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Optimize agency keeps scoring - Optimize Enhancing Effectiveness
Optimize agency keeps scoring

Optimize agency, a football niched sports marketing agency, has just secured a three-year contract with BTCL, Botswana Telecommunications Company Limited, as their sports marketing agency and Foundation consultants.

Issued by Optimize Enhancing Effectiveness 19 Nov 2014 15:31

Winning with social customer care this festive season - Why Satisfy
Winning with social customer care this festive season

Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. Whilst my thoughts are firmly set on winding down, retailers and e-tailers, of course, are heading in the opposite direction.

By Paul Roberts, Issued by Why Satisfy 17 Nov 2014 13:30

Webinar: Winning with social customer care this festive season - Why Satisfy
Webinar: Winning with social customer care this festive season

Learn how Tesco has made sure it stays ahead of the social customer care rush and how award-winning South African agency, Gorilla Creative Media, has put its clients in the pound seat this festive season.

Issued by Why Satisfy 17 Nov 2014 08:48

Four in a row for Brand inc - Brand inc
Four in a row for Brand inc

Sport specialist advertising agency, Brand inc Creative Group, has been shortlisted in the prestigious 2015 Sport Agency of the Year category. This is the fourth year in a row that the Discovery Sport Industry Awards has nominated the agency for the coveted award.

Issued by Brand inc 14 Nov 2014 10:55

A lesson for Cell C - you could have turned a moan into a tribute
A lesson for Cell C - you could have turned a moan into a tribute

Suhana Gordhan:* Advertising wizard David Ogilvy said: "The consumer is not a moron. She's your wife." I love this quote because it humanises the consumer in a way that many brands don't. The consumer is not a biological virus to be studied in a fish bowl. Consumers are so human - flawed, unpredictable, forgiving and very powerful. The consumer is your wife, your girlfriend and your dad. Some days they will adore you and some days they won't.

14 Nov 2014 10:00

Those Sea Point glasses: Social media missing the point?
Those Sea Point glasses: Social media missing the point?

Comments on the Sea Point #perceivingfreedom art installation have been flowing thick and fast... and faster now than before with tweets that the installation caught fire...

By Leigh Andrews 14 Nov 2014 08:19

Applications open for January 2015 intake of Digify candidates
Applications open for January 2015 intake of Digify candidates

Digify, the Google and IAB SA-backed three-month digital bootcamp run by youth agency Livity Africa, is calling talented 18-to-25-year-olds to apply for its January 2015 intake.

12 Nov 2014 15:30

Disgruntled Cell C customer's 'advertising' a sign of the times?
Disgruntled Cell C customer's 'advertising' a sign of the times?

It's not unusual to see the names of big brands plastered outside shopping malls, enticing customers to make use of their services. But what happens when the tables are turned and it's a customer using the space to badmouth the brand?

By Leigh Andrews 10 Nov 2014 08:12

Why hiring the right employees is the key to business success
Why hiring the right employees is the key to business success

It's an understated fact that employees are the foundation of every business. It's not easy to find people who are motivated and ambitious - especially in an entry-level position - so if you do, best hold on to them.

By James Timpson 29 Oct 2014 13:45

An integrated approach is the key to successful marketing
An integrated approach is the key to successful marketing

In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results from their marketing and advertising spending.

By Diane Charton 27 Oct 2014 15:11

Attracting employment through personal branding
Attracting employment through personal branding

You may have read a lot of articles online about how to stay relevant in the marketing industry, so this is my perspective, which I compiled for you based on personal observation and research.

By Mbongeleni Hlomuka 16 Sep 2014 13:41

Our little, big agency is on the roll with two big reasons to celebrate! - Wetpaint Advertising
Our little, big agency is on the roll with two big reasons to celebrate!

We are thrilled to unveil a brand new client, Price Waterhouse Coopers South Africa. We have already hit the ground doing what we do best: media planning, buying and creative conceptualisation with special focus on out-of-home, print and online. We are truly elated by this show of faith in our abilities!

Issued by Wetpaint Advertising 29 Aug 2014 10:08

How to sell out your book in two months flat
How to sell out your book in two months flat

In 2007, I had a book accepted for commercial publication. And it all went downhill from there. (video)

By Douglas Kruger 11 Jul 2014 07:05

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