Boris Dzhingarov
How to break the rules of personal branding and look good doing it

Sometimes, breaking the rules can do you more good than following them. In the online marketing world, there's always a short list of best practices, for almost any strategy you can imagine, that summarises and instructs you on what to do with a given brand in a given scenario. For example, there's a "right" way to build an SEO campaign, and a "right" way to design a website.

By Boris Dzhingarov, Issued by Monetary Library 27 minutes ago

Winning with consumers: SA brands applying design thinking
Winning with consumers: SA brands applying design thinking

As I walked through the glass doors, wet behind the ears, ready to learn everything there was about brand building and execution, I was ready to take on the world. How do these guys do it? That was the question I wanted answered.

By Bongani Chinkanda 28 minutes ago

#Loeries2016: Print & Outdoor Judging Panel announced!
#Loeries2016: Print & Outdoor Judging Panel announced!

The judging panel for the 2016 Loeries' Print & Outdoor category has been announced, with Jimmy Smith, chairman, CEO and CCO at Amusement Park Entertainment as Jury President, with Clement Omemu of Lagos serving as regional judge and the rest of the judging panel comprising 10 local judges

43 minutes ago

Funny Or Die is live in South Africa in September
Funny Or Die is live in South Africa in September

The internationally acclaimed comedy brand, Funny or Die, is coming to South Africa on 27 and 29 September 2016 to run workshops in Johannesburg and Cape Town, respectively, with bloggers/ Instagrammers/ filmmakers, etc., on how to create compelling content and methods of global distribution.

1 hour ago

New campaign for UK's Natural History Museum
New campaign for UK's Natural History Museum

krow, partner agency with London's Natural History Museum for the past eight years, has created a striking new outdoor, press and digital marketing campaign for its new summer exhibition, Colour and Vision.

2 hours ago

Failed businesses: a path to entrepreneurial success
Failed businesses: a path to entrepreneurial success

To be a truly successful jockey, you're going to have to ride a lot of horses. There's no way to tell how well a horse will compete on race day until it's on the track - and by then, what you thought would end in success, might be headed for a fall.

By Pieter Scholtz 2 hours ago

Yahoo selling internet assets for $4.8bn to Verizon
Yahoo selling internet assets for $4.8bn to Verizon

SAN FRANCISCO: Yahoo agreed to sell its core assets to telecom giant Verizon for $4.8 billion, ending a 20-year run by the internet pioneer as an independent company, the firms announced on Monday.

19 hours ago

Visualising The KeeganB Show
Visualising The KeeganB Show

Keegan Basil, a 24-year-old radio presenter of The KeeganB Show on Hashtag Radio, recently started his own YouTube channel with the same title. Basil aims to use the platform to inform South Africa and the world of the talent that exists in this country, starting off with a focus on entrepreneurship and events.

By Pasqua Heard 20 hours ago

New Protea Hotels campaign showcases the fun in travel planning
New Protea Hotels campaign showcases the fun in travel planning

Protea Hotels by Marriott is launching a series of videos which showcases travel and the excitement that goes with planning it - viewers may even pick up a new travel tip, or two.

21 hours ago

First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

1 day ago

Boris Dzhingarov
The main SEO mistakes that business owners have to stop making

One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns. This only makes the entire process much more complicated since it is something else that the owners need to learn. Since we see so many different companies struggling, let us mention some of the main mistakes that have to stop right now. It is understandable that the company cannot afford the use of professional SEO services but this does not mean that low quality work is justified.

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 3 days ago

RIP Gordon Patterson
RIP Gordon Patterson

Ad industry doyen Gordon Patterson has passed away.

22 Jul 2016