Dunkin' and Lego rebrands succeed; X misses the mark
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FP7McCann Dubai one of four 2023 Genius 100 Inspiration Award winners
FP7McCann Dubai, for its client the Testicular Cancer Society for its campaign Wall Street Balls, is one of four 2023 Genius 100 Inspiration Award winners. read
Bye-bye Twitter birdie - gone but still under trade mark

MERLENE ENGELBRECHT

While brokering his $44bn Twitter, Inc. takeover deal in October 2022, Musk hinted at a name change by tweeting that "buying Twitter is an accelerant to creating X, the everything app"...read
Why Dunkin' and Lego rebrands succeeded - but X missed the mark

MATTHEW PITTMAN

Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X...read
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