The middle-class or middle market in South Africa of LSM 4-7 offers the perceptive marketer a wealth of opportunity, as this class begins to grow in disposable income.
29 Jul 2014 08:34
Publishing a cartoon depicting the Muslim Prophet Mohammed by the Mail & Guardian was a bad editorial decision, although the courts allowed it, former editor of the newspaper Nic Dawes said at the weekend.
29 Jul 2014 07:26
Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media - consider the reach, look at the frequency, and then go with the vehicles that offer the optimal mixture of the two.
By Pierre Cassuto 28 Jul 2014 14:58
The latest Drive Dry campaign, 'Go Places with Drive Dry' launched this past weekend, targeting South Africa's social drinking hot spots over the next month.
28 Jul 2014 13:02
Associated Media Publishing has just announced that the South African edition of O, The Oprah Magazine will publish its final issue in September 2014.
25 Jul 2014 11:04
What is the cloud? How do I connect to the cloud? What can the cloud do for me?
By Rudolph von Abo 25 Jul 2014 09:00
South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.
By Chemory Gunko 24 Jul 2014 09:47
Selfies are all the rage... but it is tempting to dismiss them as a passing fad, or worse, yet another example of a narcissistic society obsessed with instant gratification and instantaneous fame. But the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well.
Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.
By Andrea Mitchell 23 Jul 2014 06:30