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Vserv and XL partner to fuel the mobile entertainment ecosystem in Indonesia - Vserv
Vserv and XL partner to fuel the mobile entertainment ecosystem in Indonesia

The alliance strengthens Vserv's global telco partnerships

Issued by Vserv 18 Dec 2014 14:09

Looking at 2014 in the rearview mirror - Mobile Marketing Association
Looking at 2014 in the rearview mirror

Writing an article looking into the review mirror is a tricky business. How does one write about the highlights of 2014, when there are so many exciting initiatives to talk about?! Mobile touches many different parts of the way we communicate and therefore there are so many diverse stakeholders. Hopefully, many stakeholders is a positive, and a sign of the times. Next year will be the Year of Mobile... only kidding! We are a mobile community, so the world and era of mobile is already here! It's time to empower ourselves to understand how we can leverage this dynamic and engaging marketing channel to build better consumer information and relevancy for the end user. Bring on Big Data!

By Nicolle Harding, Issued by Mobile Marketing Association 18 Dec 2014 13:38

New Media Publishing closes successful awards season With gold from New York's Eddie & Ozzie Awards - New Media
New Media Publishing closes successful awards season With gold from New York's Eddie & Ozzie Awards

New Media Publishing has closed off the company's most successful awards season to date, with a gold award at New York's prestigious Folio: Eddie & Ozzie Awards.

Issued by New Media 18 Dec 2014 11:45

Daniel Schmidt
Which social channels are right for your brand?

With 2015 looming, consumers are sharper, harder to impress and less easily influenced than ever before. It's the digital age and 'the man on the street' is looking into a screen. If you run a business and you aren't embracing the public on social media, your audience is sure to be entertained by brands more slick and streetwise than your own.

By Daniel Schmidt 18 Dec 2014 11:39

The elephant in the room is Julius
The elephant in the room is Julius

If I had to award a prize for the marketer of the year, that prize would go to Julius Malema and his Economic Freedom Fighters (EFF)...

By Walter Pike 18 Dec 2014 07:31

Why a translation app isn't the answer for your business
Why a translation app isn't the answer for your business

Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google's Word Lens let you hold your smartphone up to a sign or menu and get a real-time translation. So when you are at a business lunch in China, you can figure out what the menu is about so the meeting can stay about business and not the fact that you can't tell the pork from the turtle on the menu.

By Ian Henderson 17 Dec 2014 07:24

NATIVE VML appointed as lead digital agency for BMW - NATIVE VML
NATIVE VML appointed as lead digital agency for BMW

NATIVE VML is thrilled to have been appointed as lead digital agency for BMW following an industry-wide pitch for the account.

Issued by NATIVE VML 15 Dec 2014 13:02

Lions Super Rugby Team becomes Emirates Lions
Lions Super Rugby Team becomes Emirates Lions

Emirates has signed a five-year sponsorship with Lions Super Rugby team and have naming rights to the Lions home ground Ellis Park in Johannesburg.

15 Dec 2014 12:37

DA: Zuma must suspend Ellen Tshabalala now
DA: Zuma must suspend Ellen Tshabalala now

Gavin Davis, the DA's Shadow Minister of Communications, says Jacob Zuma needs to suspend Ellen Tshabalala immediately...

15 Dec 2014 09:07

SAA provides specially developed children's magazine
SAA provides specially developed children's magazine

In partnership with the Nal'ibali national reading-for-enjoyment campaign, SAA will offer passengers travelling with children, and unaccompanied minors, a specially developed magazine containing two children's stories written by local authors, fun literacy activities, and a holiday 'reading passport' with challenges to keep them mentally stimulated and entertained throughout the school break.

15 Dec 2014 08:49

Defensive strategy in a game challenger brands are doomed to lose
Defensive strategy in a game challenger brands are doomed to lose

Although I've spent many years in advertising, I don't attend ad industry events as frequently as before...

By Walter Pike 15 Dec 2014 06:00

Donna Rachelson
Four personal branding trends to consider in 2015

If you think that personal branding is for celebs like George Clooney, or bigwigs like Bill Gates, you need to think again! You are a brand.

By Donna Rachelson, Issued by Branding and Marketing YOU 11 Dec 2014 10:59

Postponing Dr Dlamini-Zuma's Extraordinary South African function - Litha Communications
Postponing Dr Dlamini-Zuma's Extraordinary South African function

Litha Communications has had to postpone the Extraordinary South African lunch, featuring H. E. Dr Nkosazana Dlamini-Zuma, scheduled for 11 December 2014, due to the very high volume of people eager to attend but who are not in Johannesburg this week.

Issued by Litha Communications 11 Dec 2014 10:32