How Pokémon Go could benefit your business
How Pokémon Go could benefit your business

You've heard of B2B and B2C, but are you ready for O2O? The new online-to-offline trend is lighting up markets across the globe, particularly with the growing Pokémon Go phenomenon.

By Leigh Andrews 40 minutes ago

Wimpy promises SA's meat lovers a thrill
Wimpy promises SA's meat lovers a thrill

A new campaign from FCB Joburg, Team Best and Hungry Films for Famous Brands' casual dining destination chain, Wimpy, is promising South Africa's meat lovers a 'thrill' the next time they opt for a grill in one of its restaurants.

Issued by FCB Africa 1 hour ago

Activating on African soil: the time is now
Activating on African soil: the time is now

Stephan Botha of ProActive™ outlines the reasons why FMCG brands wanting to expand business in Africa can benefit hugely from activations.

By Stephan Botha, Issued by Provantage Media Group 1 hour ago

Digicape acquires and rebrands Stellenbosch-based Buro Stores
Digicape acquires and rebrands Stellenbosch-based Buro Stores

Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal effective, 1 August 2016, will see the retail store rebranded to Digicape Stellenbosch and Digicape will take over the operational running of the company.

Issued by Digicape 1 hour ago

Boris Dzhingarov
How to break the rules of personal branding and look good doing it

Sometimes, breaking the rules can do you more good than following them. In the online marketing world, there's always a short list of best practices, for almost any strategy you can imagine, that summarises and instructs you on what to do with a given brand in a given scenario. For example, there's a "right" way to build an SEO campaign, and a "right" way to design a website.

By Boris Dzhingarov, Issued by Monetary Library 2 hours ago

Winning with consumers: SA brands applying design thinking
Winning with consumers: SA brands applying design thinking

As I walked through the glass doors, wet behind the ears, ready to learn everything there was about brand building and execution, I was ready to take on the world. How do these guys do it? That was the question I wanted answered.

By Bongani Chinkanda 2 hours ago

#Loeries2016: Print & Outdoor Judging Panel announced!
#Loeries2016: Print & Outdoor Judging Panel announced!

The judging panel for the 2016 Loeries' Print & Outdoor category has been announced, with Jimmy Smith, chairman, CEO and CCO at Amusement Park Entertainment as Jury President, with Clement Omemu of Lagos serving as regional judge and the rest of the judging panel comprising 10 local judges

2 hours ago

Funny Or Die is live in South Africa in September
Funny Or Die is live in South Africa in September

The internationally acclaimed comedy brand, Funny or Die, is coming to South Africa on 27 and 29 September 2016 to run workshops in Johannesburg and Cape Town, respectively, with bloggers/ Instagrammers/ filmmakers, etc., on how to create compelling content and methods of global distribution.

3 hours ago

New campaign for UK's Natural History Museum
New campaign for UK's Natural History Museum

krow, partner agency with London's Natural History Museum for the past eight years, has created a striking new outdoor, press and digital marketing campaign for its new summer exhibition, Colour and Vision.

4 hours ago

First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

1 day ago

Boris Dzhingarov
The main SEO mistakes that business owners have to stop making

One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns. This only makes the entire process much more complicated since it is something else that the owners need to learn. Since we see so many different companies struggling, let us mention some of the main mistakes that have to stop right now. It is understandable that the company cannot afford the use of professional SEO services but this does not mean that low quality work is justified.

By Boris Dzhingarov, Issued by Monetary Library 22 Jul 2016

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 22 Jul 2016

RIP Gordon Patterson
RIP Gordon Patterson

Ad industry doyen Gordon Patterson has passed away.

22 Jul 2016