What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
An app to manage NASCAR races is actually a thing
Yeah yeah, every time I see a "X business benefits from Microsoft cloud" headline, I throw up a little. But I like motorsport, so when Microsoft outlined its work with NASCAR, my attention was piqued somewhat.
The Redmond company has produced Mobile Inspection and Race Management apps for the racing series, making for some rather interesting changes in the pitlane. The latter is the newest app, being designed for race organisers and officials to keep abreast of the action.
“The race management app collects live video feeds and transponder data from the cars around the track. For the first time, officials have live, detailed braking, throttling, RPM, speed, and lap fraction times directly from each car, in the control booth in real time,” Microsoft explained in a blog post.
Continue reading the full article on Motorburn.
