As the 20th annual Design Indaba Conference gets underway at Cape Town's CTICC, Terry Levin unpacks some of the infinitely inspiring insights presented by the world's leading global thinkers, doers and change-makers.
By Terry Levin 27 Feb 2015 10:15
Last Thursday, 19 February, Public-Ideas had the pleasure of organising a think-tank session during the annual IAB Bookmark Awards. Our South African team, Antoine Paillusseau and Mahalia Failali, with Jon Attwell - Managing Partner at Sprout - presented key information on affiliate marketing through case studies of major South African websites: Superbalist and Clickncompare. They went through the different strategies and best practices to implement and follow when launching both a sales increase and a lead generation campaign.
Issued by Public-Ideas 26 Feb 2015 11:30
A social media professional must be clever, sharp, accurate and skilled at relationship-building. They are a copywriter, PR executive, brand ambassador, customer care agent, account manager, strategist, media planner - all in the space of an hour.
E-commerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6bn mark, increasing exponentially over the last decade from R688m in 2006. However e-commerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B e-commerce.
Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...
By Leigh Andrews 25 Feb 2015 08:00
The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media.
Educating CEOs and management is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error. And when it comes to social media, CEOs and management have no choice but to embrace it.
By Val Bourdos Nichas 18 Nov 2014 14:42
Tungsten produced a stunning event and conference for the Digital Planet internal staff at Kievits Kroon Country Estate, for their summit, including their conference, and internal talent show, alongside a night of festivities. Tungsten created their own staging and show, furthering Tungsten's ability to design and execute stunning well-managed, fun and exciting events. Digital Planet is one of South Africa's largest e-commerce companies.
Issued by Tungsten 15 Oct 2014 12:48
"A satisfied customer is the best business strategy of all." These words, by the acclaimed business author, speaker and former management professor, Dr. Michael LeBoeuf, mean that by ensuring that your customers are happy the first time they conduct business with you, you will make sure that they return to your company or use your service again; even referring their friends and relatives and thereby providing your business with invaluable amounts of advertising - for free.
By Louise Robinson 2 May 2014 13:53