Design Indaba News


Future of Media Conference focuses on engagement and content
Future of Media Conference focuses on engagement and content

The recent Future of Media Conference at the Sandton Convention Centre identified 'engagement' and 'content' as the top buzzwords for 2016.

13 minutes ago

Master classes on MAC SA Sector Code
Master classes on MAC SA Sector Code

The Association for Communication and Advertising (ACA) is offering two-day masterclasses in Johannesburg, Durban and Cape Town during August and September 2016, to drive transformation and compliance to the new MAC SA Sector Code. Julia Nzimande, former deputy director creative industries at the dti, will present the masterclasses.

51 minutes ago

123RF
Ad networks vs Ad exchanges - what's the difference?

The current online advertising environment can be confusing and seemingly fragmented with native advertising, premium display advertising and now programmatic advertising being thrown in the mix. Added to this potentially confusing selection of media available are ad networks and ad exchanges - elements that can confuse even the most seasoned media buyer. This article intends to simplify the difference between the two.

By Paula Raubenheimer 1 hour ago

Organisations increasing levels of professionalism of contact centres
Organisations increasing levels of professionalism of contact centres

Organisations are increasing the levels of professionalism in and raising the profiles of their contact centres to drive improved customer experience, with 91% viewing customer experience (CX) or the contact centre as a competitive differentiator (2016 Dimension Data Global Contact Centre Benchmarking Report).

1 hour ago

Why sport is the 'business' in the digital content space
Why sport is the 'business' in the digital content space

Monday to Friday, nine to five, that is when business generally occurs and when most corporates take the opportunity to speak to their clients. But sport is very different.

By Ant Pascoe 3 hours ago

Going viral: a digital marketing myth
Going viral: a digital marketing myth

One of the biggest myths in digital marketing today is the belief that you can purposefully create content with the intention of it going viral. The truth is there is no method, formula or recipe to create viral content.

By Michelle Jones 20 hours ago

The necessities of start-ups
The necessities of start-ups

As you may know from repeated media coverage, South Africa is miserable. Indeed, the Misery index - compiled by Steve H. Hank, a professor at John Hopkins University - was created to determine the level of misery of a nation by taking the sum of a country's unemployment, inflation and bank lending rates, and subtracting the percentage change in GDP per capita to get an index value.

By Narassa Govender 21 hours ago

Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson –
LGE: DA digs in on Joburg advertising 'abuse'

In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business.

By Greg Nicolson 1 day ago

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long.

By Chris Brewer 2 days ago

First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

3 days ago

Boris Dzhingarov
The main SEO mistakes that business owners have to stop making

One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns. This only makes the entire process much more complicated since it is something else that the owners need to learn. Since we see so many different companies struggling, let us mention some of the main mistakes that have to stop right now. It is understandable that the company cannot afford the use of professional SEO services but this does not mean that low quality work is justified.

By Boris Dzhingarov, Issued by Monetary Library 22 Jul 2016

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 22 Jul 2016

RIP Gordon Patterson
RIP Gordon Patterson

Ad industry doyen Gordon Patterson has passed away.

22 Jul 2016