The recent Future of Media Conference at the Sandton Convention Centre identified 'engagement' and 'content' as the top buzzwords for 2016.
13 minutes ago
The Association for Communication and Advertising (ACA) is offering two-day masterclasses in Johannesburg, Durban and Cape Town during August and September 2016, to drive transformation and compliance to the new MAC SA Sector Code. Julia Nzimande, former deputy director creative industries at the dti, will present the masterclasses.
51 minutes ago
The current online advertising environment can be confusing and seemingly fragmented with native advertising, premium display advertising and now programmatic advertising being thrown in the mix. Added to this potentially confusing selection of media available are ad networks and ad exchanges - elements that can confuse even the most seasoned media buyer. This article intends to simplify the difference between the two.
Paula Raubenheimer 1 hour ago
Organisations are increasing the levels of professionalism in and raising the profiles of their contact centres to drive improved customer experience, with 91% viewing customer experience (CX) or the contact centre as a competitive differentiator (2016 Dimension Data Global Contact Centre Benchmarking Report).
1 hour ago
Monday to Friday, nine to five, that is when business generally occurs and when most corporates take the opportunity to speak to their clients. But sport is very different.
Ant Pascoe 3 hours ago
As you may know from repeated media coverage, South Africa is miserable. Indeed, the Misery index - compiled by Steve H. Hank, a professor at John Hopkins University - was created to determine the level of misery of a nation by taking the sum of a country's unemployment, inflation and bank lending rates, and subtracting the percentage change in GDP per capita to get an index value.
Narassa Govender 21 hours ago
The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.
3 days ago
One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns. This only makes the entire process much more complicated since it is something else that the owners need to learn. Since we see so many different companies struggling, let us mention some of the main mistakes that have to stop right now. It is understandable that the company cannot afford the use of professional SEO services but this does not mean that low quality work is justified.
Ad industry doyen Gordon Patterson has passed away.
22 Jul 2016