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Automotive News South Africa

Peugeot keeps customers smiling

The Peugeot brand is joint class winner in the latest Synovate Quality Awards survey into the initial vehicle ownership experience of new cars sold in South Africa.
Peugeot keeps customers smiling

In the last three SynovatePP100 reports, which measures the number of problems experienced in the first 90 days with a new vehicle, Peugeot owners have reported fewer and fewer problems with their vehicles.

This year's survey shows that on average, all Peugeot passenger vehicles surveyed (including 107, 207 and 308 models) experienced 63 problems per 100 vehicles.

This makes Peugeot the joint winner, along with Toyota, of the Volume Passenger Car category, with no statistical difference in the performance of the two brands.

Quality improves

The latest survey shows that the overall quality of Peugeot vehicles sold in South Africa continues to improve, with a drop from 127 problems per 100 vehicles in 2007 to 81 problems per 100 vehicles in 2008 and finally a figure of 63 in 2009, which is significantly better than the market average.

"This result is particularly heartening, as it gives impetus to our efforts to enhance the Peugeot ownership on all levels," says Peugeot South Africa's managing director, Jean Francois Bacos.

"At the beginning of the year we talked about how improved customer satisfaction would be a key part of our strategy in 2010 and ending the year with this kind of success it is an endorsement of that approach.

"It is hard to argue with the results obtained by Synovate, and it shows that we're doing something right!"

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