Bizcommunity.com

Portfolio Night Johannesburg: Bizcommunity launches a shooting star

[Issued by Bizcommunity.com] Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin ! 20 May 2013 14:13

Pondering Panda CEO slams research industry

In his opening speech at today's session of the South African Market Research Association's (SAMRA) conference, Butch Rice, co-founder and CEO of market research company Pondering Panda, criticised the local research industry. The conference is being held at the Thaba Ya Batswana, Klipriviersberg Nature Reserve in Johannesburg from 16-17 May 2013. 16 May 2013 13:50

Employees: Untapped brand ambassadors

[Mike Taberner] Great brands have many things in common: they have visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They, almost without exception, also have a focus on including their employees in their marketing efforts. 21 May 2013 05:17

The radio natives are restless

[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I think her story is edgy. I think it was brave of her to leave the ever-rising star of Google to take to the helm of the former rising star of Yahoo. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio). 21 May 2013 08:01

GetSmarter

UCT and GetSmarter launches first of its kind short course in graphic design

[Issued by GetSmarter] With the rise of content marketing and social media, marketing has become a lot more visual. As such, the ability to create captivating and enticing graphics, and to optimise graphic design within a business context, is now a competitive advantage for almost every business. To meet this need, employees who possess the skills to effectively manage outsourced design projects or complete basic design work on-demand are now favoured. 15 May 2013 13:11

MediaMind

Traffic Light: Conversion Tag strategies

[Michael Lamb, Issued by MediaMind] Third-party ad serving has many advantages that agencies can leverage. One of these is the ability to record a user's journey from ad impression through to purchase. This journey is called the path to conversion. In order for the agency to mark milestones on this path as well as the conclusion, it is important to place conversion tags on the advertiser's site. 17 May 2013 12:39

SHM magazine to launch in Q3

SA Sports & Health Monthly (SHM), a new generalist, multi-sports magazine title aimed at the sports crazy South African spectator and serious amateur, will be launching in the third quarter of this year, Chapel Lane Media has announced. 19 May 2013 19:59

Tips on preparing for a job interview

[Tasneem Mohamed] One third of employers will make a hiring decision in the first 90 seconds of a job interview. Research shows that a positive, upbeat attitude when you walk through the door accounts for 55% of the impact you make in an interview, while confident communication accounts for 38%. 21 May 2013 08:54

Value of segmentation models in marketing

[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?

Guptagag

[Rod Baker] NEWSWATCH: The Gupta family isn't going to talk to the media until the report on its guests landing at Waterkloof is finalised, reports Mail & Guardian, and BD Live reports the DA is urging Zuma not to sign the secrecy bill. The ConCourt has reserved judgment on media's access to the Krejcir hearing, reports Mail & Guardian, and IOL reports that a Sun reporter has been charged in the UK hacking probe. 15 May 2013 07:29

Trends in branded broadcast content

[Sara Butchart] Oh how I love my PVR! After years of being in the advertising and communications business, my husband and I delight in zapping the rubbish ads and moving on to what we really want to watch - the programme! It's a global trend which is resulting in more and more interest being placed on AFP's (Advertiser Funded Programmes) with some really interesting results. 18 May 2013 08:04

Tag 8 Media

The power is in your hands

[Issued by Tag 8 Media] 20 May 2013 09:08

DIY marketing dos and don'ts

[Chemory Gunko] Let's face it, with the economy's lacklustre performance over the past few years - and the subsequent budgetary constraints that have followed - we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for. 21 May 2013 07:18