In the first episode of With or Without Sugar for 2017, four leading professionals in brand strategy, design and communication collect at a trendy gin bar in Johannesburg to talk about the upcoming trends that all brand professionals should be considering for the coming year - and beyond.
Brand Alive 49 minutes ago
It's not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play.
Exponential 1 hour ago
Intercontinental Hotels Group's (IHG) 2017 Trends Report - The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I', launched at the World Economic Forum (WEF) in Davos, Switzerland, highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs.
1 hour ago
Bonitas Medical Fund, a major sponsor of the Comrades Marathon for the past decade, recently announced that it has renewed its contract for an additional four years. The brand's stance on the Comrades Marathon is simple: "As a proudly South African company that promotes accessible quality healthcare we feel this ultra-marathon is an ideal fit for us to talk about making good wellness choices every day and celebrate ordinary people doing extraordinary things."
Bonitas 1 hour ago
Based on its in-depth analysis of the 2016 Warc Prize for Asian Strategy, Warc has released a report on effective Asian marketing trends for 2017.
1 hour ago
Join us for a fascinating glimpse into the world of Neuromarketing and see how these insights can help you uncover the hidden triggers of consumer purchasing behaviour.
Knowledge Resources 1 hour ago
LONDON: Shares in UK publisher Pearson plunged up to 28 percent on Wednesday after it issued a profit warning and said it would sell holdings in Penguin Random House, a joint venture with German media company Bertelsmann.
2 hours ago
In industry, and as industry professionals will confirm, team leaders take in fresh graduates and expect them to ‘run with it'! The more independent and pro-active they are, the better the chances to stay on, and even better, excel. The ability to ‘run with it', secures a more fluid integration into the fast pace and demanding creative brand communication industry.
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 3 days ago
Here are our forecast trends for 2017, from IAS:
Johanna McDowell 12 Jan 2017