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CMT should take lead in changing marketing world

In 2012, the research and consulting firm Gartner predicted that by 2017, a company's chief marketing officer would be spending more on technology than its chief information officer would.

13 Oct 2015 10:38

Future of City Life - theme for Ericsson Innovation Awards 2016
Future of City Life - theme for Ericsson Innovation Awards 2016

'The Future of City Life' is the theme for the Ericsson Innovation Awards 2016, the global competition that gives students the opportunity to develop innovative ideas in collaboration with Ericsson experts. The theme seeks to explore ideas that use ICT to improve the quality of urban life.

13 Oct 2015 10:27

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Echo Shopper launches in Durban at month end

The Echo Shopper, an Ads24 monthly newspaper, will be available in Durban and surrounds from end of October 2015. The free newspaper will launch with 16 pages and a print run of 100,000. It will have a 20km reach around Durban CBD from Isipingo to Phoenix with door-to-door, taxi rank, business-to-business, bulk drops and robot, high visibility distribution.

13 Oct 2015 10:21

Great sporting moments and their sponsors
Great sporting moments and their sponsors

Sports sponsorship is big business. For companies selling fashion, alcohol, financial products, fact almost anything, a sports sponsorship deal can be an excellent investment and a brilliant way to reach more customers.

By Boris Dzhingarov 13 Oct 2015 06:37

Muthambi gets stick for digital TV defiance
Muthambi gets stick for digital TV defiance

Communications Minister Faith Muthambi came in for a lashing at the African National Congress (ANC) national general council meeting at the weekend for defying party policy on digital migration and broadcasting, and for presiding over instability at the SABC.

By Carol Paton & Penelope Mashego 12 Oct 2015 15:30

Marketing strategy first, then implementation
Marketing strategy first, then implementation

Small business owners need to focus on marketing strategy before focusing on marketing tactics. This is the opinion of Donna Rachelson, Chief Catalyst at the Seed Academy, who will be speaking at the upcoming Business Excellence Forum & Awards in November 2015.

12 Oct 2015 12:58

Ogilvy uses ice cold aural advertising for Castle Lite
Ogilvy uses ice cold aural advertising for Castle Lite

Ogilvy Cape Town, together with Castle Lite, has released a first-of-its-kind track dubbed 'Ziyabanda', featuring Stilo Magolide. First of its kind because it was recorded at the sub-zero temperature of -2.5°C, the same temperature at which the beer is lagered. Here's why they went this chilly route...

By Leigh Andrews 12 Oct 2015 12:00

© Subbotina –
Complement with content

Freedom of choice for the consumer makes it exceptionally easy for them to select what kind of marketing and advertising they allow into their lives...

By Lisa Illingworth 12 Oct 2015 12:00

© Arekmalang –
Reading/watching times

Researchers have been on a quest to quantify the amount of time people spend reading publications for centuries. Reading time is, in fact, the holy grail of the research world...

By Chris Brewer 12 Oct 2015 12:00

Digital education gets smart with personalised learning paths
Digital education gets smart with personalised learning paths

It is the online era, and we have become inherently accustomed to social media and instant communication. Everything is just a click away. Our lives are online and our children's lives are most certainly online. This is the 'tech-led' generation and we need to look at our educational tools and expand on them in order to keep up with modern developments.

Issued by Just Perfect 8 Oct 2015 10:38

© Comaniciu Dan –
Would you sit next to you at a dinner party?

This is a piece I recently wrote as a convener of Axis 2016, New Zealand's largest advertising show...

By Damon Stapleton 7 Oct 2015 12:00

© Tracy Fox –
[Orchids & Onions] The 'Poster Vigilante' will leave this billboard alone

I have a handy weapon, which I call "The Equaliser", because it dispenses instant community justice to those who will break the law. It is a pair of wire cutters and deals equally well with wire or cable ties. It has enabled me to become a poster vigilante...

By Brendan Seery 6 Oct 2015 12:00

©nobilior via 123RF
On special... yeah right!

When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase. But often there is no stock left, although the promotion is still due to run for another week. It drives me crazy!

By Rolf Akermann 6 Oct 2015 09:01