Graffiti helps brand power solar car

Graffiti was tasked with designing the artwork and wrapping the peculiar cut of the 230kg, 5m long solar vehicle which has been shipped to Australia ahead of the 3 000km race from Darwin to Adelaide.

A fairly challenging application, skill and experience won the day and the wrap was perfectly applied on the first attempt. The 13-strong team from South Africa has four drivers who will take turns behind the wheel of the car that will be powered by 6m² solar panels - at speeds of up to 130km/hour.

Graffiti Director, David Ferguson says: "We are pleased to have been able to align ourselves with this project and support the University's contribution towards advancing sustainable and renewable technology. This is a landmark event for South Africa and it's exciting for our team to have been part of something this significant, particularly with our heritage being so firmly rooted in the motor vehicle industry."

Lecturers and students from the KZN University are driving the project and it's reported that many of the entries (50 from 25 countries) have cost more than 10 times that of the South African model. Despite this, the team believes this year's design is innovative and better than in previous years - representing "engineering for social impact".

With a concrete reputation, a national footprint, and a green agenda where sustainability practices are constantly being enhanced, Graffiti was the obvious choice and approached by the University to design, develop and wrap the unusual design of the vehicle. On the vehicle branding side, Graffiti runs the largest application department in Africa and can push up to 1 000 vehicles through the factory each month. While just one vehicle had to be branded for this project, the Group's volumes directly correlate with its innovative approach, experience and operational efficiencies all of which secured the project for Graffiti.