In 2014, it became clear that South Africa was starting to pay attention to influencer marketing as a genuine, worthwhile marketing tool...
By Myles Brown 21 Apr 2015 08:00
In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do. The internet and social media are changing the way our society think and behave, which has brought challenges, but also tremendous opportunities to embrace new ways of building relationships with clients and consumers.
By Nicola Nel & Lauren Volmink 21 Apr 2015 07:00
The 2015 PRISM Awards was held at The Maslow Hotel in Sandton on Sunday 19 April 2015. Here's what the judges had to say.
20 Apr 2015 15:28
If I had a magic wand, with one exaggerated wave I would place a skilled PR professional to sit on the right hand side of every CEO in the country. The reason that I say this is because PR is such a persuasive factor in opinion building that no person, group or business can do without it...
By Bridget von Holdt 20 Apr 2015 14:52
With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies.
By Ian Drummond 16 Apr 2015 14:25
For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'... Newspapers and magazines have been cut down and cut out of media organisations. Electronic media has also suffered with cutbacks and in some cases whole divisions closed down. The big question is, where do all the people who have lost their jobs go?
By Marion Scher 16 Apr 2015 05:20
LONDON: The IABC EMENA (International Association of Business Communication - Europe, Middle East and North Africa), the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication around giving the power of voice to all stakeholders - from employees to customers and community.
By Daniel Munslow 15 Apr 2015 09:08
NEWSWATCH: 'Oops! I did it again...' Sibusiso Leope, aka DJ Sbu, is once again in hot water after using a fake SABS stamp of approval on his energy drink, it is reported...
14 Apr 2015 08:16