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The rural problem
The rural problem

At 1,2 million sq. km, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

By Erik du Plessis and Neil Higgs 29 Jul 2015 06:00

[CEM Africa Summit] Social customer engagement as a social business enabler
[CEM Africa Summit] Social customer engagement as a social business enabler

If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

By Leigh Andrews 29 Jul 2015 06:00



In the Hot Seat - Janine Lazarus Media Consultancy
In the Hot Seat

Janine Lazarus, the owner and founder of Janine Lazarus Media Consultancy, and one of the highest-rated speakers at the 2014 IABC Africa Conference, has been invited yet again to present at this year's conference which kicks off in Randburg from 29 - 31 July. But instead of a standard presentation, Janine will provide delegates with a rather novel opportunity to examine the role executives play in communicating in the media space, and how they need to be positioned in an era where people want more proactive engagement.

Issued by Janine Lazarus Media Consultancy 28 Jul 2015 14:57

Bartering as a way to increase your business
Bartering as a way to increase your business

Smart business managers always think about bartering and it is a shame to notice that many still do not understand why this is something that has to be considered...

By Boris Dzhingarov 28 Jul 2015 14:01

Getting a feel for the luxury market in Africa
Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand. Here, Niall Gately, currently overseeing Pernod Ricard South Africa's luxury portfolio drive, tells us how he does so...

By Leigh Andrews 28 Jul 2015 14:00

[Orchids & Onions] Made in SA Chev ad drives point home
[Orchids & Onions] Made in SA Chev ad drives point home

Hooray! A car ad for real people, real, South Africans... and entirely produced in this country. Well done to Chevrolet...

By Brendan Seery 28 Jul 2015 14:00

Learn how to positively influence your digital brand reputation
Learn how to positively influence your digital brand reputation

The digital universe is expanding and evolving. Are you? Digital methods open new windows to engage with customers, employees, stakeholders and partners across the web, social and mobile much more efficiently...

By Dries Badenhorst 28 Jul 2015 14:00

[CEM Africa Summit] Employee satisfaction = customer satisfaction
[CEM Africa Summit] Employee satisfaction = customer satisfaction

The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

By Leigh Andrews 28 Jul 2015 06:00

Programmatic buying comes to South Africa
Programmatic buying comes to South Africa

When technology and advertising converge, the result is programmatic buying...

27 Jul 2015 14:00

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.

By Louise Marsland 24 Jul 2015 10:46

[Content Marketing] Content marketing spend increases globally
[Content Marketing] Content marketing spend increases globally

80% of B2C marketers rate social media content marketing as the most effective.

By Louise Marsland 23 Jul 2015 08:21

Future APEX award predictions: More agencies, more recognition
Future APEX award predictions: More agencies, more recognition

Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck, CEO at Joe Public, about what it takes to win an APEX award - particularly that elusive Grand Prix - and his desire to see more involvement from the industry...

By Ann Nurock 22 Jul 2015 14:06

How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid - Knowledge Resources
How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid

Increasingly companies are trying to tap into the Low-Income market, but finding it extremely challenging. Discover some of the secrets, tactics and innovation required to succeed at the BoP!

Issued by Knowledge Resources 22 Jul 2015 11:44