Janine Lazarus, the owner and founder of Janine Lazarus Media Consultancy, and one of the highest-rated speakers at the 2014 IABC Africa Conference, has been invited yet again to present at this year's conference which kicks off in Randburg from 29 - 31 July. But instead of a standard presentation, Janine will provide delegates with a rather novel opportunity to examine the role executives play in communicating in the media space, and how they need to be positioned in an era where people want more proactive engagement.
Issued by Janine Lazarus Media Consultancy 28 Jul 2015 14:57
Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand. Here, Niall Gately, currently overseeing Pernod Ricard South Africa's luxury portfolio drive, tells us how he does so...
By Leigh Andrews 28 Jul 2015 14:00
Hooray! A car ad for real people, real, South Africans... and entirely produced in this country. Well done to Chevrolet...
By Brendan Seery 28 Jul 2015 14:00
The digital universe is expanding and evolving. Are you? Digital methods open new windows to engage with customers, employees, stakeholders and partners across the web, social and mobile much more efficiently...
By Dries Badenhorst 28 Jul 2015 14:00
The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...
By Leigh Andrews 28 Jul 2015 06:00
When technology and advertising converge, the result is programmatic buying...
27 Jul 2015 14:00
You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.
By Louise Marsland 24 Jul 2015 10:46
80% of B2C marketers rate social media content marketing as the most effective.
By Louise Marsland 23 Jul 2015 08:21
Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck, CEO at Joe Public, about what it takes to win an APEX award - particularly that elusive Grand Prix - and his desire to see more involvement from the industry...
By Ann Nurock 22 Jul 2015 14:06
Increasingly companies are trying to tap into the Low-Income market, but finding it extremely challenging. Discover some of the secrets, tactics and innovation required to succeed at the BoP!
Issued by Knowledge Resources 22 Jul 2015 11:44