A Psychology Professor needed a creative approach to capture the attention of some visibly bored people who had been forced to attend her class by their boss. It was clear from the minute she entered that none of them were interested, with some reading newspapers and magazines hardly acknowledging her presence. So, she cleared her throat and said in a strong voice, "Let me tell you a story." They all looked up, attentive, wanting to hear the story.
By Laura Chiweshe 5 Dec 2013 11:31
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
Your content marketing campaign is one element of your business that you won't have to put to bed during the silly season.
By Colleen Lewis 3 Dec 2013 08:47
Following the competition to design stamps to commemorate World Design Capital 2014, the SA Post Office has announced the winner as Tammy Elliot, second is Lize-Marie Dreyer and third is Sean Creighton.
3 Dec 2013 08:13
Launched in July 2013, via the FNB blog, the 2013 FNB 'Ideas Can Help' competition selected a winner on 28 November. It is Michael Suttner with his innovative concept 'The Lightie'.
2 Dec 2013 09:06
Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)
2 Dec 2013 08:33
The PICA Awards were held recently in Johannesburg. The Awards bring together the publishing industry and reward publishing excellence. I spoke to the winners.
By Danette Breitenbach 29 Nov 2013 10:40
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer. The "story" or "brand" is made up of its design, tag line, method of communication and name.
By Claudio Milo 29 Nov 2013 08:45
An unauthorised digital poster using a remarkably similar visual identity as Nando's has been released into the wild by Fando's, which possibly stands for fans of Nando's.
29 Nov 2013 05:58
The Loeries has released its Official Rankings for 2013, providing a transparent overview of the awards as well as helping to promote creativity and innovation as primary business tools in the brand communication arena.
20 Nov 2013 07:38
The newly launched Jack Daniel's online store is available for South African fans on its South African Facebook page, with free delivery to anywhere in South Africa.
18 Oct 2013 15:30
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Brand South Africa has announced the new slogan for the country, "South Africa: Inspiring new ways", as approved by Cabinet. It replaces the previous slogan, "Alive with Possibility". [video]
9 Mar 2012 09:32
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