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The digital trends driving the future of marketing

As we near the end of 2017, marketers are under increasing pressure to outperform their competitors. With growth and increased revenue taking centre stage as top priorities, generating demonstrable, bottom-line benefits for clients has never been more important. And with the break-neck pace of inbound marketing practices only speeding up, embracing evolving technologies will be central to the industry's continued growth in the coming years.

By Tom Manners 12 hours ago

Screengrabs from the ad.
#OrchidsandOnions: Don't take this ad with a pinch of salt...

When a household name brand gets back in a TV ad for the first time in 20 years, you've got to sit up and take notice...

By Brendan Seery 1 day ago

FCB Cape Town creates dramatic new #SafelyHome commercial
FCB Cape Town creates dramatic new #SafelyHome commercial

Safely Home, the Western Cape Government's Department of Transport & Public Works' road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films.

Issued by FCB Africa 17 Aug 2017

Publicis Machine creates Stones Pool Table BOT - a clever idea and brilliant business solution
Publicis Machine creates Stones Pool Table BOT - a clever idea and brilliant business solution

For too long, advertising agencies have been stuck in an advertising silo, working as a supplier on what can be a long, complicated, and costly chain. Briefs are handed over, ideas are exchanged, advertising campaigns are produced.

Issued by Publicis Machine 17 Aug 2017

The Citizen and Saturday Citizen outperform competitors in quarter two, 2017
The Citizen and Saturday Citizen outperform competitors in quarter two, 2017

The Citizen Monday to Friday newspaper increased its print circulation by 2% in quarter two (April - June) compared to quarter one (January - March) 2017, thereby outperforming all other daily newspapers in Gauteng. In fact, overall, daily newspapers declined by 4% from quarter one to quarter two.

Issued by The Citizen 16 Aug 2017

The shower is where Zandi has some of her best ideas.
#BehindtheSelfie with... Zandi Tisani

This #WomensMonth we go behind the selfie with Zandi Tisani, director at Arcade Content - the division of Egg Films that produces branded content beyond traditional TV ads.

By Leigh Andrews 16 Aug 2017

Africa's best documentaries are available to stream
Africa's best documentaries are available to stream

In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.

16 Aug 2017

Vuma grows reputation management business in Africa
Vuma grows reputation management business in Africa

In line with its strategy to grow its presence in Africa, Vuma Reputation Management, headquartered in Johannesburg, South Africa, has signed memorandums of understanding (MOU) with four leading African communications agencies, boosting its footprint across the continent.

15 Aug 2017

The state of digital media
The state of digital media

When writing about the state of digital media in South Africa, one needs to understand the climate of trust and how that which has traditionally been seen as news, has changed so dramatically.

By Genevieve Cutts, Issued by MANGO-OMC 15 Aug 2017

Facebook launches Developer Circles Harare
Facebook launches Developer Circles Harare

Facebook Africa is hosting a series of training events and workshops designed to help local entrepreneurs understand how to use digital platforms to grow their businesses.

13 Jul 2017

News for the boyz

Newsstands are crowded with successful magazines aimed at teenage girls, but there are few, if any, general interest magazines for teenage boys, and yet there are over 4.75 million young men in this demographic in South Africa. With this in mind, DevAd Publishing & Promotions is launching Boyz Only magazine, targeted at young men between the ages of 10 and 18.

28 Jul 2008

Sunday night Loeries winners
Sunday night Loeries winners

Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.

27 Jul 2008

FCB Cape Town and Klipdrift act sharp at Aardklop

Klipdrift and its advertising partner, FCB Cape Town, have won Aardklop's 'Doring' Award for the second year running. The 'Doring' is awarded to the best campaign creating excitement at the arts festival held in Potchefstroom at the end of September every year.

Issued by C-Cubed Communications 7 Nov 2004

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