The world's first LOUIS XIII boutique launched in Beijing on 20 September 2016. The boutique is housed at the seven-storey Beijing SKP luxury mall.
3 hours ago
South African businesses wishing to partake in the 4th Annual Premier Business Awards have until 7 October to enter. Business enterprises are invited to submit entries in a range of categories, including technology, manufacturing and women in business.
5 hours ago
As we near the end of 2016, the recent data explosion means you now know more about your consumers' preferences than ever before. Tyler Greer, Exponential's head of strategy for the APAC region and South Africa, explains how to cut through the clutter of big data and use it to improve your business functioning...
Leigh Andrews 7 hours ago
Leo Burnett has created a campaign for Co-op which celebrates food and demonstrates that the ingredients in Co-op products are carefully and ethically sourced. The campaign is called "Food The Co-op Way" and spans TV, VOD, outdoor, and press.
7 hours ago
80% of the participant organisations in an extensive Bain survey believed they were delivering a "superior experience" to their customers. But when Bain asked customers of about their perceptions, only 8% of those companies were really delivering it.
Vicki Erskine 9 hours ago
If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it.
Bandile Ndzishe 2 days ago
The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?
Bonnie Ramaila 26 Sep 2016
At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.
According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.
23 Sep 2016
Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.
Deirdre Elphick-Moore 23 Sep 2016