Based on Viacom's extensive research on Generation X presented by Christian Kurz, senior vice president, global insights for Viacom International Media Networks at the VIMN Africa Thought Leadership Breakfast at The Venue Melrose Arch in Johannesburg on Wednesday, 17 May, one question remains...
Jessica Tennant 10 hours ago
While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...
Jessica Tennant 1 day ago
UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly 100 million people in sub-Saharan Africa - the urban middle class. The research was unpacked and presented during an African Lions workshop in Cape Town on Friday, 21 May 2017. The study comprised desk, qualitative and quantitative research in 10 major African cities, namely: Abidjan (Ivory Coast), Accra (Ghana), Addis (Ethiopia), Douala (Cameroon), Dar es Salaam (Tanzania), Kano and Lagos (Nigeria); Nairobi (Kenya); Luanda (Angola) and Lusaka (Zambia). It included interviews with around 7‚500 people and found that this group holds a combined spending power of about $400m per day.
Juanita Pienaar 1 day ago
LIA has announced the members of the Production & Post-Production and Music Video jury, headed up by Michael Ritchie, MD and executive producer at Revolver/Will O'Rourke.
2 days ago
The annual Apex Awards, hosted by the Association for Communication and Advertising (ACA), recognise and celebrate communications campaigns' performance excellence that have contributed tangibly to client's business and bottom line.
19 May 2017
This year the Frewin, McCall and Joel Mervis Awards will be incorporated into the annual Standard Bank Sikuvile Journalism Awards. Entries for all awards will close on Monday, 19 June 2017. Judging will take place 13-14 July 2017 and the awards will be presented at a prize-giving function on Thursday, 19 October 2017.
19 May 2017
South Africa tends to fall into the same style of activations - especially when looking at emerging markets.
Cas Dreijer 18 May 2017
Popimedia's CMO2020 initiative was launched in an effort to determine if local chief marketing officers (CMOs) are prepared enough to respond to a paradigm shift that threatens their relevance, as technology and data-driven sales initiatives grow in prominence. On Tuesday, 9 May (in Johannesburg) and on Friday, 12 May (in Cape Town) this shift and the new role of the CMO in the age of data were discussed.
Juanita Pienaar 18 May 2017
Vivendi is to be the main sponsor of Lions Entertainment, part of the Cannes Lions International Festival of Creativity.
18 May 2017
The annual Travel Indaba has rebranded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent. The Indaba has been taking place for more than 35 years, 25 of which have been in Durban, a venue that has been confirmed for the next five years.
Danette Breitenbach 18 May 2017
The South African Cultural Observatory (SACO) will enable South African festival and event organisers to track the economic impact of their events by launching the South African Festival Economic Impact Calculator (SAFEIC) - a new and critical online tool to measure the impact of events on the South African cultural and creative economy.
17 May 2017
The Cannes Lions' ‘See It Be It programme' has selected 15 women as future creative leaders who will attend as special guests of the festival with travel, accommodation and a complete festival pass provided.
17 May 2017
Stakeholders forming part of the broader shopping centre and retail industries are gathering at The Maslow Hotel in Sandton today for the annual South African Council of Shopping Centres (SACSC) Research Conference. Sponsored by Cushman & Wakefield Excellerate, this year's event boasts a stellar line-up of speakers seeking to highlight, dissect and analyse industry trends affecting business's bottom line.
Lauren Hartzenberg 17 May 2017