Just recently I was involved in helping a client recruit a media liaison person for their organisation, an NGO involved in mental health. We gave very clear specifications in the advertisement and received literally hundreds of replies. Where to start...
By Marion Scher 3 Sep 2015 12:07
It's an obvious truth that South African mobile penetration is at an all-time high...
By Ben Evans 2 Sep 2015 14:00
When Johannesburg motorist Clive Naidoo was pulled over by the Johannesburg Metro Police Department (JMPD), allegedly for jumping a red robot, and started filming, he would probably never have guessed that he'd turn one of the officers into a viral star.
By Stuart Thomas 2 Sep 2015 13:20
In today's business world, video conferencing is becoming an increasingly popular way of staying connected. As technology becomes cheaper and easier to use, many companies are finding video conferencing to be a very efficient method for communicating with their sales prospects, customers and employees.
By Charles Mburugu 1 Sep 2015 09:09
The problem with networking in real life is that you can't just click and connect, as business cards get bulky while you work your way through the room. That's why it's better to incorporate online networking into your offline meets...
By Leigh Andrews 31 Aug 2015 12:00
South Africa's newest specialist broadcast monitoring company, Digeratus, has enjoyed an exciting first month of trade. CEO Jane Duminy is very happy with the market response to the new venture, and believes it is based on Digeratus' client focus. "We are very much driven by what the client wants," she says. "We are happy to work ad hoc in a crisis situation, or to offer reliable ongoing across the board monitoring."
Issued by Digeratus 31 Aug 2015 11:12
In this ultra-connected, real time world, death was streamed live this week in two significant game changing events: via Periscope from the Bangkok bomb blast by an eyewitness; and by the murderer who killed two journalists live on breakfast TV in the US, before uploading his video of the killings onto social media and tweeting about it.
By Louise Marsland 28 Aug 2015 11:52
Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.
The second annual Top Brands Conference, hosted by Times Media Events, in association with the Sunday Times was held in Sandton earlier this week. This was followed by the Sunday Times Top Brands Awards...
28 Aug 2015 07:44
In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...
By Scott Cundill 28 Aug 2015 06:31
On 25 August 2015, Facebook launched the Moments App on the App Store and Google Play in South Africa. This standalone app gives users a quick, easy way to give photos to friends and get photos back...
27 Aug 2015 08:46