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SA Youth Marketing Expo 2015 - Branded Youth
SA Youth Marketing Expo 2015

The SA Youth Marketing Expo will be held at the Sandton Convention Centre from 28 to 30 August 2015.

Issued by Branded Youth 24 Nov 2014 13:05

NF Branding launches Black Friday with 50% discount on selected products
NF Branding launches Black Friday with 50% discount on selected products

From 24-28 November 2014 South Africans will have the opportunity to secure selected NF Branding products at a 50% discount. NF Branding (Pty) Ltd, today the largest branding house in the southern hemisphere, offers a full range of indoor and outdoor branding products. Its clientele includes the largest brands on the African continent and became the local favourite within the market with its strategy to only sell what it produces within its own factories. Nothing is outsourced or imported.

By Aydonne Samuels, Issued by National Flag & Branding 24 Nov 2014 09:09

Dean Oelschig
The best brands solve the simplest problems

What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."

By Dean Oelschig 20 Nov 2014 15:10

Optimize agency keeps scoring - Optimize Enhancing Effectiveness
Optimize agency keeps scoring

Optimize agency, a football niched sports marketing agency, has just secured a three-year contract with BTCL, Botswana Telecommunications Company Limited, as their sports marketing agency and Foundation consultants.

Issued by Optimize Enhancing Effectiveness 19 Nov 2014 15:31

World Design Capital 2014 condemns vandalism of public art sculpture
World Design Capital 2014 condemns vandalism of public art sculpture

WDC 2014 has issued a statement on the defacing on the Perceptions Sculpture by Michael Elion on the Sea Point Promenade...

19 Nov 2014 05:54

Winning with social customer care this festive season - Why Satisfy
Winning with social customer care this festive season

Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. Whilst my thoughts are firmly set on winding down, retailers and e-tailers, of course, are heading in the opposite direction.

By Paul Roberts, Issued by Why Satisfy 17 Nov 2014 13:30

Webinar: Winning with social customer care this festive season - Why Satisfy
Webinar: Winning with social customer care this festive season

Learn how Tesco has made sure it stays ahead of the social customer care rush and how award-winning South African agency, Gorilla Creative Media, has put its clients in the pound seat this festive season.

Issued by Why Satisfy 17 Nov 2014 08:48

A lesson for Cell C - you could have turned a moan into a tribute
A lesson for Cell C - you could have turned a moan into a tribute

Suhana Gordhan:* Advertising wizard David Ogilvy said: "The consumer is not a moron. She's your wife." I love this quote because it humanises the consumer in a way that many brands don't. The consumer is not a biological virus to be studied in a fish bowl. Consumers are so human - flawed, unpredictable, forgiving and very powerful. The consumer is your wife, your girlfriend and your dad. Some days they will adore you and some days they won't.

14 Nov 2014 10:00

An integrated approach is the key to successful marketing
An integrated approach is the key to successful marketing

In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results from their marketing and advertising spending.

By Diane Charton 27 Oct 2014 15:11

Brooklyn Design Fair supports Pretoria SMEs
Brooklyn Design Fair supports Pretoria SMEs

The Brooklyn Design Fair, held on the first Friday of each month from 4-9pm, aims to create a sustainable pop-up event, enticing consumers to spend their leisure time enjoying the handpicked local food and design products on offer with live entertainment from local artists.

22 Oct 2014 13:46

African Design Magazine launches online
African Design Magazine launches online

African Design Magazine launches online today, 1 October 2014. It is compatible with smartphones and tablets and offers architects and designers a visual and interactive feast on the go.

1 Oct 2014 09:21

Françoise Henderson
Return on translation - a partnership equation

On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new languages essentially comes down to the issue of return on investment (ROI).

By Françoise Henderson 24 Jul 2014 13:48

How to sell out your book in two months flat
How to sell out your book in two months flat

In 2007, I had a book accepted for commercial publication. And it all went downhill from there. (video)

By Douglas Kruger 11 Jul 2014 07:05

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