(c) Panithan Fakseemuang -
Social media tips for businesses

Here, Jared Koning, CSO at Fatality, shares ten social media tips for businesses.

By Jared Koning 3 days ago

Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party.

By Tarryn Giebelmann 23 Feb 2017

Custom media the way of the future
Custom media the way of the future

Content that is of value and authentic will continue to grow as readers demand it, and it is custom media that is delivering this.

By Danette Breitenbach 23 Feb 2017

D&AD Pencils.
The value of a pencil

I apologise in advance for the unnecessary use of nostalgia and being a little romantic about it all. Actually, I don't.

By Damon Stapleton 22 Feb 2017

Brands with purpose that walk the talk!
Brands with purpose that walk the talk!

If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact. Without revealing any of our secrets, here's why branded content with a simple message that taps into real emotion works...

By Spero Patricios, Issued by Launch Factory 21 Feb 2017

Sponsorship - seven key requirements
Sponsorship - seven key requirements

Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 21 Feb 2017

Sergey Nivens © –
Is your brain doing what you think it's doing?

I'm never quite sure what to expect at conferences and seminars. I must have been to hundreds, possibly thousands, during my career and by and large they're ho-hum affairs.

By Chris Brewer 20 Feb 2017

(c) Rabia Elif Aksoy -
Digital marketing trends for 2017 (part 3)

In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends.

By Stephen Sandmann 20 Feb 2017

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.

By Leigh Crymble 17 Feb 2017

Eight ways to avoid social media blunders
Eight ways to avoid social media blunders

Many factors influence the success of a startup, amongst them is the effective use of social media in creating brand awareness. While marketing on social media can boost the growth of your startup significantly, it could also have detrimental effects on the profitability and reputation of your business if not done properly.

By Charles Mburugu 2 Feb 2017

A guide to Instagram for SA brands
A guide to Instagram for SA brands

Although one of the younger social media platforms amongst the giants, Instagram is steadily making its way to the front of the line in capturing audiences of varying ages and interests.

By Jennifer Human 25 Jan 2017

Scanrail © –
The role of social in the marketer's mix

It's hard to understand why brands wouldn't be using social for business growth.

By Lisa Steingold 24 Jan 2017

What is your strategy in this digital world?

We have moved on from asking "what is your digital strategy?" to "what is your strategy in a digital world?" The answer is, obviously, not nearly as simple as some make it out to be.

By Dean Rajh-Gopaul 20 Oct 2016

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