Screengrabs from the ad.
#OrchidsandOnions: Don't take this ad with a pinch of salt...

When a household name brand gets back in a TV ad for the first time in 20 years, you've got to sit up and take notice...

By Brendan Seery 1 day ago

Digital is a revolution, not a media type
Digital is a revolution, not a media type

Being in the advertising industry, digital is often referred to as a media type: "Let's complement our above-the-line media with digital.” I can't help but chuckle a little inside every time I hear this phrase. The whole concept of above-the-line, below-the-line and through-the-line is a little grey to me; consumers don't compartmentalise their decision-making journey and neither should we as marketers. That is an article on its own; Google's Micro-Moments is a good read but that aside, let us get into the point at hand.

By Elaine Loeb, Issued by Dentsu Aegis Network 1 day ago

Film and Publication Board holding dialogue on sexual violence in media
Film and Publication Board holding dialogue on sexual violence in media

The Film and Publication Board (FPB) will host a stakeholder and media dialogue at the Birchwood Hotel and Conference Centre, tomorrow 23 August 2017, under the theme ‘Sexual violence and its prevalence in the media.' The dialogue will be focusing on how exposure to violence, sex and sexual violence in the media impacts on societal norms and values.

1 day ago

Sneha Shah, MD of Thomson Reuters Africa
#GIL2017: How global volatility can benefit Africa

Not so long ago, people would have scoffed at the notion that the UK would be pulling out of the EU or that Donald Trump would be sitting in the Oval Office. These events coming to fruition just go to prove the unpredictability of people.

By Nicci Botha 2 days ago

Boris Dzhingarov
Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Image Supplied
Could Google become the dominant force in hospitality?

Google, whose mantra used to be ‘Don't be evil' (until it dropped it for the motto ‘Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.

By Stuart Pallister 2 days ago

FairLady Women of the Future 2017 judges.
#WomensMonth: FairLady's Women of the Future seize the moment

The overwhelming message from the winners and finalists of the FairLady Women of the Future Awards 2017, in partnership with Santam, is to seize the moment. Don't wait, jump in and start your business, live your dream and passion.

By Danette Breitenbach 2 days ago

Nathan Reddy, photographed in line with Grid's brand refresh by Liezl Zwarts of Lamppost.
#Loeries2017: Hall of Fame inductee Nathan Reddy on Grid's culture refresh disruption and curation

This year's Loeries Creative Hall of Fame inductee, Nathan Reddy, chief creative officer and founder of Grid Worldwide Branding and Design, has just turned 47. In this exclusive, off-the-cuff interview he shares his views on the formidable work coming from the Middle East and why his 23-year-old daughter is his source of inspiration when creative block strikes.

By Leigh Andrews 2 days ago

#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton
#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton

It was announced at the Loerie Awards this evening that Mike Middleton, KFC Africa CMO, is the well-deserved recipient of this year's Marketing Leadership and Innovation Award, which serves to recognise his contribution to the marketing and advertising industry over the duration of his career.

By Jessica Tennant 3 days ago

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction.

By Jessica Tennant 19 Aug 2017

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said.

By Jessica Tennant 18 Aug 2017

Boris Dzhingarov
Using SEO backlinks for branding purposes

Promoting business websites is not as easy as it used to be. We are now faced with a huge competition in practically all niches and promotion basically evolved to the level at which PR is a really important part. This means that branding is much more important than it used to be. Having a very strong brand can easily increase sales in the long run, which is what every single business out there wants.

By Boris Dzhingarov, Issued by Monetary Library 18 Aug 2017

#Loeries2017: BBDO's Mike Schalit on the Creative#Director book launch
#Loeries2017: BBDO's Mike Schalit on the Creative#Director book launch

The launch of Net#work BBDO's Creative#Director (#CD) coffee table book is set to take place at the culmination of Loeries' Student Portfolio Day directly after the DStv Seminar at a special cocktail evening later today around 17h00 on the ICC Balcony.

By Jessica Tennant 18 Aug 2017