Sometimes, breaking the rules can do you more good than following them. In the online marketing world, there's always a short list of best practices, for almost any strategy you can imagine, that summarises and instructs you on what to do with a given brand in a given scenario. For example, there's a "right" way to build an SEO campaign, and a "right" way to design a website.
As I walked through the glass doors, wet behind the ears, ready to learn everything there was about brand building and execution, I was ready to take on the world. How do these guys do it? That was the question I wanted answered.
Bongani Chinkanda 28 minutes ago
The judging panel for the 2016 Loeries' Print & Outdoor category has been announced, with Jimmy Smith, chairman, CEO and CCO at Amusement Park Entertainment as Jury President, with Clement Omemu of Lagos serving as regional judge and the rest of the judging panel comprising 10 local judges
43 minutes ago
The internationally acclaimed comedy brand, Funny or Die, is coming to South Africa on 27 and 29 September 2016 to run workshops in Johannesburg and Cape Town, respectively, with bloggers/ Instagrammers/ filmmakers, etc., on how to create compelling content and methods of global distribution.
1 hour ago
krow, partner agency with London's Natural History Museum for the past eight years, has created a striking new outdoor, press and digital marketing campaign for its new summer exhibition, Colour and Vision.
2 hours ago
To be a truly successful jockey, you're going to have to ride a lot of horses. There's no way to tell how well a horse will compete on race day until it's on the track - and by then, what you thought would end in success, might be headed for a fall.
Pieter Scholtz 2 hours ago
SAN FRANCISCO: Yahoo agreed to sell its core assets to telecom giant Verizon for $4.8 billion, ending a 20-year run by the internet pioneer as an independent company, the firms announced on Monday.
19 hours ago
Keegan Basil, a 24-year-old radio presenter of The KeeganB Show on Hashtag Radio, recently started his own YouTube channel with the same title. Basil aims to use the platform to inform South Africa and the world of the talent that exists in this country, starting off with a focus on entrepreneurship and events.
Pasqua Heard 20 hours ago
Protea Hotels by Marriott is launching a series of videos which showcases travel and the excitement that goes with planning it - viewers may even pick up a new travel tip, or two.
21 hours ago
The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.
1 day ago
One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns. This only makes the entire process much more complicated since it is something else that the owners need to learn. Since we see so many different companies struggling, let us mention some of the main mistakes that have to stop right now. It is understandable that the company cannot afford the use of professional SEO services but this does not mean that low quality work is justified.
Ad industry doyen Gordon Patterson has passed away.
22 Jul 2016