Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign, which centres on real women's faces and their radiant results, after they have taken the Dove Beauty Bar 7 Day Test.
23 Jul 2014 09:36
Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.
By Andrea Mitchell 23 Jul 2014 06:30
Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.
By Matthew Arnold 22 Jul 2014 15:01
The African Management Initiative (AMI) has launched the first in a series of free online courses developed with top business schools, aimed at reaching 1 million African managers and entrepreneurs in the next decade.
22 Jul 2014 08:45
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.
By Pierre Cassuto 21 Jul 2014 14:12
Many organisations are investing significant sums and extensive time into implementing Customer Relationship Management (CRM) systems for their purported ability to deliver improved customer relations and client retention.
By Gary Allemann 21 Jul 2014 14:00
The SABC has paid about R42m in "thank you" bonuses to its staff and middle managers - in addition to normal bonuses.
By Thabo Mokone 21 Jul 2014 08:03
As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.
By Diane Charton 18 Jul 2014 15:25
A logo is simply well thought out art to be acknowledged by all who view it. The first impression the majority of consumers experience with a brand is through the logo, hence it becomes your trademark.
By Jay Clark 18 Jul 2014 14:00
What are the seven things you need to know to have a successful Mandela Day? #MandelaDay #67MinutesForMandela
By Sarah Campbell, Issued by Kaelo Engage 18 Jul 2014 13:47
With emerging markets key to the growth strategy and investments that need to take place in the Middle East and African Region, Mondelez International has opened a new Sensory Laboratory in South Africa - the first in the EEMEA region. The global head of Consumer Sciences at Mondelez International, Marcia Young, was in South Africa for the opening. I caught up with her.
By Danette Breitenbach 18 Jul 2014 13:22
From 11 to 13 July 2014, Zelda la Grange, DJ Fresh, Saint Seseli, Angie Khumalo, Anele Mdoda, Alex Caige, Clint Cunningham and Johrne van Huyssteen donned helmets to take part in another Bikers for Mandela Day event.
Issued by 1st for Women 18 Jul 2014 09:37
In an exclusive interview with CNN, Nelson Mandela's daughter Maki talks about her father's suffering in the final months of his life.
17 Jul 2014 16:07
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