Design Indaba most commented

Your industry

Marketing is great, when it makes financial sense
Marketing is great, when it makes financial sense

I am a marketer, as oppose to a financial guy. So I know that I will never be a CFO in my life, but I have come to understand in my experience of working with global businesses, that marketing combined with financial numbers produces great efforts in delivering work that is geared to move the right levers needed to support the ultimate objective of being in business, and that is profit. That is why marketers in businesses spend so much time with the finance team; some on a daily, weekly and monthly basis.

By Bryan Ndlovu 28 Aug 2015 13:43

Social media strategy is more than tweets and a Facebook post
Social media strategy is more than tweets and a Facebook post

Mark Zuckerberg famously said that "People influence people. Nothing influences people more than a recommendation from a trusted friend... it is more influential than the best broadcast message"...

28 Aug 2015 13:09



David Blyth
Business growth across Africa depends on more relevant business action and communication

Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08

Don't let the touch screen replace the personal touch
Don't let the touch screen replace the personal touch

In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...

By Scott Cundill 28 Aug 2015 06:31

Burger King's cheap shot
Burger King's cheap shot

Hello keyboard terrorists.

By Erik de Jager & Cole Matthews 27 Aug 2015 15:20

Top apps to help your business
Top apps to help your business

There is a mobile application for everything nowadays, from monitoring the amount of steps you take and perfecting your photos to tracking loadshedding and getting the latest news...

By Roane Swindon 27 Aug 2015 13:09

Marketing the most important thing first - yourself - Perfect Partners
Marketing the most important thing first - yourself

How an expert matchmaker 'sells' you to others

Issued by Perfect Partners 27 Aug 2015 10:10

Facebook launches Moments app
Facebook launches Moments app

On 25 August 2015, Facebook launched the Moments App on the App Store and Google Play in South Africa. This standalone app gives users a quick, easy way to give photos to friends and get photos back...

27 Aug 2015 08:46

ANC says new logo is a no-go
ANC says new logo is a no-go

If it ain't broke, don't fix it - and the ANC wants the DA-led City of Cape Town to learn this the hard way...

26 Aug 2015 08:19

[Digital Marketing] Strategy trumps trends
[Digital Marketing] Strategy trumps trends

Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours. Over a year, that balloons to nearly 10 billion pieces of content, overtaking the number of people on Earth.

By Riaan Wolmarans, Issued by Metropolitan Republic 26 Aug 2015 07:05

Forget words, consumers like pictures - Chris Moerdyk
Forget words, consumers like pictures

Times have changed, but only a few advertisers and PR people have realised it, with the rest continuing their outdated obsession with the written word.

Issued by Chris Moerdyk 25 Aug 2015 08:22

Marketing relationships are a trust-based affair
Marketing relationships are a trust-based affair

The role of outsourced marketing companies has evolved drastically over the past two decades.

By Megan Stark 24 Aug 2015 13:07

New video on demand service - ShowMax
New video on demand service - ShowMax

ShowMax, a new video on demand service, launched in South Africa on 19 August 2015. It represents a step-change in the range of video entertainment content available to consumers in South Africa...

24 Aug 2015 08:47