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Kamogelo Modise
The blurred lines between online marketing and advertising

Although online marketing is a bigger umbrella in which you find online advertising, the two should not be confused as one.

By Kamogelo Modise 1 Sep 2014 14:56

Brand x Culture conference in Johannesburg in November
Brand x Culture conference in Johannesburg in November

Engagement Now will present the Brand x Culture Conference at the Alex Theatre in Braamfontein from 5-7 November 2014, as a forum to explore brand and culture collaboration opportunities.

1 Sep 2014 14:15

Instagram intuition by Mpumelelo Macu
Instagram intuition by Mpumelelo Macu

Bizcommunity recently launched a month long competition inviting readers to post pictures of their daily dose of coffee on Instagram. The competition brought about coffee posts from all over the country as people shared their morning habit with us in a bid to win a brand new iPad mini.

1 Sep 2014 13:29

Sid Peimer
The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

eNCA and eNews Prime Time get a distinct new look - e.tv
eNCA and eNews Prime Time get a distinct new look

On Monday, 1 September 2014, eNCA (channel 403 on DStv), eNuus (Channel 144 on DStv), Izindaba, eNews Africa, eNews Prime Time and eNCA.com introduces a new visual identity, a more contemporary look to create a visual expression that showcases e.Sat TV's vision as a world-class news broadcaster.

Issued by e.tv 29 Aug 2014 12:31

Cape Argus to relaunch, revamped
Cape Argus to relaunch, revamped

The Cape Argus to relaunch in bigger, more user-friendly format along with the launch of its mobile news app.

29 Aug 2014 07:26

South Africa's Best Liked Ads - Millward Brown
South Africa's Best Liked Ads

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.

Issued by Millward Brown 28 Aug 2014 09:15

Jack Peterson
Local SEO: How to boost your social listening

If you are a local business, it's literally an orchestra that you'd have to play out to sustain your web presence. You'd need a responsive, fast-loading website with optimised pages, a running blog focusing on what's relevant and useful for your local customers, a dedicated CRM, and a streamlined workflow for email marketing.

By Jack Peterson 28 Aug 2014 07:28

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.

By Andrea Mitchell 26 Aug 2014 08:03

James Hurford
Why you need credibility to be successful

Your ideas are accepted as believable only to the degree that you are credible. If you have credibility, people will place their trust in you, but if you lack it, they'll feel unable to rely on you.

By James Hurford 26 Aug 2014 06:07

Print circulation data shows disturbing trends
Print circulation data shows disturbing trends

Publishers of newspapers and magazines have been bleeding, and are taking desperate measures to cling on to their share of a shrinking market.

By Linda Ensor 25 Aug 2014 06:29