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Kevin Lourens
In advertising, great work is not enough to succeed

There is an old advertising industry cliché that goes something like this - you win on creativity, you lose on relationships.

By Kevin Lourens, Issued by NATIVE VML 15 Sep 2014 11:37

Mortimer Harvey expands into Africa, Middle East, offering full go-to-market services - Mortimer Harvey
Mortimer Harvey expands into Africa, Middle East, offering full go-to-market services

Mortimer Harvey, a Johannesburg-based, full-service, integrated communications agency, has announced its expansion into Africa and the Middle East with the launch of Mortimer Harvey Africa Middle East and the opening of a regional office in Cairo, Egypt.

Issued by Mortimer Harvey 15 Sep 2014 09:43

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

What makes a site a great place to advertise? It's a simple question, with a simple answer. Firstly, there needs to be traffic - and the more the better. Secondly, you need to be assured that the right demographic is seeing your ad...traffic that is ready and able to buy what you are selling. It's like the wings of an airplane. If you have one, but not the other, your campaign won't get off the ground.

By Veruschka Khan 12 Sep 2014 14:00

The Standard Bank MMA Smarties Awards announces winners - Mobile Marketing Association
The Standard Bank MMA Smarties Awards announces winners

South Africa's mobile industry has announced its inaugural Smarties™ Awards winners, showcasing South African mobile and integrated success stories.

Issued by Mobile Marketing Association 11 Sep 2014 11:38

Vacancy: Host - Loeries 2014
Vacancy: Host - Loeries 2014

A deep sadness fills me as I write this Dear Jonathan to the advertising industry, announcing my withdrawal as host of the Loerie Awards 2014 in Cape Town. (video)

By Dylan Balkind 11 Sep 2014 06:24

Career moves - an employee's perspective - NATIVE VML
Career moves - an employee's perspective

Research tells us Millennials will have between 15 and 20 jobs during the course of their working lives. When faced with the option of moving what factors should one ideally take into account?

By Ernst Lass, Issued by NATIVE VML 10 Sep 2014 10:26

Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments.

Issued by Knowledge Resources 9 Sep 2014 10:24

James Hurford
While you're speaking, what's your body saying?

Like it or not people judge you by the way you look. Your facial expressions, the clothes you wear, how well groomed you are and your body language. And, they're even more important when you're presenting and all eyes of an audience are on you.

By James Hurford 8 Sep 2014 06:07

Mxit Brand Index: 31 August 2014
Mxit Brand Index: 31 August 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 31 August 2014.

8 Sep 2014 04:37

Adelaide Potgieter
The future of TV and advertising and why we should be excited

There's a great deal of excitement around digital being the future of TV and it sure has its place in a 360° advertising campaign but globally TV still counts for the largest slice of ad spend and agencies' business models are built around these production margins.

By Adelaide Potgieter 2 Sep 2014 06:58

Analysing creative ideas behind awarded print and outdoor ads
Analysing creative ideas behind awarded print and outdoor ads

The Gunn Report's 'Power of Print' study, which is an analysis based on the creative ideas behind the most awarded print and outdoor ads in the world in the last 15 years, has been released in London.

29 Aug 2014 13:53

Marketing a product that doesn't yet exist - Rendermatic Virtual Studios
Marketing a product that doesn't yet exist

Sounds like a challenge right? Well, it may in fact be a lot simpler than you think.

Issued by Rendermatic Virtual Studios 28 Aug 2014 12:32

DigitasLBi acquires African agency, Liquorice
DigitasLBi acquires African agency, Liquorice

African digital marketing agency, Liquorice, has been acquired by global marketing and technology agency Digitas LBi, part of Publicis Groupe.

26 Aug 2014 11:10

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