Although online marketing is a bigger umbrella in which you find online advertising, the two should not be confused as one.
By Kamogelo Modise 1 Sep 2014 14:56
Engagement Now will present the Brand x Culture Conference at the Alex Theatre in Braamfontein from 5-7 November 2014, as a forum to explore brand and culture collaboration opportunities.
1 Sep 2014 14:15
Bizcommunity recently launched a month long competition inviting readers to post pictures of their daily dose of coffee on Instagram. The competition brought about coffee posts from all over the country as people shared their morning habit with us in a bid to win a brand new iPad mini.
1 Sep 2014 13:29
I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.
By Joseph Neusu 29 Aug 2014 14:45
On Monday, 1 September 2014, eNCA (channel 403 on DStv), eNuus (Channel 144 on DStv), Izindaba, eNews Africa, eNews Prime Time and eNCA.com introduces a new visual identity, a more contemporary look to create a visual expression that showcases e.Sat TV's vision as a world-class news broadcaster.
Issued by e.tv 29 Aug 2014 12:31
The Cape Argus to relaunch in bigger, more user-friendly format along with the launch of its mobile news app.
29 Aug 2014 07:26
Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.
Issued by Millward Brown 28 Aug 2014 09:15
If you are a local business, it's literally an orchestra that you'd have to play out to sustain your web presence. You'd need a responsive, fast-loading website with optimised pages, a running blog focusing on what's relevant and useful for your local customers, a dedicated CRM, and a streamlined workflow for email marketing.
By Jack Peterson 28 Aug 2014 07:28
Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.
By Andrea Mitchell 26 Aug 2014 08:03