©Aleksey Boldin via 123RF
SEO and video marketing take user intent up a level

Yep, it's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend that is set to shake the very ground on which written content depends.

By Dee Stephens 26 Nov 2015 08:24

© StylePhotographs – 123RF.com
Getting internships right

The definition of an internship is quite clear amongst many sources that can be quickly googled.

By Claire Jackson-Bernardo 26 Nov 2015 08:00

[NewsMaker] Justin Bonello
[NewsMaker] Justin Bonello

Justin Bonello, Cooked in Africa Films creative director and partner, is celebrating, along with executive producer and managing partner, Peter Gird, the success of the company's Ultimate Braai Master series becoming the first home-grown television series to be produced internationally. The format rights have been picked up by global format rights giant, All3Media, which has secured options for replication of the Ultimate Braai Master franchise in America, Canada, Australia, Sweden, New Zealand, Poland and Brazil. And 10 years after the first 'Cooked' pilot was shot, Bonello will also host a reunion, along with his original group of friends, on the island of Reunion, shooting a 10-part series entitled, 'Cooked: The Reunion', over a two month road trip.

By Louise Marsland 26 Nov 2015 07:23

An introduction to e-commerce integrations for social media
An introduction to e-commerce integrations for social media

Your friendly neighborhood social media giants seemed to have cracked the code when it comes to advertising. But they've had more misses than hits so far in their efforts to take a slice of our e-commerce shopping dollars - from the Facebook Gifts experiment (discontinued in 2013) to Twitter's flagging #AmazonCart.

By Matt Zajechowsk 26 Nov 2015 07:00

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How markets grew

Markets grow by more people buying products, or people become heavier users, or both. Markets decline for the opposite reasons.

By Erik du Plessis and Neil Higgs 26 Nov 2015 06:00

Programmatic buying unpacked
Programmatic buying unpacked

Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated. In this article we will unpack the basic principles of programmatic media buying and how brands can leverage the power of this technology as well as how terms like 'Real Time Buying' fit into the mix.

By Graeme Stiles 25 Nov 2015 14:08

Lucy’s ‘creating my empire’ face is so good, it's worth seeing twice.
[Behind the Selfie] with... Lucy Worsley

This week, we find out what's really going on behind the selfie with technophile Lucy Worsley, founder and CEO of Empire Experiential Marketing.

By Leigh Andrews 25 Nov 2015 14:00

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Twitter share counts a big fat zero?

With Twitter dropping the ability to get share counts for articles, online publishers are concerned as it looks like their articles have experienced a drop in social share popularity.

25 Nov 2015 13:00

Cassandra Wilson and Sheila E. to join all-star line-up at the 17th Cape Town International Jazz Festival - espAfrika
Cassandra Wilson and Sheila E. to join all-star line-up at the 17th Cape Town International Jazz Festival

espAfrika, organiser of the annual Cape Town International Jazz Festival (CTIJF), has shared more of the glittering names that will join the all-star line-up at next year's festival happening on 1 and 2 April 2016.

Issued by espAfrika 25 Nov 2015 12:15

Masekwameng at last year's Awards
Exclusive insights from 2015's Annual AdFocus Award judges

Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.

By Leigh Andrews 23 Nov 2015 14:00

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Media score cards - so wrong

Last week I discussed media planning bias and it appears to have hit a few raw nerves, judging from the emails and phone calls I received.

By Chris Brewer 23 Nov 2015 12:00

iCAPTCHA - A new way of learning - NATIVE VML
iCAPTCHA - A new way of learning

In a multi-faceted country such as South Africa, language is still a major barrier for deeper integration. Whilst our 11 official languages make us beautifully diverse, the majority of South Africans are still unable to speak more than one or two.

Issued by NATIVE VML 20 Nov 2015 09:18

FCB restructures to FCB Africa
FCB restructures to FCB Africa

FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa and its affiliates on the continent would be rebranded to include FCB in their names.

By Danette Breitenbach 20 Nov 2015 08:08