Chris Moerdyk
Yes, you can cut your advertising budget in tough times

When times are tough, marketers and ad agencies encourage their clients not to cut back on advertising or marketing spend. But actually, you can.

By Chris Moerdyk, Issued by Chris Moerdyk 9 minutes ago

NATIVE VML brings home a pride of Lions
NATIVE VML brings home a pride of Lions

NATIVE VML rounded off a historic week for the six-year-old agency at the 69th premier international award show, the Cannes Lions, garnering 11 finalists, as well as Bronze, Silver and Gold Lions. The campaigns that were recognized are significant in their impact on society, in altering perceptions on key social isssues, and ultimately changing people's lives.

Issued by NATIVE VML 12 minutes ago

Terence Neale short wins Craft Gold at Cannes Lions and twice at AICP
Terence Neale short wins Craft Gold at Cannes Lions and twice at AICP

Your Future Is Now, a global adidas Originals short film directed by Egg Films' Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.

Issued by Egg Films 28 minutes ago

At 34° we speak to people, not numbers
At 34° we speak to people, not numbers

Human nature craves real and tangible interactions. It is in our genetic make-up and intricately woven into our psyche, regardless of culture or geographical divide. With advances in communication platforms and the endless evolution of ways to connect, real human interactions have become compromised, diluted and somewhat jaded.

Issued by 34° 32 minutes ago

Ogilvy & Mather South Africa makes history at Cannes Lions 2016
Ogilvy & Mather South Africa makes history at Cannes Lions 2016

The Ogilvy & Mather South Africa Group brings home a total of 11 Cannes Lions across a number of its integrated clients including KFC's first Grand Prix.

Issued by Ogilvy & Mather 47 minutes ago

Procurement process becomes part of the marketing industry
Procurement process becomes part of the marketing industry

Agencies and marketers are required to understand major corporations' procurement processes in order to win both corporate and government clients.

1 hour ago

Act now On MAC Codes
Act now On MAC Codes

The new Marketing Industry and Communications (MAC) B BBEE sector code has been finalised, placing the onus on measured entities such as large media agencies to transform, as well as to support small black businesses in the process.

By Dharmesh Nagar 1 hour ago

Brand inc: Rethink, reimagine, reposition as an integrated communications agency
Brand inc: Rethink, reimagine, reposition as an integrated communications agency

Integrated communications has at its core emotion driven content that ignites a brand's story. The best brands are emotional. They inspire trust and loyalty from consumers as they journey through life. The most powerful position for any brand is to be invited to join that ride.

Issued by Brand inc 1 hour ago

Attree
Content strategy for the future

Melissa Attree, director of content strategy at Ogilvy & Mather SA, recently took time out of her busy schedule to host an informal training session with Bizcommunity's content team on content strategy for the future.

By Leigh Andrews 1 hour ago

Daniel's spirit of excellence revealed to UCKG's Godllywood self-help group
Daniel's spirit of excellence revealed to UCKG's Godllywood self-help group

Thousands of women who gathered in Johannesburg for the monthly Godllywood self-help meeting, as well as those linked in the provinces and neighbouring countries, learned another valuable lesson on how to achieve a spirit of excellence in all that they do. The initiative, organised by the Universal Church of the Kingdom of God's (UCKG), Godllywood group, seeks to actively change the course of the lives of the women who participate, by revealing aspects of their lives which may be hampering their development and offering skills to help transform themselves and their lives. Each month, women leave different and stronger, better equipped to face the adversities in life with renewed faith and optimism.

Issued by Universal Church of the Kingdom of God 2 hours ago

FCB activation scores three million views in three days
FCB activation scores three million views in three days

An activation devised by FCB Cape Town for BMW Motorrad scored well over three million views on social media in just three days.

Issued by FCB Africa 2 hours ago

[Biz Takeouts Podcast] 178: Short course - Building and maintaining a sustainable business
[Biz Takeouts Podcast] 178: Short course - Building and maintaining a sustainable business

On Thursday, 23 June 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) looked at 21C business solutions, a training and education company who will be piloting an eight week short course at Vega School in Cape Town from 2 July to 20 August 2016.

23 Jun 2016

#YouthMonth: From humble beginnings to the cover of Forbes Africa
#YouthMonth: From humble beginnings to the cover of Forbes Africa

Not many 28 year olds have achieved what Nigeria's Obinwanne Okeke has. Not only does he run a successful company spanning five African countries, but he has graced the cover of Forbes Africa, in their "30 under 30 people to watch in 2016" feature.

By Nicci Botha 22 Jun 2016