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Customers create world's largest car logo

27 Sep 2011

GM Korea got a jump start on the upcoming celebration of the centennial of Chevrolet, as 1,143 of its customers gathered in Pyeongchang, Gangwon, Korea to create the largest Chevrolet bow-tie and set a new Guinness World Record. This was part of the online Chevrolet Biggest Bow-tie Challenge created by GM Korea to thank its loyal customers.

click to enlarge

Owners of Chevrolet products created a mosaic measuring 209.9 meters in length and 67.6 meters in width with their vehicles. Their design was recognised as the largest car logo despite the brand being on the market in Korea for only six months. Chevrolet officially entered the domestic marketplace on March 1 with a nationwide brand unveiling event in Seoul.

Chevrolet, which was founded by Swiss-born race car driver Louis Chevrolet and GM founder Billy Durant in 1911, is one of the four core brands of GM. The company's largest global brand is Chevrolet and accounts for 52 percent of the company's sales volumes. GM will officially mark Chevrolet's centennial on November 3.

The previous record for the world's largest car logo was held by Subaru, which created a mosaic featuring 1,086 vehicles in the UK in 2008.