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[Loeries 2015] Agency expectations with... Ogilvy & Mather Cape Town
[Loeries 2015] Agency expectations with... Ogilvy & Mather Cape Town

In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out Ogilvy & Mather Cape Town's Managing Director, Luca Gallarelli expects...

By Leigh Andrews 29 May 2015 14:00

IMC Conference comes to the Mother City - Integrated Marketing Communication Conference
IMC Conference comes to the Mother City

The IMC Conference is proud to announce that its 5th annual conference will be returning to Cape Town on the 3rd and 4th of August at the Cape Town International Convention Centre.

Issued by Integrated Marketing Communication Conference 29 May 2015 11:43

Helen McIntee
Love bytes

John's profile on a well-known dating site reads: 'I'm a loving, kind and sensitive, patient, happy-go-lucky faithful kind of guy looking for that special woman to spend the rest of my life with. Someone who can be my best friend, my lover and my rock. If you like romantic dinners, walks on the beach and picnics in the sunset....'

By Helen McIntee 28 May 2015 14:09

Is "marketing" and other terminology creating a silo culture?
Is "marketing" and other terminology creating a silo culture?

The meaning of 'marketing' is technically described as: The action or business of promoting and selling products or services, including market research and advertising...

By Dave Nemeth 28 May 2015 14:00

President Jacob Zuma's declining popularity in metro areas - TNS South Africa
President Jacob Zuma's declining popularity in metro areas

The president's rating in metro areas continues to drop, with 33% stating that Jacob Zuma is doing a good job as the president of the country, compared to 37% in November 2014. These figures, however, differ by race and area, with 43% of black people saying that the president is doing a good job versus 11% of white people, 11% of coloured people and 18% of Asian people. In 2014, 48% of black people agreed with the statement, a 5% drop in support from this group.

Issued by TNS South Africa 28 May 2015 12:23

People: The heart of Demographica's direct communications
People: The heart of Demographica's direct communications

Demographica CEO Warren Moss on 'The Demographica Way', the full-time anthropologists they employ and the importance of people in targeting direct communications...

By Leigh Andrews 28 May 2015 06:00

You're not buying my opinion
You're not buying my opinion

Influencer marketing is new, it's different and with anything new and unknown, we need to box it in with our programmed thoughts and ideas.

By Samantha Wright 27 May 2015 13:23

Rolf Akermann
The danger of being too focused

Constantly we are reminded to be, or stay, focused. But is this always right?...

By Rolf Akermann 27 May 2015 09:11

Selling online made simple - Trudon
Selling online made simple

Selling your products online is the right thing to do, isn't it? This is probably a question you've asked yourself before.

By Johann Barnard, Issued by Trudon 26 May 2015 10:20

Marketing executives think SEO is something you do in the toilet!
Marketing executives think SEO is something you do in the toilet!

Marketing executives comments on search engine optimisation: "SEO is like something you do in the toilet, we know it's important but spare us the details"...

By Gordon Barker 26 May 2015 09:43

Heart FM Sport kicks it up a notch with Feinberg on Football - Heart FM
Heart FM Sport kicks it up a notch with Feinberg on Football

Multi-award winning sports anchor, Nick Feinberg presents new football show on Heart FM

By Unity Ruiters, Issued by Heart FM 25 May 2015 13:07

How to choose an advertising agency
How to choose an advertising agency

Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business...

By Chris Brewer 25 May 2015 12:00

Smartphones are converging on all LSMs
Smartphones are converging on all LSMs

Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise. Here's how to position your brand at the forefront of the trend and create effective platforms for engaging with mobile customers.

By Andre Steenekamp 25 May 2015 05:47