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Mobile and the retail revolution - Millward Brown
Mobile and the retail revolution

Shopping. It used to be simple and straightforward for South African consumers. A shopping spree involved travelling to a store or mall, looking at products, making a decision and then making a purchase. Possibly some time was spent perusing sales material in local newspapers or magazines beforehand, and you might have asked for some input from friends and family about the item to be purchased - the basic process was well established. But the digital revolution has changed the way South Africans shop and a primary example of this is the impact of the mobile phone.

By Jarrod Payne, Issued by Millward Brown 31 Oct 2014 11:09

Oscar Pistorius: Monitoring brand value
Oscar Pistorius: Monitoring brand value

Your brand has value. You might not be sure how much or where it comes from, but it still has value. This value usually relates to the products, people, and reputation surrounding it. Brands can, however, be diluted and lose value when customers feel annoyed, cheated or disappointed - when the brand falls off its pedestal and is reduced to "just another ordinary" one.

31 Oct 2014 07:50

GraphicMail officially launches free email marketing e-courses - GraphicMail
GraphicMail officially launches free email marketing e-courses

GraphicMail has launched free email marketing courses to educate users on how to get the most out of their online marketing campaign.

Issued by GraphicMail 30 Oct 2014 11:54

VavavavoOomph! - Oomph! Africa
VavavavoOomph!

Brand activation and OOH media expert - Oomph! Africa - cracks record quarter-of-a-million attendance at Sanlam's Roadshow.

By Susan Mottram, Issued by Oomph! Africa 30 Oct 2014 10:46

Shoppers become part of sustainable product design - by simply throwing things away - NATIVE VML
Shoppers become part of sustainable product design - by simply throwing things away

If you happened to visit Cavendish Square Shopping Centre in Cape Town over the last few weeks, you may have noticed an array of colourful bin monsters throughout the mall.

Issued by NATIVE VML 30 Oct 2014 09:54

Pieter Scholtz
Sales made simple

No matter what your product or service is, you have to sell to stay in business, so you might as well make up your mind now to become a winner at the sales game.

By Pieter Scholtz 29 Oct 2014 14:00

Progress for ProNutro - Just Design upgrades another of SA's iconic brands - JustDesign
Progress for ProNutro - Just Design upgrades another of SA's iconic brands

Food choices and diet are a hot topic in an ever more health-conscious society. Ideas around nutrition may have changed somewhat since the sixties, when one of SA's leading cereal brands was developed, but it turns out that ProNutro was well ahead of its time.

Issued by JustDesign 29 Oct 2014 11:57

Robert Reddick
Recruitment advertising is not doing the job

Most employers are not getting the quality they deserve from their recruitment advertising these days.

By Robert Reddick 29 Oct 2014 06:22

Mindshare SA wins Gold and Silvers at the New Generation Awards 2014 - Mindshare South Africa
Mindshare SA wins Gold and Silvers at the New Generation Awards 2014

Now in its second year, the New Generation Social & Digital Media Awards that took place on 21 October 2014 saw a total of 67 awards handed out in 32 categories. These included the SMME/Corporate Awards, Online Media & Tools, Agency Awards and Special Awards.

Issued by Mindshare South Africa 27 Oct 2014 11:05

Mzansi Bizz is a free guide to starting SMME business
Mzansi Bizz is a free guide to starting SMME business

Eruditio, itself an entrepreneurial business, has recently developed a free mobile app called Mzansi Bizz that offers aspirant entrepreneurs a step-by-step guide to starting their own business. The first of its kind, the app is available in English, Sotho, Afrikaans and Zulu.

26 Oct 2014 10:14

20 powerful secrets of persuasion
20 powerful secrets of persuasion

Your ability to persuade and influence people - to get them to understand, accept and act upon your ideas - is crucial to your success. People who speak persuasively have greater personal power, get more things done and achieve their goals faster.

By James Hurford 24 Oct 2014 08:47

The tablet computer that understands isiZulu
The tablet computer that understands isiZulu

South Africans can now use a tablet computer that understands Zulu. The Smart Tab 3G, which sells for R999 (on a prepaid deal) was designed as a low cost device for emerging markets.

22 Oct 2014 10:30

Capitec using SMS recruitment tool

Retail bank Capitec Bank's rapid expansion has led to an average of more than 60 000 official job applications per year, rendering it increasingly challenging for recruiters to adhere to strict recruitment turn-around-times.

21 Dec 2010 10:30

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