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Nou gaan ons lees... en kook!
Nou gaan ons lees... en kook!

'Fresh Living', Pick n Pay's customer magazine has now been launched by John Brown publications as 'Kook en Kuier', as a direct translation. Justine Drake assumes the reins as editor of both titles and Riekie Cloete, current deputy editor of Fresh Living, taking up the position of senior text editor, to ensure the same quality and continuity.

20 Nov 2014 16:03

Dean Oelschig
The best brands solve the simplest problems

What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."

By Dean Oelschig 20 Nov 2014 15:10

Judges announced for the 2015 IAB Bookmarks
Judges announced for the 2015 IAB Bookmarks

The judging panel has been announced for the upcoming IAB Bookmarks. The annual awards continue to entrench digital as a recognised medium with a panel of industry experts in online publishing, marketing and building categories.

20 Nov 2014 15:09

Vodacom and Zappar bring the iPhone 6 to life with Augmented Reality
Vodacom and Zappar bring the iPhone 6 to life with Augmented Reality

"Just on two million South African consumers now have Augmented Reality on their smart- phones through the MyVodacom app..."

Issued by Integrat 20 Nov 2014 10:04

Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimising the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no fewer than 7 sources before coming to a decision.

By Jeff Osborne 20 Nov 2014 06:45

Are we settling for mediocre customer service? - Ipsos
Are we settling for mediocre customer service?

The voice of the consumer has come to the fore in the last week with the dramatic events surrounding the banner that was erected by a disgruntled Cell C customer. The banner proclaimed Cell C to be "The most useless service provider in SA - Cell C Sandton City" and has brought the issue of customer experience under scrutiny.

Issued by Ipsos 19 Nov 2014 15:12

Service: two wrong feet and ugly shoes
Service: two wrong feet and ugly shoes

What a swirl of service-siren crazy we've been treated to. Not the mad kind, the good kind - and finally! Because service is bollocks in South Africa and peeps be getting tired of having to lick their own. Cell C got called out on a massive billboard, another was hitched to the back of a car telling on FNB, there was the tweet-storm around a frog found in a Woolies salad, our home-grown trends analyst set out to anti-trend Fly SAA via his Instagram feed for being delayed, and yours truly let MTN know that the MacBook is mightier than the sword[1].

By Dylan Balkind 19 Nov 2014 08:39

Andre Steenekamp
Content trickery alienates audiences rather than engaging their attention

Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader, if they want it to strengthen rather than damage their brands.

By Andre Steenekamp 18 Nov 2014 14:25

Tauriq Moosa
Corporate sponsorships and your business

Brands and logos of companies are everywhere at entertainment events, and even feature at events that have the capacity to change the course of history...

By Tauriq Moosa 18 Nov 2014 08:15

Pro-African, pro-travel #BeEbolaSmart campaign launched
Pro-African, pro-travel #BeEbolaSmart campaign launched

Luxury inbound travel operator Safari365, in partnership with Cape Town Twitter celebrity James Costello (@jamescapetown), has launched a pro-African, pro-travel social media campaign titled #BeEbolaSmart, in an aim to elevate fears and sensationalism regarding the current Ebola outbreak.

17 Nov 2014 07:32

Chris Moerdyk
It's time for a war on the digital chokers

I received an email from a colleague this week asking me to sign a petition against local cellular networks taking 50% profit from revenue generated by SMS text messaging in aid of charity...

By Chris Moerdyk 15 Nov 2014 08:29

A lesson for Cell C - you could have turned a moan into a tribute
A lesson for Cell C - you could have turned a moan into a tribute

Suhana Gordhan:* Advertising wizard David Ogilvy said: "The consumer is not a moron. She's your wife." I love this quote because it humanises the consumer in a way that many brands don't. The consumer is not a biological virus to be studied in a fish bowl. Consumers are so human - flawed, unpredictable, forgiving and very powerful. The consumer is your wife, your girlfriend and your dad. Some days they will adore you and some days they won't.

14 Nov 2014 10:00

Those Sea Point glasses: Social media missing the point?
Those Sea Point glasses: Social media missing the point?

Comments on the Sea Point #perceivingfreedom art installation have been flowing thick and fast... and faster now than before with tweets that the installation caught fire...

By Leigh Andrews 14 Nov 2014 08:19