When it comes to content marketing, the most important element of a successful strategy is being able to balance what your company has to say and what your customers, and potential customers, want to hear.
Issued by Foreword 23 Nov 2015 09:31
The social media platforms that are available in this day and era are just so many. There are the likes of Facebook, Twitter, YouTube, Google Plus, Instagram and so many others. All of these platforms offer some interesting activity that draws people in their huge masses.
By David Wicks 19 Nov 2015 10:58
The winners of the 2015 AfricaCom Awards have been announced. The awards took place on 18 November in Cape Town, and celebrated the ICT and technology industry in Africa.
19 Nov 2015 09:15
MatricMag is a magazine to be distributed to learners in rural high schools in South Africa who do not have access to digital technology or libraries to supplement their information needs. Only 8% of South Africa's public schools have libraries and 51% have access to digital technology.
18 Nov 2015 11:09
During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media.
By Beverley Klein 18 Nov 2015 09:34
Programmatic media buying is enjoying exponential growth in North America and Europe, but the concept is still relatively new in South Africa. We're seeing some confusion among brands about what programmatic buying is, and many brands don't know where to begin with introducing it to their digital marketing strategies (read this article for a primer).
By Andre Steenekamp 17 Nov 2015 13:28
Strong performance with full year earnings per share excluding special items up 55%.
Issued by Sappi 13 Nov 2015 12:06
Brand inc Creative Group has been shortlisted in the prestigious Sport Agency of the Year category at the 2016 Discovery Sport Industry Awards. This is the fifth time that the agency has been nominated for the esteemed award.
Issued by Brand inc 4 Nov 2015 10:58
Not only are young South Africans becoming more aware of current and important news stories and issues facing their world, but there is also a heightened sense of awareness of those less fortunate than themselves.
By Mike dos Santos 14 Oct 2015 08:12