The Financial Mail AdFocus Awards have announced the finalists for the event taking place on Wednesday 23 November at RoomFive in Rivonia.
12 hours ago
When the trailer for Pokémon Go released last year, it felt like the world had come to a standstill. The news that the coolest, most addictive game from the Generation Y's and Millennials' childhoods would soon be entering the real world was enough to send everybody into a frenzy on social media.
Marthinus Van Rhyn 13 hours ago
Take one part online fashion and beauty content. Add in programmatic advertising and networking opportunities. Mix well. What do you get? Hybrid digital agency and media house Amorphous Stride's latest offering, the FashionBeauty.Network. CEO Grant Shippey tells us more.
Leigh Andrews 14 hours ago
The seventh installment of "Online Tuesday", themed 'It's an Augmented World', will take place in Cape Town and Johannesburg next month. The event is presented by DQ&A Media Group and series partners, Initiate International and Zomato.
15 hours ago
Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined, focus on the mechanics of bringing the brand to 'life' and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: why would the audience pay attention to the campaign? Why should they engage? What factors should be considered?
During September communities internationally mark Childhood Cancer Awareness month, showing solidarity and support for families who have patients diagnosed with paediatric oncology.
Universal Church of the Kingdom of God 16 hours ago
If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it.
Bandile Ndzishe 1 day ago
The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?
Bonnie Ramaila 3 days ago
At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.
According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.
23 Sep 2016
Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.
Deirdre Elphick-Moore 23 Sep 2016