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Lessons from Lemonade for content marketers

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream.

By Tokiso Molefe 11 hours ago

Don't be a Christmas tree!
Don't be a Christmas tree!

Dear PUNKtuator.

By Sarah Heuer 11 hours ago

The One Club announces 2016 One To Watch winners
The One Club announces 2016 One To Watch winners

The One Club, producer of The One Show and Creative Week, has announced the winners for One To Watch, the premier global competition for creative professionals under the age of 30.

Issued by One Club 11 hours ago

It all begins with a pencil x logic and magic - Red & Yellow
It all begins with a pencil x logic and magic

"It all begins with a pencil" according to D&AD. But at Red & Yellow, it began with a little (okay, a lot) of logic and magic before even reaching the pencil stage.

Issued by Red & Yellow 12 hours ago

Finalists announced for Inclusive Design Challenge of NYF Torch Awards
Finalists announced for Inclusive Design Challenge of NYF Torch Awards

New York Festivals, which launched the Torch Awards in 2014 to champion young creative talent, has announced the finalists for the Inclusive Design Challenge, being held in New York on 18 May 2016. For the 2016 Torch Awards, New York Festivals collaborated with The Institute for Human Centered Design (IHCD).

12 hours ago

Jessica Alba, Michelle Obama win Webby Awards
Jessica Alba, Michelle Obama win Webby Awards

SAN FRANCISCO - Actress turned entrepreneur Jessica Alba and US First Lady Michelle Obama were among celebrities and technology titans honoured on Tuesday with Webby Awards for "excellence on the internet."

12 hours ago

Serve your customers better with smart addresses - AfriGIS
Serve your customers better with smart addresses

You can serve your customers better if you know where they are.

Issued by AfriGIS 13 hours ago

Catching a #viewfromtheroad with Barloworld Transport
Catching a #viewfromtheroad with Barloworld Transport

Barloworld Transport, while focused on moving the economy, is showcasing the beauty along South Africa's roads on Instagram through a novel collaboration with some of South Africa's top Instagram gurus.

13 hours ago

A selection of work from House of Brave
#CommerceMonth: Time for a Brave marketing tribe to emerge

House of Brave is making 2016 its most successful year so far, having won all the business it's pitched for. MD Andrew Shuttleworth lets us in on the secret to that success, which is largely based on how their clients interpret 'ROI', especially in a tricky economic climate.

By Leigh Andrews 13 hours ago

RB & Lions Health Innovation Hack to tackle air pollution
RB & Lions Health Innovation Hack to tackle air pollution

Lions Health, RB and Save the Children have joined forces to tackle air pollution with a unique innovation hack, from 18-19 June 2016, as part of the International Festival of Creativity in Cannes.

13 hours ago

Boris Dzhingarov
Five digital marketing tips for B2B companies

1. Know your online audience

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

123RF
Mobile is the closest brands can get to SA consumers

The title of my article is borrowed from a quote in the Mobile Rocks AMPS report for 2013. It is a strong statement that surfaces the pull and effectiveness of mobile as a marketing tool. Though it might sound like a cliché because of its over-usage, statistics unequivocally substantiate the bold claim that media rocks.

By Joseph Neusu 22 Apr 2016

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Tips for successful webinar marketing

Webinars are powerful marketing channels that can significantly boost the conversion rate of any business. Research has shown that many people make buying decisions after attending webinars.

By Charles Mburugu 22 Apr 2016