One great way to build your company's brand is to appear at conferences, events, and meetings. By developing an interesting topic, connecting with others in your industry, and promoting your participation in events, you can continue to build your platform and promote your business.
PARIS: Facebook launched its first ever startup support programme in Paris Tuesday, in a massive tech incubator funded by a French telecoms billionaire.
19 minutes ago
One of the most noticeable trends in our industry around the world is that from November through to end January the next year, everyone becomes a trend expert! I find this highly unusual, given the violently turbulent times in which we find ourselves.
Sarah Dexter 29 minutes ago
The first AAXO Organiser and Exhibitor Awards, ROAR in will be held on 26 January 2017 and entry submissions are still open until today, 18 January 2017. As a joint awards venture, the inaugural ROAR and EXSA-llence Awards are perfectly positioned for two much anticipated industry award ceremonies to take place under one banner.
1 hour ago
Professional Evaluation and Research (PEAR), a South African-based media monitoring, research, and analysis organisation, has created an innovative way of measuring the value of social media postings, similar to the advertising value equivalent (AVE) metric used by agencies across the world, but built on a unique methodology specifically geared for social media.
1 hour ago
Despite the tough year experienced in 2016, there are certain sectors that are ripe with opportunity for astute entrepreneurs to capitalise on in 2017.
2 hours ago
Recently, we lost out on a contract to a firm, apparently due to better pricing. When queried as to the winning firm's credentials, we were told that the successful party were former news show producers, and had described themselves on their website as “storytellers”.
Stuart Rothgiesser 3 hours ago
2017 should be the year of simplicity. Not to call myself old, but I grew up in an era where TV led the conversation, closely followed by radio. ATL agencies were rock stars with design and BTL communications a little rebelesque in their operations. Yep, it was a simple time.
Rudy Hassiem 3 hours ago
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 2 days ago
Here are our forecast trends for 2017, from IAS:
Johanna McDowell 12 Jan 2017