Former F1 champion Alain Prost, new ambassador for Renault

More than 30 years after the start of the relationship between the four-time F1 champion and Renault, the two partners have decided to give a new dimension to their collaborative effort. By accepting to become a brand ambassador, Alain Prost will place all his technical expertise, professionalism and renown at the service of Renault and its products.

Throughout the year he will take part as a Renault driver in sports demonstrations and also as a representative at events organised or attended by Renault.

"Renault's history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career," Prost said. "I accepted this mission with pleasure and I intend to accomplish it with professionalism."

"We are delighted that Prost has accepted the role as our brand ambassador," Carlos Tavares, Renault chief operating officer said. "As a four-time Formula 1 champion renowned the world over for his technical expertise, he is without a doubt one of the most demanding 'customers' that Renault has ever had! He is the best-qualified personality for talking about the progress made by Renault in the last few years on quality, technological innovation and performance."

Prost has taken the wheel of a Renault Duster on 23 February at the Race Stars in Moscow. The event marked his first appearance as an ambassador of the Renault brand.