Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”, the Vodacom guy etc.
Murray Robertson 19 Jan 2017
With the onset of Black Friday last year, Techsys Digital were inspired to do something groundbreaking using facial recognition technology in order to drive excitement around The Foschini Group's Black Friday promotion and build their CRM database.
Techsys Digital 19 Jan 2017
One of the most noticeable trends in our industry around the world is that from November through to end January the next year, everyone becomes a trend expert! I find this highly unusual, given the violently turbulent times in which we find ourselves.
Sarah Dexter 18 Jan 2017
The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa.
Litha Communications has been appointed to manage the Schneider Electric South Africa's Google AdWords campaign for its Star product range in South Africa in 2017.
Litha Communications 17 Jan 2017
One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.
Nicole Shapiro 17 Jan 2017
Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight.
Diane Gantz 16 Jan 2017
Agility is fast becoming the buzzword for communicators, as the profession seeks to understand how changing business models are impacting communication and the way in which tactics are executed.
Daniel Munslow 13 Jan 2017
Monumental change has been in the air for some time, and it came of age in 2016 with events like Brexit, the on-going #FeesMustFall protests here in South Africa and the election of Donald Trump in the United States. Like it or not, we need to adjust to this 'new normal'.
Lebo Madiba 9 Jan 2017
A search engine optimisation (SEO) audit refers to the process of analysing the health of a website. The auditor uses a checklist to analyse the site and suggests ways of improving the performance of the website. Carrying out an SEO audit will therefore help identify fix and problems with your site, thus allowing you to stay updated and ahead of the competition.
Charles Mburugu 8 Nov 2016