2018 will be the year when online marketing finally starts to use a lot of video content in the campaigns created. Marketers from all around realised the numerous advantages associated with using video content in marketing campaigns. The truth is that if you do not take advantage of the power of video, your competition will surely do. It is a huge mistake if you do not use video content, with the following main reasons why having to be highlighted.
Founder of Continuon, Bradley Elliott, revealed the results of the world's first big brand social influencer survey at an event hosted by Heavy Chef on Thursday, 15 March at Workshop17, situated at the V&A Waterfront in Cape Town.
Juanita Pienaar 8 hours ago
Any business that sends out email marketing campaigns may need to comply with the EU's General Data Protection Regulation (GDPR) or face legal sanction. With the GDPR coming into effect on 25 May, this leaves business very little time to get their houses in order if they haven't started already.
Alison Treadaway 9 hours ago
Tackling a campaign with the intention of wringing out every form of media possible, is daunting. It may also be expensive. However, when done with the right targeting, balance and creativity, it could hit every button with resounding success.
AMcomms 10 hours ago
Sasol, South Africa's largest integrated chemicals and energy company, has appointed Levergy as their new retained sponsorship agency. The win comes off the back of a competitive pitch process held in December 2017 and continues the momentum established by the Levergy after racking up a record number of awards last year.
Levergy 10 hours ago
It started with a douchebag. Be cool, it really did!
Local agency Grey Advertising's Dulux 'Weatherguard' TVC was recently listed as one of Kantar Millward Brown's Best Liked Ads for the fourth and final quarter of 2017.
Grey 10 hours ago
Much has been said about the sensation of winning a One Show Pencil or an ADC Cube, but what is it like to judge these two world-class creative competitions?
11 hours ago
This month sees the broadcast of the third season of Absa's multilingual storytelling campaign, Absaville, successfully conceptualised by branded content specialists Creatrix to be perceived as programming rather than advertising and designed to bring audiences back for more each week.
Creatrix 11 hours ago
Hot 91.9FM is delighted to announce that it has substantially increased its haul of nominations in this year's prestigious Liberty Radio Awards to a whopping 19 nominations.
Hot 91.9FM 12 hours ago
The Southern African Freelancers' Association (SAFREA) notes with concern the passing of the Films and Publications Amendment Bill, which authorises the Films and Publications Board to regulate online content, in Parliament on 6 March, 2018.
SAFREA 19 Mar 2018