The marketing gurus tell us that, as consumers drown in a tsunami of commercial messaging, they are going to want to connect (and therefore possibly do business with) those brands which genuinely try to make a difference to a community, a city or a country.
Brendan Seery 9 hours ago
Industry leader in portable advertising and branding solutions, Expand a Sign, recently confirmed their partnership with Dezzi Raceway based in Port Shepstone. Expand a Sign sponsored Dezzi Raceway with multiple branding solutions, including Acacia Umbrellas, Flying Banners a Gazebo and Inflatable Arch. In return, Expand a Sign are able to use the Dezzi Raceway for product testing and their portable branding around the 2.5km circuit will be seen by the crowds who attend the numerous events throughout the year.
Expand a Sign 10 hours ago
Who doesn't love a cup of deliciously brewed coffee to kick start their day? Or a block of dark chocolate for a midday-pick-me-upper? But do we ever stop to think about where these products come from or how they were produced?
Lynsay Sampson 10 hours ago
The position of the chief marketing officer (CMO) has undergone tremendous scrutiny over the past few years. The role in and of itself - is it of value, should it be rebranded, what are its long term prospects and the relationship with the chief information officer (CIO)? Both CMO and CIO have had their boundaries shifted as they overlap and demand greater collaboration and integration.
Desmond Struwig 10 hours ago
"To thine own self be true" said Polonius to his son Laertes. Steve Jobs reiterated similar words, though phrased differently, he said, "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."
Nkgadimeng Ramela 10 hours ago
There's no doubt that visual contents are a powerful way to keep your readers engaged. They provide a unique opportunity to reduce your blog's bounce rate, improve your search engine ranking, and increase your prospect for more leads.
Naija Writers’ Coach 10 hours ago
IX Real-Time, powered by Kitewheel, provider of the leading Customer Journey Hub for agencies and their brand clients, has released the "State of the Consumer Journey 2016 Report. The study of over one billion real-time, cross-sector brand and customer interactions captured by the orchestration platform reveals that brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before.
Effective Intelligence 11 hours ago
The ability to work from your smartphone, anywhere and anytime, has transformed the way business is conducted. But while most organisations have embraced the ability to be mobile, many are not taking full advantage of the opportunities mobility represents because they do not recognise the real value that going mobile can offer beyond the obvious benefits.
Nader Henein 19 May 2016