Just because they lived close to Oscar Pistorius and had the misfortune of hearing the events that led to his murder trial, the lives of witnesses were torn apart. They became household names and, for the rest of their lives, everywhere they go, people they don't know will probably link them back to this one event and know more about them than they would want known.
By Anton Harber 10 Mar 2014 07:01
A recent article on the Harvard Business Review website caused a stir in our office. 'Three Long-Held Concepts Every Marketer Should Rethink' suggested that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process, given the ease with which we can evaluate products based on the experiences and opinions of others.
By Nicole Velleman 10 Mar 2014 06:45
BizTakeoutsTV has been developed to supplement our in-depth event coverage and industry daily news opinion, to provide an entertaining bite size snapshot of the event.
7 Mar 2014 08:20
Look at them over there. They're leaders in innovation. It's written on their wall in bold typography, on their website in luxurious .gif while their LinkedIn profiles deem them thus as well. They are captains of industry, masters of the future, legends of the letter 'i'.
By Travis Bussiahn 7 Mar 2014 06:40
LONDON - British advertising regulators on Wednesday ordered Irish bookmaker Paddy Power to immediately withdraw a campaign offering "money back if he walks" about the murder trial of South African athlete Oscar Pistorius.
6 Mar 2014 14:38
When I was studying Journalism, we practically had a module that detailed step by step how to avoid PR agencies; my lecturer for Newswriting had little respect for the profession, often citing how the sneaky little agents use us journalists to mislead consumers for a quick buck.
By Zimaseka Njomi 4 Mar 2014 09:35
On the eve before the world's TV cameras will be allowed for the first time into a courtroom to televise the trial of legendary Paralympian Oscar Pistorius, and while talk shows still teem with furious debate over the issue of the invasion of privacy, a dubiously innocuous marketing tactic on the part of a Cape Town bakery was called publicly into question.
By Janine Lazarus 4 Mar 2014 07:27