"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Leo Burnett

"A brand is a set of differentiating promises that link a product to its customers."
Stuart Agres

"A house of brands is like a family, each needs a role and a relationship to others."
Jeffrey Sinclair

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."
Scott Talgo

"Your brand is created out of customer contact and the experience your customers have of you."
Stelios Haji-Ioannou

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
Leo Burnett

"Products are made in the factory, but brands are created in the mind."
Walter Landor

"A brand should strive to own a word in the mind of the consumer."
Al Reis and Laura Reis

"He that gives good advice, builds with one hand; he that gives good counsel and example, builds with both; but he that gives good admonition and bad example, builds with one hand and pulls down with the other."
Francis Bacon

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
Daniel J. Boorstin

"The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist."
Eric Hoffer

"When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps."

"Men make counterfeit money; in many more cases, money makes counterfeit men."
Sydney J. Harris

"Corporate identity specialists spend their time rechristening other companies, conducting a legal search and a linguistic search to insure that the name is not an insult in another language."
Lisa Belkin

"Create your own visual style... let it be unique for yourself and yet identifiable for others."
Orson Welles

"That inner voice has both gentleness and clarity. So to get to authenticity, you really keep going down to the bone, to the honesty, and the inevitability of something."
Meredith Monk

"Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you."
Carl Sandberg, 1878 - 1967.

"Your vision will become clear only when you look into your heart ... Who looks outside, dreams. Who looks inside, awakens."
Carl Jung

"Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon."
Jeremy Bullmore

"Ordinary people can spread good and bad information about brands faster than marketers."
Ray Johnson

"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless."
Stephen King, WPP Group, London

"It is only shallow people who do not judge by appearances."
Oscar Wilde

"I have a BMW. But only because BMW stands for Bob Marley and The Wailers, and not because I need an expensive car."
Bob Marley

"360 degree branding is about...emitting a constant stream of messages to create a lasting impression."
Shelly Lazarus, Ogilvy & Mather

"How many cares one loses when one decides not to be something but to be someone."
Gabrielle "Coco" Chanel

"If you can, be first. If you can't be first, create a new category in which you can be first."
Al Ries & Jack Trout, The 22 Immutable Laws of Marketing, 1994

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