Six ways to drive sales with mobile marketing

More than two-thirds of the global population now own a mobile phone. By 2014, mobile internet use is expected to overtake traditional desktop internet. This is why mobile marketing is so relevant, as one day it will become the primary driver of adverts. In order to drive sales, we recommend the following techniques:

Correctly develop a mobile website

More often than not, mobile sites are not correctly formatted; this is due to the developers programming the website for a particular smartphone. Developing a correctly optimised site is absolutely critical. Bear in mind that the most important feature, namely a clickable phone number on top of each page should be included on every mobile website designed. This allows the user to initiate direct contact at the touch of a button.

Mobile traffic redirector

Viewing desktop content on a minute mobile screen is a pain on all but the largest devices. This is why it is crucial to direct mobile users automatically to the portable version of your site. Give the users an option when they land on your site via a mobile phone.

Track AdWords with Google Mobile

If you were not already aware, it is possible to target mobile phones within the "Campaign settings" of Google AdWords. You can drill down into these options and target users based on which phones they have and even which networks of which they are part.

Mobile phone apps for the quick win

Simple mobile phones apps such as "popular jokes of the week" and "fatbooth" display ads at the bottom, are free to download for the user and an excellent way of pushing your content out to the masses. Developing an application has never been easier, or more lucrative for your mobile marketing requirements.

AdMob is a must

Google's Admob is designed to let you set up an ad in a matter of minutes. These ads can then be tied into an application or mobile site, depending on the needs of your campaign. For those who have to advertise on an Apple app, then iAd is needed, but this costs money. AdMob, free, iAd is not.

SMS marketing is still the most popular form of direct mobile marketing

It really is and with well over 98% of all text messages being opened (according to an independent survey), how can you afford to not market to this limitless market? What works well are teaser text campaigns which direct users to specific urls. The only thing you would need to sell is the call to action (clicking on the "visit this website now" link).