2013 and still chasing "Likes"

[Mark Schefermann] A sad reality is that in 2013 there are still brands wanting to set Facebook "Likes" as their main objective. The question is not how many "Likes" you have but rather what you do with them and whether they come from relevant "fans" - ultimately brand advocates. (video) 12 Jun 2013 07:03

Trying too hard?

[Katlego Ledimo] I am one of those people who would like to excel in everything (well not everything) but in most things. "It's because you are an Aries," they say. Unfortunately I do not believe them because I know other exceling 'heads' that are not part of my Zodiac sign. 13 Jun 2013 06:07

The Brand Union

There's no end to caring with HospiceWits and The Brand Union

[Issued by The Brand Union] HospiceWits is a NPO that provides world-class palliative care and support to the residents of greater Johannesburg and Soweto. They exist with the help of over 150 full-time staff including doctors, nurses, social workers, psychologists and spiritual counselors. One of the ways they collect funds is through their 11 stores around Johannesburg and Soweto. As much as they provide help to those in need, the HospiceWits brand also needed some love and attention in order to make them a more visible and recognisable organisation. 12 Jun 2013 11:08

Livewired Public Relations

Joburg Style magazine celebrates five years of fabulous

[Issued by Livewired Public Relations] Ballyhoo Media is proud to announce the fifth birthday of their successful quarterly leisure publication, Joburg Style magazine. The publication which was created in May 2008 is now celebrating its 21st anniversary edition, featuring successful songstress Lira, which will pay tribute to the magazine's incredible journey. 14 Jun 2013 09:34

The power of words

[James Hurford] In South Africa, there are over 4.7 million people who are completely illiterate as they've never had a day's school in their lives. A further 4.9 million are semiliterate to the point that the written word has no benefit to their quality of life. That means 9.6 million people are technically illiterate in South Africa - nearly 20% of the population. 11 Jun 2013 10:33

Big fish, small pond vs small fish, big pond

[Rolf Akermann] I am sure many in the industry will read this article and nod their heads in agreement. Many small agencies have been responsible for building huge brands in the South African market across all categories, only to see the business move to the large agencies. 14 Jun 2013 06:58

How do you know you are made for the industry?

[Katlego Ledimo] You are a young, go-getting, want-to-know-it-all marketing and communications employee, but you are not sure if this is it... The main reason being that you are young and you have a 'lot of years ahead of you' as your boss always reminds you. 9 Jun 2013 06:09

I have a bone to pick with advertising arrogance

[Dylan Balkind] I was too young to remember what advertising was like in South Africa in the dark ages (Apartheid). I can only assume the emerging markets were all but disregarded (why go against what was happening in other socio-economic areas of life?) and were considered a non-event when it came to buying power. 11 Jun 2013 07:49

24.com

Nuus24 closes

[Issued by 24.com] After a four-year process of publishing breaking news in Afrikaans, 24.com has decided to disband the Nuus24 channel. 12 Jun 2013 06:41

Design your office to attract the best talent

[Linda Trim] Modern workspaces need to be optimally planned in order to attract, retain and engage workers of today. 13 Jun 2013 06:47

The many problems with working on risk

[Chemory Gunko] I'm not sure if it's particular to the marketing industry or just a sign of our economic times, but lately there seems to be an enormous amount of people who have come to the conclusion that the solution to their business woes is to have their marketing done on risk. 14 Jun 2013 05:55

Bizcommunity.com

Create/update your MyBiz Profile on Bizcommunity and win!

[Issued by Bizcommunity.com] Create or update your MyBiz Profile on Bizcommunity.com before 30 June 2013 and stand a chance to WIN an awesome GoPro camera and accessories worth over R6000! 18 Jun 2013 12:09

MSCSPORTS

Annual SASFIN bank sports quiz raises more than R250,000 for charity

[Issued by MSCSPORTS] The star-studded list of participants included Absa Premiership coach Gavin Hunt, Bafana Bafana legends Neil Tovey and Mark Williams, Greame Smith, Paul Harris and former Springbok Gcobani Bobo. 19 Jun 2013 09:22