Correctly develop a mobile website
More often than not, mobile sites are not correctly formatted; this is due to the developers programming the website for a particular smartphone. Developing a correctly optimised site is absolutely critical. Bear in mind that the most important feature, namely a clickable phone number on top of each page should be included on every mobile website designed. This allows the user to initiate direct contact at the touch of a button.
Viewing desktop content on a minute mobile screen is a pain on all but the largest devices. This is why it is crucial to direct mobile users automatically to the portable version of your site. Give the users an option when they land on your site via a mobile phone.
If you were not already aware, it is possible to target mobile phones within the "Campaign settings" of Google AdWords. You can drill down into these options and target users based on which phones they have and even which networks of which they are part.
Simple mobile phones apps such as "popular jokes of the week" and "fatbooth" display ads at the bottom, are free to download for the user and an excellent way of pushing your content out to the masses. Developing an application has never been easier, or more lucrative for your mobile marketing requirements.
Google's Admob is designed to let you set up an ad in a matter of minutes. These ads can then be tied into an application or mobile site, depending on the needs of your campaign. For those who have to advertise on an Apple app, then iAd is needed, but this costs money. AdMob, free, iAd is not.
It really is and with well over 98% of all text messages being opened (according to an independent survey), how can you afford to not market to this limitless market? What works well are teaser text campaigns which direct users to specific urls. The only thing you would need to sell is the call to action (clicking on the "visit this website now" link).
Vomo, backed by Vodacom Digital Media, sets out to be an exciting new voice in the world of mobile communication. It is your connection to what is happening in an industry that is rapidly evolving into the most versatile marketing and communication medium ever. The company’s aim is to provide you daily with the latest mobile news, opinions and trends, so you can stay at the forefront of all mobile media affairs.
Go to: http://www.vomo.co.za/
