair & Beauty industry to top corporate companies! - read more...
Staff and Client Incentive Specialist - Rivonia
Advertising and marketing company based in Sandton, searching for Super Stars to rock our LifeStyle Portfolio within the corporate sector to promote our Incentive Reward programme. - read more...
Media Assistant - Hyde Park, JHB
For media consultancy - entry level go getter who wants to learn more about buying and planning and form part of a dynamic agency. - read more...
Experienced AE - Durban
Medium sized Advertising Agency is looking for an experienced AE to service existing Clients and to look for new business. - read more...
Account Manager - Cape Town
Self-motivated, energetic, go-getter, trafficking briefs, planning and trafficking jobs, strategic plans for account, Brand Marketing degree and 3 years as Account Executive. - read more...
Web Copywriter - Johannesburg
We are developing one of the largest websites in South Africa and need a competent web writer. An intensive project, with set deadlines. Writer required for April - May 2005. - read more...
Advertising Sales - Johannesburg
We need an exceptional person to provide significant sales growth to our well established conferencing publication. An opportunity not only to bring your selling skills but to develop the title. - read more...
Traffic / Production Administrator - Durban
Plan and administer work-flow through studio/agency: ensuring deadlines are met, reviews happen timeously and ensuring all work is checked/authorised by relevant parties. Assisting with production duties. - read more...
More... Submit a job
|
Quote of the day | | "Where the spirit does not work with the hand, there is no art." - Leonardo da Vinci (1452-1519).
Send to a friend
"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." - Buckminster Fuller
Send to a friend
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." - Leo Burnett
Send to a friend More... Submit a quote
|
| | |
