WASHINGTON DC, US: The Business-to-Business (B2B) market is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. This blog post will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.
By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21
The SA National Editors' Forum (Sanef) notes that the Film and Publications Board (FPB), which carries the statutory responsibility to protect children and other categories of vulnerable media consumers from harmful content, has produced a draft code on regulating digital content for discussion and comments by the public.
28 Mar 2015 09:17
Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device. We've tried and tested the best productivity apps available and found the five most simple, useful and efficient.
By Nafisa Akabor 27 Mar 2015 14:31
The finalists for the 2015 Discovery Health Journalism Awards have been announced, following the review by the independent judging panel, which included Convenor of the panel, Professor Tawana Kupe, Dr Bavesh Kan, Siki Mgabadeli, Nicola Christofides and Anna-Maria Lombard.
27 Mar 2015 08:58
NEWSWATCH: The BBC has fired Jeremy Clarkson from top-rated petrol-head show, Top Gear, reports The Daily Beast ...
26 Mar 2015 06:52
It's official; the finalists for the 2015 MTN Radio Awards have been selected. It took the adjudication panel approximately 2,500 hours of listening to submissions to complete the process of adjudicating and scoring all the entries, to determine the best of the best in South African radio.
25 Mar 2015 08:36
First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...
By Mogorosi Mashilo 25 Mar 2015 05:27
NEWSWATCH: DJ Sbu is in hot water for a fake Forbes magazine cover that promotes the man himself and his energy drink, reports ZAlebs...
24 Mar 2015 06:58
It's not often that an e-tailer wins big at the Bookmark Awards, traditionally seen as the domain of digital publishers. But after a year of phenomenal growth, Spree.co.za did just that. The following year, it repeated the results. Karen Dempers, Head of Customer Interaction at Spree.co.za, tells us how.
By Leigh Andrews 23 Mar 2015 14:00
Toyota has a rock-solid reputation for reliability and quality and, because of this and because the brand's marketing in this country has a unique, local flavour, it is successful in the sales charts...
By Brendan Seery 23 Mar 2015 11:09