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Context is king in the next wave of digital marketing
Context is king in the next wave of digital marketing

I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers, who don't spend much time surfing the Web or leave a trail of digital data behind them wherever they go.

By Richard Mullins 23 Jan 2015 11:03

Andrew Kramer
[Trends 2015] Mobile advertising is 2015's 'media giant'

"I'm under no illusion that 2015 will be any easier."

By Andrew Kramer 23 Jan 2015 08:10

Have we left the media freedom debate too late?
Have we left the media freedom debate too late?

If you thought the murder of French media workers had little impact on the South African media landscape, Right2Know suggests you think again - prepare to take action with your pens and laptops...

By Leigh Andrews 22 Jan 2015 14:00

What the consumer credit stats really say about consumer spending
What the consumer credit stats really say about consumer spending

Rather than let the true findings of TransUnion's Consumer Credit index (CCi) fly over your head, we delved into the details...

By Leigh Andrews 22 Jan 2015 12:59

Ad Talent Salary Survey 2015 - Ad Talent
Ad Talent Salary Survey 2015

Do you know where you stand?

Issued by Ad Talent 22 Jan 2015 09:41

Muthambi vs Davis... Shock, horror, race
Muthambi vs Davis... Shock, horror, race

Minister Faith Muthambi has responded to an article on 19 January in Politicsweb by Gavin Davis, DA Shadow Minister of Communications...

22 Jan 2015 07:16

Musings on the big idea in advertising - The Mouse that Roared
Musings on the big idea in advertising

"Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."-David Ogilvy.

By Kevin Kleynhans, Issued by The Mouse that Roared 21 Jan 2015 11:06

[Trends 2015] This is the content era
[Trends 2015] This is the content era

"Stories need to feel real, fresh, consumers are demanding more honesty from brands." - Neo Mashigo co-ECD, O&M JHB.

By Neo Mashigo 21 Jan 2015 09:00

Sarah Britten
[Trends 2015] Shopper marketing

"The solution for integrating the digital and physical worlds lies in finding a real shopper need and answering it."

By Sarah Britten 21 Jan 2015 08:30

Brett Horn
Five ways pitching out creative briefs will kill your brand

Over the past few years, we have witnessed an ever-growing trend, in which large FMCG brands attempt to generate savings through aggressive procurement policies. In the marketing industry, this means 'pitching out' design projects to as many agencies as possible.

By Brett Horn 20 Jan 2015 12:19

[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

"The biggest thing we get asked (by clients) is, 'where are the black creatives?'" - Abey Mokgwatsane, CEO, O&M SA.

By Abey Mokgwatsane 20 Jan 2015 08:20

'Zelda: Don't tug on Superman's cape', and other social media lessons
'Zelda: Don't tug on Superman's cape', and other social media lessons

Zelda la Grange has done remarkably well in her career, but from writing a best-selling book about her job as Nelson Mandela's personal assistant, she must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...

By Walter Pike 20 Jan 2015 08:18

Gordon Barker
Winning the SEO logic

I have a story to do with search engine optimisation and have been doing it since 1997, which is before Google even existed. The story I am going to tell here is about my recent website and how I managed to get to the top of Google in one month. It still shows up today listed as number two on Page 1 of Google.

By Gordon Barker 19 Jan 2015 15:00