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One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

10 hours

People illegally mine for gold in this forest in north-western Zambia. Photos and videos supplied

Mining

Guns, gangs and gold: The battle for Zambia’s riches

Charles Mafa, James Beluchi and Caleb Likomeno 22 Oct 2025