It seems fitting that the advertising industry will be gathering in Cape Town once again, the city dubbed the World Design Capital 2014, for its celebration of creativity in the guise of the Loerie Awards next week.
The 'Make a Plan' WDC 2014 Design Policy Conference, taking place 17-18 October 2014 at the Cape Town Stadium, aims to develop a policy that guides and encourages design, not only in South Africa but on the entire African continent. Discussions on challenges and opportunities around policy in a developing context will also be held.
As part of its transition from a daily deal website to an online marketplace, Groupon has completely redesigned their South African website, as well as updated versions of its popular iPhone and Android apps.
Experiential branding is still a relatively new concept for many South African businesses but is a logical extension of mass personalisation, as consumers now expect much more than a homogenised shopping experience.