Anna Bateson, director of marketing, media & platforms, EMEA, YouTube, says: "We're delighted by the interest we've had this year for both the YouTube Cannes Young Lions 48 Hour Ad Contest and the YouTube Cannes Good Work Competition. Congratulations to all the winners and we look forward to seeing them at Cannes."
The YouTube Cannes Lions Good Work competition winners have been announced as:
1. Aaran Hughes
2. David Alonso Arias Moreno, senior copywriter, DraftFCB Chicago, USA
3. James Crawley, digital creative, Ogilvy Sydney, Australia
4. Orel Bitan, copywriter, BBDO Israel
5. Sandro Pizzichelli, Daniela Dragonetti and Maria Chiara Pizzichelli, Orbital Studio, Italy
One representative from each winning piece of work will receive a free trip to Cannes including flights, accommodation and full week delegate pass to the Festival. The winners can be viewed online at www.youtube.com/goodwork.
Launched this year to provide a global platform and bring together creative minds, the YouTube Cannes Good Work competition exceeded expectations receiving hundreds of entries. The competition saw a dedicated channel, set up in collaboration with creative agency Ralph, which worked around the "blank page" concept showcasing briefs from 278 global non-profit organisations seeking creative support to increase public engagement. The competition issued a call to arms to creatives around the world inviting them to submit a one-minute (or less) video to address one or more of the briefs.
Responsible for judging the competition was a team of worldwide top creatives:
Craig Davis, co-chairman, chief creative officer, Publicis Mojo - Jury Chair
Agnello Dias, chairman, co-founder, Taproot India
Tom Hauser, associate interactive creative director, Crispin Porter + Bogusky
Keith Ho, executive creative director, Grey Hong Kong
Gerry Human, executive creative director, Ogilvy & Mather Worldwide
Jens Mortier, partner, creative director, mortierbrigade
Meera Sharath, executive creative director UK, Momentum Worldwide
Commenting on the Good Work competition, jury chair Craig Davis says: "The Good Work initiative was an important signal of the opportunities for brands and businesses to engage with social entrepreneurs and not for profits that are grappling with some of the world's biggest challenges."
"The flood of entries proves that there's a vast pool of creative talent out there who really care about issues beyond selling stuff. And it's a healthy sign that Good Work can develop as a movement that lives beyond the boundaries of the festival," he continues.
Running for a third year, the 48 Hour YouTube Cannes Young Lions Ad Contest asked young talent, aged between 18 and 28 years old, to create a video to fit a brief set by charity Save the Children. Competitors were given just 48 hours to create an online video that would drive people to petition world leaders to invest in health care for newborn babies, little children and pregnant moms in struggling countries. After uploading their video to YouTube, competitors were given one week to drive people to their video. The number of public votes received was then taken into account by the dedicated jury who have now chosen two deserving winners.
Selecting from hundreds of entries, the jury has announced the two winners of the 48 Hour Ad Contest as:
Simon Friedlander, junior copywriter, DDB Sydney
R. Venkatraman, creative director, Creativeland Asia
The winning videos can be viewed online at www.youtube.com/canneslions.
The 48 Hour Ad Contest was judged by jury members: Agnello Dias, Tom Hauser, Keith Ho, Gerry Human, Jens Mortier and Meera Sharath, also judges of the YouTube Cannes Lions Good Work Competition.
YouTube will fly the winners of the 48 Hour Ad Contest on an all-expense-paid trip to Cannes Lions where they will be given the much sought after opportunity to compete in the Young Lions Film Competition as "Team YouTube". The competition will be judged by the Film Lions jury and the winners announced at the Film, Film Craft, Creative Effectiveness and Titanium & Integrated Awards Ceremony taking place in Cannes on Saturday 25 June.