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Research News

The continued emphasis on e-media solutions as a way of offsetting the ongoing decline in print revenue for trade publications and their corresponding websites, has presented online publishers with numerous challenges. 10 Dec 2007
First major study in five years shows three-quarters of users turn to Interactive Programming Guides (IPGs) from the moment they switch on TV; 80% consider them a ‘necessity' for viewing. 7 Dec 2007
Honda Jazz wins top honours again
The Honda Jazz has for the fourth consecutive year won top honours in the J.D Power and Associates 2007 South Africa Initial Quality Study. 7 Dec 2007
Now is the time to be doing your research
So 1 December 2007 arrived and South African business switched off? It reminds me of the Yellow Pages ad where the guy is staring at his phone willing it to ring, with the haunting melody of "Don't you feel like crying" playing in the background... 7 Dec 2007
Consumers want excitement!
Flavour trends are evolving as consumers seek higher levels of experiential pleasure and sensation from products. 7 Dec 2007
USA - Consumers have greater faith in activists and retail grocers than either government or food companies when it comes to providing information about food choices. That's according to a new GfK Roper Public Affairs and Media survey commissioned by Morgan&Myers, a communications firm specialising in food and agriculture. 6 Dec 2007
Consumer confidence has surprisingly rebounded to close to its previous record. This is according to the latest FNB/BER consumer confidence index (CCI) of First National Bank and Stellenbosch University's Bureau for Economic Research released on Tuesday. 6 Dec 2007
According to the BIGresearch American Pulse Survey of 4,069 respondents in the US, 52.1% of consumers say they would rather receive a gift card or cash for Christmas. 5 Dec 2007
Electronics Web site Etronics.com has launched a feature that pops up a "live chat" window after a consumer hesitates for more than a minute during checkout, says Mayer Balser, a founder and vice president of marketing. 4 Dec 2007
Retailers gear up for a not-so-festive season
Having achieved record festive season sales in 2005 and 2006, retailers are bracing themselves for a more challenging holiday period in 2007. Results from the latest Bureau for Economic Research (BER)/Ernst & Young Festive Season Retail Trends survey reveal that retailer confidence is down significantly amid expectations for slower sales growth over the festive season. 3 Dec 2007
According to a recent survey conducted by The Nielsen Company, Good Value for Money is the most important factor in determining where consumers spend their grocery cash. 30 Nov 2007
Pick n Pay rebrand a big numbers game
If you are one of those people who always sticks to their shopping list and does one big buy a month, you're the Joe Soap of the retail shopping world. 28 Nov 2007
With the new year fast approaching, new product developments promise better health and happier taste buds in 2008, Datamonitor's Productscan Online takes a look at trends in consumer packaged goods for the coming year. 28 Nov 2007
According to a recent Piper Jaffray study in the United States, nearly 90% of people with digital video recorders (DVRs) skip TV ads. Forrester Research predicts DVRs will be in over 50% of homes by 2010. 27 Nov 2007
Have you 'strategically positioned' your store in a particular shopping centre? Are people who have access to your retail outlet your true target market? Are sales at an all time low? Quite simply, have you done your homework? The Newspaper Advertising Bureau's (NAB) Roots 007 survey reveals these straightforward answers that can either make or break your business. 22 Nov 2007
For marketers, the advent of "e-everything" has been a blessing and a curse. 22 Nov 2007
Do you remember the buzzwords 'customer relationship management'… CRM? well, the new buzzwords are 'customer retention'. 19 Nov 2007
Industrial research remains an integral part of successful business
Industrial research, particularly in the SME sector, remains a vastly underrated service. 15 Nov 2007
According to at least one South African e-tailer, there's a boom in women shoppers changing the face of online retail. And apparently they're better at shopping online than men! 13 Nov 2007
Women exercise over 80% of decision-making when it comes to privately owned cars in South Africa today, according to the latest research by www.cars4women.co.za, a site managed by women, for women – drivers, that is. 13 Nov 2007
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