In partnership with Gorilla Doctors, LIA has initiated a global competition that is open to all creatives between the ages of 21 - 30 years.
1 hour ago
The business world is changing, and those who do not stay ahead of the curve are sure to be left behind. It is no longer sufficient to take a profit-first business approach: not only is it not sustainable for the long term, but consumers at all levels are now demanding that the business world develops a conscience. Government regulations are slowly following suit, outlining development criteria to begin this critical shift - but is this enough?
Shift Social Development 2 hours ago
After two weeks in South Africa meeting our key clients and attending industry events it was inevitable that I was going to stumble onto the subject of viewability - one of the heads of the 'three-headed beast' of media - the other heads being brand safety and ad-fraud, which I will cover another time.
Mindshare South Africa 2 hours ago
As a small business, you may not think you need to pay much attention to public relations (PR). However, when it comes to branding, marketing and promoting your company, PR is one of the most important tools to help get you the right type of attention for your business. Public relations can provide legitimacy for a business, and that's especially important for a small business that may not have a lot of brand awareness.
mamahlatse marokane 2 hours ago
Local research done by Nielsen Advanced Analytics has highlighted the power and impact of cinema advertising.
3 hours ago
It's not often that my #FairnessFirst column is about an event I've covered, but there is always a first time - this is it! 'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter - the first in Africa and 42nd across the world - at the Red & Yellow Creative School of Business in Salt River...
Leigh Andrews 5 hours ago
Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me. That's probably why I've been watching pet company Whiskas's Kitten Kollege YouTube series for the past 20 minutes.
Andy Walker 2 days ago
Last Saturday saw the resignation of advertising titan, Sir Martin Sorrell who's been labelled as "the world's most famous adman". Sorrell, chief executive of WPP stepped down from the helm with immediate effect amidst allegations of 'financial impropriety' and 'personal misconduct'.
Sam Swaine 17 Apr 2018
With winter and the dreaded flu season around the corner, Discovery Health has teamed up with Uber to provide flu shots on-demand.
16 Apr 2018