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SOUTH AFRICA

[2011 trends] Measuring marketing success in a mass-customised fragmented world
[2011 trends] Measuring marketing success in a mass-customised fragmented world

With the slow emergence from the global financial crisis, there is now a focus on the role of marketing to drive sales performance. This is impacting not only on how marketing needs to be structured and the approach to the market and the consumer, but also in the way the engagement third-party marketing services providers.

By Darren Woolley 17 Jan 2011

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