FCA South Africa appoints Ismaeel Hassen as CEO

Ismaeel Hassen, newly appointed CEO of FCA South Africa

"The global pandemic has placed many challenges on the global automotive industry, along with many new opportunities," said Pierre Martin Bos, out-going CEO of FCA South Africa. "I am very grateful to have had the opportunity to lead the South African market for FCA as our brands have shown a strong growth and potential over the past year. Whilst I am incredibly sad to have spent less time in South Africa than I thought I would, I leave the market in very capable hands with Ismaeel at the helm and a team who has seasoned itself very quickly."

Hassen returned to South Africa in August 2019 after spending just over a decade in the Middle East launching many of the FCA brands and developing the network with general distributors. His experience extends across sales, product, marketing, logistics and aftersales - knowledge that will be invaluable in growing these areas of FCA in South Africa.

"FCA has an amazing portfolio of brands that provide a product for every customer profile. I was as excited to return to South Africa as I am with this new opportunity to lead these prestigious brands in SA as well as Right Hand Drive Africa," said Hassen. "I know I can make a positive and immediate difference to these exciting brands. I will be working closely with our current and future network partners to ensure that we re-affirm our presence and commitment to the market, offering global award-winning products with aggressive consumer offerings within a customer-centric best-in-class network."