A recent Compete survey on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organisation today, 84% indicate that it will be more important three years from now. 4 Jul 2008
Survey finds 9 in 10 Americans say the US is too dependent on foreign oil and many predict SUVs will travel by the wayside, according to American Pulse. 2 Jul 2008
A recent report released in the United States reveals that half of that country's low-income consumers are having trouble buying groceries. 30 Jun 2008
SAB anticipates customer requirements through behavioural scorecards designed to help the brewer really understand its customers. 27 Jun 2008
The recently released PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2008-2012, underscores the importance of continuing to extract revenues from traditional business segments while emerging technologies continue to solidify their consumer position. The report shows global compound annual growth rate (CAGR) at 6.6% for the sector, anticipating it reaching $2.2 trillion in 2012. 26 Jun 2008
A new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behaviour of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Hence... 25 Jun 2008
The email messages you send out will be much better received if they arrive at a time when the recipient is more likely to be in the right frame of mind to read them. If they arrive at any other time - particularly if they arrive along with a raft of other messages - there is a good chance they will end up being deleted ... unwanted and unread. 23 Jun 2008
A study of the habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the internet. 23 Jun 2008
How do we interact with search pages and the impact on brand relationships? Let's look at why we search in the first place. 20 Jun 2008
The audience for video games is zealous but fickle, and because of that, game studios have a unique challenge in attracting and retaining customers. While the tools they use are similar to those of other industries, studios have learned to be creative in the marketing tactics that support the effort. 20 Jun 2008
Recent findings released by Ipsos MediaCT from motion shows that the percentage of video consumed on a TV among video downloaders and streamers in the United States declined from 75% in February 2007 to 70% in February 2008. A significant drop in overall ‘share of screen time' was seen with the growing contingent of digital video users, says the report. 18 Jun 2008
Research in the United States indicates that while American teens spend a lot of time online, their whole life does not revolve around the Internet... it seems they prefer the real experience to the online one. 18 Jun 2008
Survey finds that people in the US may cut back on going out to dinner, but many will not cut back when it comes to buying the latest/smallest/funkiest cell phone. And that's good news for advertisers. 13 Jun 2008
While Father's Day is never quite the blessing to retailers that Mother's Day is - with consumers spending about US$9.6bn on Dad versus US$15.8 billion on Mom - stores are being extra clever this year in their attempts to woo gift buyers. 13 Jun 2008
A recent Symantec study, the Norton Online Living Report, fielded by Harris Interactive, reports how kids and adults are spending their time online, do they talk to strangers, treat online friends different than offline friends, look for a date, pay a bill, play a game, or compare to the rest of the world? 12 Jun 2008
The usage of picture/video phones is growing among all age groups in the United States, according to research carried out by BIGresearch, a US-based consumer intelligence firm. 11 Jun 2008
I recently attended my college reunion and had the experience of reconnecting with 50 or more people with whom I haven't spoken in a decade. 9 Jun 2008
Mitsubishi's Triton double cab diesel put in a stellar performance in the most recent Synovate Competitive Customer Satisfaction PP100 Report to emerge as the most trouble-free vehicle in its category. 6 Jun 2008
Like any relationship, the relationship you have with your email subscribers needs constant attention; without care, it will whither and die. 3 Jun 2008
56% of global online consumers think their country is currently in recession and consumer confidence worldwide has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, which measures the confidence, major concerns and spending habits of online consumers in 51 countries. South Africa saw a big fall in its Consumer Confidence Index in the last 6 months with a 14% drop. 2 Jun 2008
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