According to a new report, released by the International News Media Association (Inma) and the Native Advertising Institute the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies.
7 Dec 2017
In an age of increasingly limited attention spans and massive overcrowding of digital communication, the need to communicate quickly, with relevant and targeted messaging, is more important than ever before. So now we have the six-second YouTube "Bumper" ad... and it's a pretty tricky thing to get right!
Brand Alive 5 Dec 2017
Red & Yellow repositions as SA's first Creative School of Business, to equip school-leavers and working professionals with the essential knowledge and skills for career success in the 21st century.
Red & Yellow 5 Dec 2017
Facebook on Monday, 4 December 2017, unveiled a version of its Messenger application for children, aimed at enabling kids under 12 to connect with others under parental supervision.
5 Dec 2017
In partnership with business intelligence provider Ornico, market research agency Columinate used its agile ad testing methodology AD360 to evaluate the big five banks' adspend in a given quarter during 2017, and discovered that two of them are spending millions of rands on campaigns that miss the mark.
Jessica Tennant 1 Dec 2017
Dale Hefer, award-winning marketer, author and spokesperson for the Integrated Marketing Communications Conference 2018
IMC Conference 29 Nov 2017
Newsstands are crowded with successful magazines aimed at teenage girls, but there are few, if any, general interest magazines for teenage boys, and yet there are over 4.75 million young men in this demographic in South Africa. With this in mind, DevAd Publishing & Promotions is launching Boyz Only magazine, targeted at young men between the ages of 10 and 18.
28 Jul 2008
The Loeries Awards have come a long way and have grown in leaps and bounds to become the annual industry event. At the still youthful age of 30, this year the Loeries aimed to make mom proud but, unfortunately, there were incidents that definitely must have disappointed her as much as they did the chairman of Draftfcb Nkwenkwe Nkomo.
Tshepiso Seopa 28 Jul 2008
TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for June 2008 (the study was conducted from 5 to 15 June).
Kantar TNS 28 Jul 2008
The Loeries weekend is officially over but it didn't go off without a few shenanigans here and there. While it may be very funny to name and shame the drunk and disorderly, we're not going to. We're rather going to post their pics up on Facebook and poke fun at them that way. We've also handed out a few awards of our own.
Sindy Peters 28 Jul 2008
Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.
27 Jul 2008