![[Orchids & Onions] Keeping it real drives message home](http://c.biz-file.com/c/1609/361742-120x120.jpg?2)
[Orchids & Onions] Keeping it real drives message home
Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally.
Brendan Seery 8 hours ago
#InnovationMonth: Using AR and VR for creative recruitment
Augmented and virtual reality (That's AR and VR to the uninitiated) are making big waves in the creative industries - BBDO shows how they can also be used to add fun to your next Millennial recruitment drive.
Leigh Andrews 10 hours ago
Godllywood's self-help group learns another facet of a spirit of excellence
Exploring aspects of the virtue of discernment, the Universal Church of the Kingdom of God's (UCKG) Godllywood's self-help group referred to wisdom revealed in the Biblical book of Proverbs, written by King Solomon, to demonstrate the importance of this quality for those seeking a spirit of excellence. The theme of this year's programme is a Spirit of Excellence and each month women are challenged to correct aspects of their lives which do not produce positive results. By amending attitudes and behaviour they can become better people who reflect their position as being Godly women.
Universal Church of the Kingdom of God 11 hours ago
Reach the right audience at the right time with TimeOne - Programmatic
TimeOne - Programmatic is the transversal division dedicated to programmatic marketing.
TimeOne Group 11 hours ago
Disney considering bid for Twitter: report
SAN FRANCISCO: The Walt Disney Company is evaluating a potential bid for Twitter, Bloomberg reported on Monday, citing people familiar with the matter.
11 hours ago
Moneyweb losses mount as it creates new businesses
Moneyweb's net loss for the year to June rose to R4.9m from R3.01m previously. Operating loss was R6.1m and headline loss R4.9m.
12 hours ago
Ipsos launches Sense*Suite to guide early-stage product development
Ipsos ProductQuest expands offer with holistic R&D solutions
Ipsos 12 hours ago
SABC, where art thou channels?
The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?
Bonnie Ramaila 1 day ago
Traditional publishing and digital advertising: A crossroads and a new frontier
At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.
Josephine Buys, IAB South Africa 23 Sep 2016
Why social media is critical for SA marketers in 2017
According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.
23 Sep 2016
Employees: credible spokespeople and sources, how to leverage this trust
Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.
Deirdre Elphick-Moore 23 Sep 2016
1,001 better ways to segment your market (than outdated LSMs)
The most important first step taken by any classical marketer is the decision of which consumers to target.
Ross Sergeant 22 Sep 2016
#InnovationMonth: How to innovate faster in marketing
It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.
Mike Saunders 21 Sep 2016