#DigitalMarketing Mid-year online asset checklist for digital marketing excellence
#DigitalMarketing Mid-year online asset checklist for digital marketing excellence

At the beginning of the year we as marketers set goals of what we want to achieve professionally and personally. This bucket list, if you will, contains new initiatives we want to tackle or plans we didn't quite get to the year before.

By Amanda Adam 10 hours ago

Nurock, Clerke, Ehlers, McManus, Andrews, Lees-Rolfe as snapped by Terry Levin.
#CannesLions: The 2017 SA experience and unmissable key learnings

SA attendees at Cannes Lions 2017 share their experience of the ultimate Festival of Creativity and tips to create work with a better shot of taking home a Lion next year: Make sure it has a clear brief and purpose, is innovative, and doesn't mistake the tech for the idea.

By Leigh Andrews 1 day ago

Jack Ma launches African Young Entrepreneurs Fund
Jack Ma launches African Young Entrepreneurs Fund

UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth US$10 million. In addition, Ma, planned to roll out a partnership with African universities to teach internet technology, artificial intelligence and e-commerce.

1 day ago

A sad tribute to my Grootman, Ronnie Mamoepa
A sad tribute to my Grootman, Ronnie Mamoepa

A government communicator that has not had the chance of associating, talking or socialising with Ronnie Mamoepa, whom I affectionately called Grootman, has lost a great opportunity.

By Bonnie Ramaila 1 day ago

Creative is the key to effective OOH
Creative is the key to effective OOH

Often the most strikingly visible part of our environment, advertising can enliven a city and add something vital to one's early-morning commute. While not every ad can light up an urban precinct like the immersive displays Samsung used in New York's Times Square to debut its S8 and S8+, or thrill onlookers like Toyota's 100-foot-tall billboard for its RAV4 Hybrid, creative excellence remains a must in the industry. It's curious, however, that best business practice is so often adopted by South African creatives - why do we not adopt internationally recognised design principles, given that we follow textbook guidelines for radio, print and TV? The tried-and-tested formulae of OOH, the world's oldest broadcast media, are just not widely adopted and applied.

By Howard Lonstein, Issued by Provantage Media Group 2 days ago

Screengrab of Stapleton's video from .
What if the right answer is wrong?

The thing about process is that it leaves very little room for madness, obsession and mistakes. To be human.

By Damon Stapleton 2 days ago

The man behind Mann Made Media.
#BehindtheSelfie with... Shayne Mann

This week we go behind the selfie with technophile Shayne Mann, managing director of Mann Made Media.

By Leigh Andrews 2 days ago

#NewCampaign: Ever considered ditching your keys?
#NewCampaign: Ever considered ditching your keys?

Uber recently launched a campaign called ‘Ditch Your Keys' to encourage car owners to switch to Uber and use their time spent travelling more efficiently.

By Jessica Tennant 2 days ago

#DigitalMarketing: Digital trends in 2017
#DigitalMarketing: Digital trends in 2017

From artificial intelligence to rising data intelligence and brand safety, the IAB South Africa council heads have alerted the industry to the latest digital marketing trends for this year.

3 days ago

Audi pulls 'sexist' China ad after public outcry
Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

21 Jul 2017

Western Cape Government's Safely Home video created by FCB Cape Town goes viral
Western Cape Government's Safely Home video created by FCB Cape Town goes viral

A video created by FCB Cape Town for the Western Cape Government's Department of Transport and Public Works' Safely Home campaign has gone viral and ignited social media platforms around the world. It has over 30 million views on the Daily Mail Online site alone. It has also been picked up and shared by traffic law enforcement agencies in the UK, America and Australia.

Issued by FCB Africa 20 Jul 2017

Exchange-based allocation takes centre stage in SA
Exchange-based allocation takes centre stage in SA

Exchange-based dynamic allocation (EBDA) is Google's brand-new solution to all the issues around header bidding. This new product means that regardless of what platform the bid comes from, it is awarded solely based on price, which is a game changer for publishers. This product has been highly anticipated in the international market, and we have been working with Google for a while to test and launch this in sub-Saharan Africa. This solution is a server to server integration, so nothing gets done in the website source code or on the website - all the heavy lifting gets done by the technology companies and clients can plug in index exchange.

By Jeremy Abbott, Issued by The SpaceStation 30 Jun 2017

Sunday night Loeries winners
Sunday night Loeries winners

Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.

27 Jul 2008

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