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Cannes covers creativity
The 2015 Cannes Lions promises to deliver its most diverse and creative content ever, as Sir Tim Berners-Lee, Marilyn Manson, Pharrell Williams, David Guetta, Julia Louis-Dreyfus and Richard Curtis take the stage.
"One of the most common questions I am asked is how we choose the speakers at Cannes Lions," says Philip Thomas, CEO, Lions Festivals. "When you come, we say you should bring an open mind and expect to have it broadened. We programme the high profile industry people you know you need to see alongside people you would never expect, household names alongside incredible as-yet unknowns. However, the criteria are simple - can they influence and inspire the industry to make better work? The 2015 programme is packed with people that can and will."
Big names from the music industry include the Lion-winning Pharrell Williams, who will join iHeartMedia to look at how different areas of creativity can be brought together, and the controversial Marilyn Manson who joins Tor Myhren for the 9th Annual Grey Music Seminar.
As the UN gets set to launch global goals to end extreme poverty and tackle climate change, Richard Curtis will join SAWA (Global Cinema Advertising Association) to talk about his seven-day global campaigns aim, which the UN has called the biggest pro-bono marketing challenge of the century. SAWA, the Global Cinema Advertising Association, who are founding partners to the initiative, will launch at Cannes Lions the first global Cinema campaign bringing Richard along with BBH Founder, Sir John Hegarty and journalist and presenter, Mariella Frostrup together on stage.
Elsewhere, Publicis Groupe Chairman and CEO Maurice Lévy meets the rock star DJ David Guetta, while award-winning actress and comedian, Julia Louis-Dreyfus joins HBO Chairman and CEO, Richard Plepler.
Science and technology
Sir Tim Berners-Lee, the computer scientist responsible for developing the World Wide Web, will take to the stage with PHD's Worldwide CEO Mike Cooper to look at the next great tech revolution of Artificial Intelligence, while Cosmopolitan's Editor-in-Chief, Joanna Coles, will discuss adapting to the generation of Millennials with Snapchat's Co-Founder & CEO, Evan Spiegel.
Multi-award winning Japanese agency, Hakuhodo, will decode the complex creative landscape, while FCB will reveal how the eclectic LatAm region has found a way to tap into its culture and create award-winning campaigns that are wildly creative.
Viewed as the most popular podcast in the world, Serial has received 80 million downloads. The Executive Producer, Julie Snyder, Producer, Dana Chivvis and Host, Sarah Koenig, will join McKinney's Jonathan Cude for a behind the scenes look at how expert storytelling combined with rigorous reporting turned the record-breaking podcast into a global cultural phenomenon.
High performing brands
As European brand Heineken take the Creative Marketer of the Year Award this year, its Senior Brand Director, Gianluca Di Tondo and Executive Director Global Marketing, Soren Hagh, take delegates on a tour of legendary creativity, exploring the importance of having the right partners, the right culture and the right brand of creative leadership.
The full programme is now available online at www.canneslions.com.