Pondering Panda CEO slams research industry

In his opening speech at today's session of the South African Market Research Association's (SAMRA) conference, Butch Rice, co-founder and CEO of market research company Pondering Panda, criticised the local research industry. The conference is being held at the Thaba Ya Batswana, Klipriviersberg Nature Reserve in Johannesburg from 16-17 May 2013. 16 May 2013 13:50

Joburg criminals cash in on Bieber, Bon Jovi millions

NEWSWATCH: According to IOL, on Sunday evening after the Justin Bieber concert, thieves collected themselves what is suspected to be millions of rands from a strong room at FNB Stadium in Joburg. This is apparently not the only money that went missing recently, as Mail & Guardian reports that Jacaranda FM has suspended a DJ due to missing charity funds. IOL also reports that bus drivers are finally back at work after weeks of striking. 14 May 2013 12:32

GetSmarter

UCT and GetSmarter launches first of its kind short course in graphic design

[Issued by GetSmarter] With the rise of content marketing and social media, marketing has become a lot more visual. As such, the ability to create captivating and enticing graphics, and to optimise graphic design within a business context, is now a competitive advantage for almost every business. To meet this need, employees who possess the skills to effectively manage outsourced design projects or complete basic design work on-demand are now favoured. 15 May 2013 13:11

MediaMind

Traffic Light: Conversion Tag strategies

[Michael Lamb, Issued by MediaMind] Third-party ad serving has many advantages that agencies can leverage. One of these is the ability to record a user's journey from ad impression through to purchase. This journey is called the path to conversion. In order for the agency to mark milestones on this path as well as the conclusion, it is important to place conversion tags on the advertiser's site. 17 May 2013 12:39

Why metal is precious

[Jonathan Stilwell] Why are most agency creatives so obsessed with metal? Why do we covet these birds, lions, pencils, medals and cubes so much? To many of our client services friends, they may as well be bookends or doorstops. 14 May 2013 11:29

All the South African CLIO Awards winners

The CLIO Awards is a recognized international awards competition for advertising, design, interactive and communications. Herewith the South African winners of the 2013 CLIO Awards. 14 May 2013 14:08

Guptagag

[Rod Baker] NEWSWATCH: The Gupta family isn't going to talk to the media until the report on its guests landing at Waterkloof is finalised, reports Mail & Guardian, and BD Live reports the DA is urging Zuma not to sign the secrecy bill. The ConCourt has reserved judgment on media's access to the Krejcir hearing, reports Mail & Guardian, and IOL reports that a Sun reporter has been charged in the UK hacking probe. 15 May 2013 07:29

Value of segmentation models in marketing

[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?

Trends in branded broadcast content

[Sara Butchart] Oh how I love my PVR! After years of being in the advertising and communications business, my husband and I delight in zapping the rubbish ads and moving on to what we really want to watch - the programme! It's a global trend which is resulting in more and more interest being placed on AFP's (Advertiser Funded Programmes) with some really interesting results. 18 May 2013 08:04

SHM magazine to launch in Q3

SA Sports & Health Monthly (SHM), a new generalist, multi-sports magazine title aimed at the sports crazy South African spectator and serious amateur, will be launching in the third quarter of this year, Chapel Lane Media has announced. 19 May 2013 19:59

CRF

Corporates step up to address skills shortage

[Issued by CRF] Corporates step up to supplement basic education 14 May 2013 12:11

Zinto Activation Group

BIC's education campaigns tackle learning and literacy challenges in South Africa

[Issued by Zinto Activation Group] BIC is committed to tackling the challenges of education and literacy in South Africa with campaigns like the 'BIC Change a Future' educational roadshow, which provides under-resourced schools in Gauteng with learning tools and school materials. 14 May 2013 12:14

Initiative to create digital jobs in Africa

Dr. Judith Rodin, president of The Rockefeller Foundation, on Monday, 13 May 2013, launched a new foundation initiative that will focus on Africa's youth and employment, Digital Jobs Africa. 14 May 2013 11:02