It is a scenario that is all too familiar. A company wants to use a new and innovative marketing tactic to win some new customers or retain their existing ones. Instead of employing a specialist, they decide to do it themselves, saving time and money in the process. This, says Elodie Burls, undermines the company's brand reputation.
22 Nov 2014 12:18
Health Intelligence, a local health magazine, has added a secret digital layer to its bi-monthly content, with creative augmentation technology.
22 Nov 2014 11:47
There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...
By Leigh Andrews 21 Nov 2014 08:00
"Just on two million South African consumers now have Augmented Reality on their smart- phones through the MyVodacom app..."
Issued by Integrat 20 Nov 2014 10:04
The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimising the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no fewer than 7 sources before coming to a decision.
By Jeff Osborne 20 Nov 2014 06:45
The voice of the consumer has come to the fore in the last week with the dramatic events surrounding the banner that was erected by a disgruntled Cell C customer. The banner proclaimed Cell C to be "The most useless service provider in SA - Cell C Sandton City" and has brought the issue of customer experience under scrutiny.
Issued by Ipsos 19 Nov 2014 15:12
What a swirl of service-siren crazy we've been treated to. Not the mad kind, the good kind - and finally! Because service is bollocks in South Africa and peeps be getting tired of having to lick their own. Cell C got called out on a massive billboard, another was hitched to the back of a car telling on FNB, there was the tweet-storm around a frog found in a Woolies salad, our home-grown trends analyst set out to anti-trend Fly SAA via his Instagram feed for being delayed, and yours truly let MTN know that the MacBook is mightier than the sword.
By Dylan Balkind 19 Nov 2014 08:39
Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader, if they want it to strengthen rather than damage their brands.
By Andre Steenekamp 18 Nov 2014 14:25
Luxury inbound travel operator Safari365, in partnership with Cape Town Twitter celebrity James Costello (@jamescapetown), has launched a pro-African, pro-travel social media campaign titled #BeEbolaSmart, in an aim to alleviate fears and sensationalism regarding the current Ebola outbreak.
17 Nov 2014 07:32