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Ad Talent Salary Survey 2015 - Ad Talent
Ad Talent Salary Survey 2015

Do you know where you stand?

Issued by Ad Talent 22 Jan 2015 09:41

Musings on the big idea in advertising - The Mouse that Roared
Musings on the big idea in advertising

"Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."-David Ogilvy.

By Kevin Kleynhans, Issued by The Mouse that Roared 21 Jan 2015 11:06

FusionDesign lights up RSA Market Agents - FusionDesign
FusionDesign lights up RSA Market Agents

Ready, steady, tomaGO! Little bright red tomatoes were the centre of the interactive marketing campaign FusionDesign recently developed for RSA Market Agents, a fresh produce marketer based at Cape Town Market in Epping.

Issued by FusionDesign 21 Jan 2015 10:43

Andrea Mitchell
DigiChat with Andrea: Content Marketing

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

By Andrea Mitchell 21 Jan 2015 05:10

A first in South Africa's sponsorship and experiential marketing industry - Openfield
A first in South Africa's sponsorship and experiential marketing industry

After months of planning and discussions, an exciting development has been revealed to the industry with four competing market-leading sponsorship and experiential agencies in South Africa merging to form a new entity, which will be known as the Openfield Group.

Issued by Openfield 20 Jan 2015 09:22

'Zelda: Don't tug on Superman's cape', and other social media lessons
'Zelda: Don't tug on Superman's cape', and other social media lessons

Zelda la Grange has done remarkably well in her career, but from writing a best-selling book about her job as Nelson Mandela's personal assistant, she must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...

By Walter Pike 20 Jan 2015 08:18

Bradley Maseko
[Trends 2015] SA youth lifestyle and culture

From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa.

By Bradley Maseko 19 Jan 2015 08:40

Vodacom takeover of Neotel vital to SA's competitiveness
Vodacom takeover of Neotel vital to SA's competitiveness

Public hearings by telecommunications regulator the Independent Communications Authority of SA are due to begin next Thursday to discuss Vodacom's acquisition of Neotel. I believe the takeover is vital to SA's competitiveness.

By Shameel Joosub 15 Jan 2015 07:22

Kudos to FCB for flying the SA flag abroad
Kudos to FCB for flying the SA flag abroad

FCB's often included in lists of top local agencies. Thanks to a report by CNN, one of its largest local initiatives is now being noticed overseas...

By Leigh Andrews 5 Jan 2015 13:00

Gustav Goosen
[Trends 2015] The big online advertising trends

"Video ad revenue will increase."

By Gustav Goosen 2 Jan 2015 11:37

Gil Sperling
[Trends 2015] Explosive disruption for marketing

"2015's trends can be manipulated to your advantage."

By Gil Sperling 1 Jan 2015 14:15

Telkom exits marketing comfort zone, enters entertainment sponsorship
Telkom exits marketing comfort zone, enters entertainment sponsorship

Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...

By Leigh Andrews 24 Nov 2014 14:15

Spotlight on digital advertising tricks at October Bright Day talk
Spotlight on digital advertising tricks at October Bright Day talk

The power of paying attention, letting others be your information lemmings and a mangled version of Homer's Odyssey all came into play at the October Bright Day talk on digital advertising...

By Leigh Andrews 30 Oct 2014 08:34

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