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The mobile revolution in Africa
The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015 15:25

Out of Home to fill in the DTT audience loss gaps - Continental Outdoor
Out of Home to fill in the DTT audience loss gaps

Out of Home advertising is the umbrella under which cross-media advertising campaigns assemble. Its inherent strength is that it can be seen as the 'shorthand' for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds using brand cues that pull through from other media. It cannot be disputed that Out of Home advertising is an integral part of the communication mix. The strength of OOH will be endorsed with the migration of broadcasters from analogue to digital terrestrial TV and radio. Why?

Issued by Continental Outdoor 17 Apr 2015 15:06

An important freedom is release from emotional baggage which inner healing offers - Universal Church of the Kingdom of God
An important freedom is release from emotional baggage which inner healing offers

Recognising that as well as physical healing from diseases, illnesses, broken bones and other medical conditions, many people need inner healing, Godllywood is hosting a series of seminars to help people who are struggling with hurts from the past to make a fresh start.

Issued by Universal Church of the Kingdom of God 17 Apr 2015 14:46

[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that.

By Louise Marsland 17 Apr 2015 14:39

Your brand is more than a hashtag
Your brand is more than a hashtag

One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services.

By Gordon Geldenhuys 17 Apr 2015 14:34

South Africa's first Xhosa daily promotes an empowered citizenry in the Eastern Cape - Independent Newspapers KZN
South Africa's first Xhosa daily promotes an empowered citizenry in the Eastern Cape

Eastern Cape Premier Phumulo Masualle gave the arrival of South Africa's first Xhosa daily newspaper, I'solezwe lesiXhosa, a huge thumbs-up and commended Independent Media for taking the lead in advancing transformation by making news and entertainment available in the region's dominant language, isiXhosa.

Issued by Independent Newspapers KZN 17 Apr 2015 14:14

Ian Drummond
Why media partners are as important as ever in the era of content marketing

With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies.

By Ian Drummond 16 Apr 2015 14:25

Are you an acronymphomaniac? - Blue Apple
Are you an acronymphomaniac?

WDYMBT? Bridget Johnson explains.

By Bridget Johnson, Issued by Blue Apple 16 Apr 2015 11:36

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'... Newspapers and magazines have been cut down and cut out of media organisations. Electronic media has also suffered with cutbacks and in some cases whole divisions closed down. The big question is, where do all the people who have lost their jobs go?

By Marion Scher 16 Apr 2015 05:20

Social media vs email: Guess who wins?
Social media vs email: Guess who wins?

The word "distraction" comes up all too often within the context of social media, and Bryan Adams said it himself -"Social media is a giant distraction to the ultimate aim, which is honing your craft."

By Scott Cundill 15 Apr 2015 14:34

IABC EMENA conference tackles leadership communication
IABC EMENA conference tackles leadership communication

LONDON: The IABC EMENA (International Association of Business Communication - Europe, Middle East and North Africa), the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication around giving the power of voice to all stakeholders - from employees to customers and community.

By Daniel Munslow 15 Apr 2015 09:08

Sbu 'slips up' again
Sbu 'slips up' again

NEWSWATCH: 'Oops! I did it again...' Sibusiso Leope, aka DJ Sbu, is once again in hot water after using a fake SABS stamp of approval on his energy drink, it is reported...

14 Apr 2015 08:16

Warren Harding
The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37