The quick penetration of mobile in Africa, skipping landline usage straight to the digital age, has dramatically transformed communication in the process. Over half of South Africa's internet traffic comes from mobile devices with 23 million smartphone users, equating to a population penetration of 47%.*
By Ran Neu-Ner 30 Nov 2015 12:13
Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated. In this article we will unpack the basic principles of programmatic media buying and how brands can leverage the power of this technology as well as how terms like 'Real Time Buying' fit into the mix.
By Graeme Stiles 25 Nov 2015 14:08
Transparency is a concept that brands should not take lightly.
By Matthew Edwards 24 Nov 2015 10:11
So many writers out there are quick to say that content writers aren't 'real' writers. That we have sold out and given up on our dreams of penning the next best-selling novel (something that people 'will actually read'). They say that anyone can do it. That the job requires very little creativity; and that one needs access to a lot of beer, wine and cigarettes in order to get through the mammoth workload that comes with it. While that last assumption is indeed true, I'm here to set the record straight about the rest.
Providing a fresh alternative to conventional shell scheme structures at exhibitions and events, Scan Display has recently introduced the Fabric Shell Scheme option. These shell scheme structures are not only easier to transport, but also offer a greener alternative.
Issued by Scan Display 24 Nov 2015 07:32
When it comes to content marketing, the most important element of a successful strategy is being able to balance what your company has to say and what your customers, and potential customers, want to hear.
Issued by Foreword 23 Nov 2015 09:31
Cape Town-based SWARM Loyalty, a specialist developer of mobile loyalty card and customer marketing applications, has secured the backing of an IT venture capital consortium as part of a rapid expansion drive in the local hospitality market.
Issued by Communikay 19 Nov 2015 11:09
The winners of the 2015 AfricaCom Awards have been announced. The awards took place on 18 November in Cape Town, and celebrated the ICT and technology industry in Africa.
19 Nov 2015 09:15
During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media.
By Beverley Klein 18 Nov 2015 09:34
Programmatic media buying is enjoying exponential growth in North America and Europe, but the concept is still relatively new in South Africa. We're seeing some confusion among brands about what programmatic buying is, and many brands don't know where to begin with introducing it to their digital marketing strategies (read this article for a primer).
By Andre Steenekamp 17 Nov 2015 13:28