As they exited the lift, the alarm and pitch in their voices made me think there was a medical emergency, or that a woman had gone into labour in the foyer of our hotel. "Our lives are over if we don't get this right. We're dead, dude," barks ad man one. "That's right," intercepts ad man two, "We're about to miss the print deadline." And so began my Loeries Creative Week at the Elangeni Hotel in Durban.
Sarah Gooding-Kobus 2 days ago
Massive congratulations to David, Tammy, Fred, Molefi and the whole Ogilvy team for bagging two Loeries for KFC's Shakin' Shakin'! Spitfire Films and director AK are seriously honoured and proud to have been involved in this exciting project. Two Gold Loeries were scooped under the category Digital & Interactive Communication: a Gold for Mobile Advertising and a Gold Craft for Illustration, Photography & Graphic Design.
The design-boosting power of collaboration, moving beyond fear of data to implementing insights that create better user experience and using digital disruption to your own business benefit were all hot topics on the first day of #BODCT.
Leigh Andrews 25 Aug 2016
Emma Carpenter 25 Aug 2016
Trends come and go. But with my more than ten years in PR I am sure of one trend that is here to stay - and that is video. We have all been watching video climb the popularity charts, as South Africans access cheaper data via wi-fi at home, mobile data bundles become accessible, broadband promises are slowly fulfilled and the millennial generation turn their backs on their TV sets.
Nicole Capper & Warren Coetzer 25 Aug 2016
In a mobile-led world, it would be natural to assume that digital innovation or technical prowess is enough to get ahead of the competition. However, as our platforms become more sophisticated, the key to mobile success becomes simpler. The primary source of competitive advantage in mobile is content.
Enver Groenewald 25 Aug 2016
The Direct Marketing Association of South Africa (DMASA) is on the hunt for those campaigns that excel in the interactive and direct marketing sector of southern Africa. It's time to showcase the diverse and exciting work that has been a part of the industry for the past 12 months.
Assegai Awards 24 Aug 2016
Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands. In our quest to thrust our brands into the digital era, we have found it to be more difficult than we initially anticipated.
Mike Saunders 23 Aug 2016
True to its tagline, 'The smart read for smart women', Fairlady announced the winners of its annual Fairlady Women of the Future Awards, in partnership with Santam, at an exclusive VIP luncheon at Summer Place in Hyde Park, Johannesburg this afternoon.
19 Aug 2016
Monday to Friday, nine to five, that is when business generally occurs and when most corporates take the opportunity to speak to their clients. But sport is very different.
Ant Pascoe 28 Jul 2016