Marketing executives comments on search engine optimisation: "SEO is like something you do in the toilet, we know it's important but spare us the details"...
By Gordon Barker 26 May 2015 09:43
Multi-award winning sports anchor, Nick Feinberg presents new football show on Heart FM
Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise. Here's how to position your brand at the forefront of the trend and create effective platforms for engaging with mobile customers.
By Andre Steenekamp 25 May 2015 05:47
I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective: an opportunity for the participants to share ideas and projects with top managers and most influential people in the industry...
By Lia Smit 22 May 2015 13:45
A paraphrase of the definition of Ubuntu - we are because you are - goes some way to explain that apart from our pride in being Africa's premier B2B news distribution channel, Bizcommunity is also proud to be home to a great many of the continent's foremost PR, marketing and digital communications professionals.
Issued by Bizcommunity.com 21 May 2015 12:06
We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist is to bring in a consumer's perspective to the advertising agency.
By Mogorosi Mashilo 21 May 2015 11:05
Mobile spend across South Africa is growing year on year however still lags behind developed markets such as the US, where mobile is currently positioned as the true 'first screen'. As Africa's first true location-based mobile ad network, Vicinity Media releases its state of the industry report every quarter, with the 2015 first quarter report having recently been released. The report aims to inform marketers, agencies and brands just how effective mobile is becoming and recognises the early adopters that are getting it right.
Issued by Vicinity Media 21 May 2015 10:47