Nearly 54 million Europeans visited a career web site in an average month during Q4 2007. Monster leads the category with more than 6 million visitors per month. 7 Feb 2008
comScore, in a recently released report, "The 2007 U.S. Internet Year in Review" highlighting the major trends in U.S. Internet activity, finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist. 7 Feb 2008
Despite consumers making active attempts to eat healthier, the threat of obesity shows no sign of slowing down. Once confined to high-income countries and households, obesity is now just as much of a problem as malnutrition in developing countries. 6 Feb 2008
In these days of sophisticated technology one would expect that keeping a track of performance of campaigns and so on would be relatively simple and marketers and others would have accurate figures at their finegrtips. Not so, apparently. 4 Feb 2008
Datran Media recently released the results of its second annual survey of over 2000 online marketing professionals in the United States, finding that 82% of the marketers surveyed indicated that they plan to increase their use of email marketing in 2008, and 55% of the respondents cite that they expect ROI from email to be higher than any other channel. 4 Feb 2008
A new report* by independent market analyst Datamonitor finds that consumers are having a greater number of soft-drink occasions, with consumption projected to increase through 2011, but at the expense of carbonated drinks. 31 Jan 2008
US survey finds consumers opt for quality time with loved ones over traditional gifts this Valentine's Day. 30 Jan 2008
Recently, our customers have communicated a message to us loud and clear. It is a message that may seem counterintuitive here in the 21st century, in the all-digital, micro-targeting, behavioural targeting, contextual targeting age. 26 Jan 2008
It's that magical time of year again. Of course I'm referring to the annual ritual of declaring that the coming year will be The Year of Online Video. 25 Jan 2008
Cost inflation has compounded the problems facing the UK's footwear specialists, according to the latest report* from Verdict Research, part of the Datamonitor group. 25 Jan 2008
Go beyond: In every single way, marketers must do more to lock in customer loyalty. 24 Jan 2008
Videos on cell phones prove to be the fastest growing new media, and as web radio grows, so TV's influence to purchase declines. 24 Jan 2008
A new study from The Nielsen Company finds that 49% of US consumers are reducing their spending to compensate for rising fuel prices, up four points from June 2007. The study found that 70% of consumers are combining shopping trips and errands, and 41% are eating out less, and 39% staying home more often. The study has relevance here, as the SA fuel price rises. 22 Jan 2008
Cape Town restaurants and hotels face stiff competition amongst themselves as they vie for attention from the scores of visitors flocking to the city. But in an industry where word of mouth is vitally important to success, a lack of repeat clients due to lagging customer service is a sure sign that a restaurant isn't living up to its potential. 22 Jan 2008
According to a survey of US journalists by Brodeur, a unit of Omnicom Group, blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting. 22 Jan 2008
The ResearchBrief for today is forward looking from newspaper executives who identify the current trends they believe will have an impact on the future of businesses. 16 Jan 2008
What triggered such impressive gains in home network adoption in Europe? The answer is in the patterns of growth. The number of households gaining a home network between 2004 and 2006 far exceeded the number stating an intention to do so at the beginning of 2005. This pattern held true across the world. 16 Jan 2008
Rising oil prices, the spread of the sub-prime credit issue in international markets and the slow down in the US economy are all taking their toll on the confidence of the world's consumers. SA consumer's cite their main concern as the rise in interest rates. 15 Jan 2008
Next year US$1.38 billion is expected to be spent on ads on social networks - here's the bang for the buck and the pitfalls, Harry… 11 Jan 2008
We use our senses every day to assess the environment around us, but up until now marketers have operated in a two-dimensional world and have missed the benefits of sensory branding. In this article, we look in particular at the benefits that smell can have on sales and brand loyalty. 10 Jan 2008
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