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Why Periscope is the future for brands
Why Periscope is the future for brands

In today's fast-paced society, millennials want quick, on-the-go content, and so emerges from the depths, Periscope, in all its live-streaming glory...

By Beverley Klein 29 May 2015 11:16

The customer service obstacle course
The customer service obstacle course

I don't know if it's the same for you, but have you ever noticed how some companies seem to go out of their way to place obstacles between their customers and great service? I sometimes imagine that there is a special director in charge of creating as much difficulty as possible for customers.

By Aki Kalliatakis 28 May 2015 13:12

IABC Africa introduces incoming chair - IABC Africa Region
IABC Africa introduces incoming chair

The Africa Region of the International Association of Business Communicators (IABC) is proud to announce its incoming regional chairperson for the 2015 to 2016 term. Carol Allers will succeed chairperson Daniel Munslow, currently servicing his 24-month term.

Issued by IABC Africa Region 27 May 2015 12:46

Rolf Akermann
The danger of being too focused

Constantly we are reminded to be, or stay, focused. But is this always right?...

By Rolf Akermann 27 May 2015 09:11

How to choose an advertising agency
How to choose an advertising agency

Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business...

By Chris Brewer 25 May 2015 12:00

Smartphones are converging on all LSMs
Smartphones are converging on all LSMs

Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise. Here's how to position your brand at the forefront of the trend and create effective platforms for engaging with mobile customers.

By Andre Steenekamp 25 May 2015 05:47

Asking the right questions of your data - NATIVE VML
Asking the right questions of your data

In digital marketing, it is evident that data is what sets companies apart, with many believing that big (data) is better. But data alone, no matter the size, is not enough to give that competitive advantage. In fact, it is not completely unreasonable to believe that with all the web analytics tools available, sooner or later you and your competition will be collecting very similar data. So, what will put you ahead of the pack will not be your data but what you do with it. Simply put, analytics data cannot provide any insights or advantage unless it is applied.

By Tshwaraganag Tshikedi, Issued by NATIVE VML 22 May 2015 10:31

Rolf Akermann
Marketers united!?

The briefing by SAARF last week was interesting, as it revealed how other western countries do industry research. But I left the meeting, yet again, with a heavy heart.

By Rolf Akermann 20 May 2015 13:24

Columinate takes two awards at annual SAMRA conference - Columinate
Columinate takes two awards at annual SAMRA conference

Columinate walked away with two awards at the recent Southern African Marketing Research (SAMRA) conference for Best First Time Speaker and a Silver for Best Overall Paper.

Issued by Columinate 20 May 2015 11:50

Bruce Good's OurHood unites neighbourhood communities
Bruce Good's OurHood unites neighbourhood communities

Collaborative consumption, increasing internet penetration and the rise of digital trust all point to the importance of the OurHood app...

By Leigh Andrews 19 May 2015 14:00

Branding - Where is the love?
Branding - Where is the love?

Nestled in the heart of Cusco, Peru, is a charming little region called San Blas, a picturesque neighbourhood of Inca origin, colonial houses and a variety of rich cultural activities and colourful cuisine. While wandering up and down the aisles I enjoyed knowing that this small market was part of everyday life for many of the locals. In fact, it was one of the locals who introduced me to the market in the first place. His name was Miky.

By Idelette Aucamp 14 May 2015 13:40

Inspire Trade Expo launched in Kramerville
Inspire Trade Expo launched in Kramerville

Inspire Trade Expo launched the event at a prestigious function held on 19 February 2015 in Kramerville.

Issued by Inspire Trade Expo 23 Feb 2015 13:35

Environmentally friendly purchases heat up in emerging markets
Environmentally friendly purchases heat up in emerging markets

NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.

21 Aug 2012 11:16

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