Which brand in South Africa holds the enviable position as having the best Facebook page in the country? This is a critical question all social media planners and managers should ask themselves when planning their strategies. HaveYouHeard's joint managing director, Jason Stewart, takes you through his thinking when he's asked the same question by a client...
By Jason Stewart 22 Dec 2014 14:30
Fuze tea recently launched the #TrySomethingNew challenge across social media, and invited consumers to make this philosophy their New Year's resolution.
22 Dec 2014 14:28
When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes of fame is now a five-second Vine or when a brand's reputation goes from hero to zero in one day, agility and spontaneity is key.
You might have noticed 'Standard Bank' storylines woven into Isidingo, Muvhango and Isibaya this year. This wasn't just a happy coincidence but rather a well-thought out strategy, which also saw the launch of a new Standard Bank-specific radio soapie called Iketsetse-Zenzele or Do It Yourself, broadcast on SABC and community radio in 10 languages...
By Leigh Andrews 22 Dec 2014 08:58
SABC must reject Tshabalala's R1m claim for legal fees says DA's Davis...
22 Dec 2014 08:05
Listeners of the afternoon drive show on 90.4FM bade a fond farewell to Cato Bekker on 19 December's show.
21 Dec 2014 06:00
With 2015 looming, consumers are sharper, harder to impress and less easily influenced than ever before. It's the digital age and 'the man on the street' is looking into a screen. If you run a business and you aren't embracing the public on social media, your audience is sure to be entertained by brands more slick and streetwise than your own.
By Daniel Schmidt 18 Dec 2014 11:39
Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google's Word Lens let you hold your smartphone up to a sign or menu and get a real-time translation. So when you are at a business lunch in China, you can figure out what the menu is about so the meeting can stay about business and not the fact that you can't tell the pork from the turtle on the menu.
By Ian Henderson 17 Dec 2014 07:24