Authority marketing: the best route to the customers' hearts (and wallets)
Authority marketing: the best route to the customers' hearts (and wallets)

Auctoritas - the original Latin word for "authority", means "the right to exercise power given by the State (in the form of government, judges, police officers, etc.), or by academic knowledge of an area (someone that can be an authority on a subject)".

By Joseph Neusu 1 hour ago

D&AD Impact Awards winners announced
D&AD Impact Awards winners announced

The winners of the first ever D&AD Impact Awards were announced on 27 September at The PlayStation Theater in New York City. 20 Brands and companies were awarded a D&AD Impact White Pencil, the premier accolade for creative projects that have benefited society as well as a business' bottom line.

1 hour ago

Gamification could drive digital payment
Gamification could drive digital payment

BUDAPEST: Gamification could be used to drive financial literacy in SA where education remains one of the biggest obstacles to achieving widespread adoption of digital payment technology, Mark Elliott, president of MasterCard in SA, said on Tuesday.

By Hanna Ziady 2 hours ago

[Biz Takeouts Lineup] 191: Uber for Business
[Biz Takeouts Lineup] 191: Uber for Business

On the next Biz Takeouts Marketing & Media radio show on Thursday, 29 September 2016, from 9-10am, show host Warren Harding chats to Busi Sizani, Uber for Business program manager for sub-Saharan Africa.

18 hours ago

The Afrikaans market is amongst the largest markets in SA
The Afrikaans market is amongst the largest markets in SA

According to research conducted by Ads24, the Afrikaans market is the second biggest market in South Africa.

19 hours ago

Characteristics of a good entrepreneur
Characteristics of a good entrepreneur

The life of the entrepreneur can seem highly attractive to those looking from the outside. Who would not be attracted by the lure of greater freedom, independence and individual sovereignty that are part and parcel of the life of an entrepreneur?

By Jonathan Stewart 20 hours ago

Seven top SEO tips for small businesses and entrepreneurs
Seven top SEO tips for small businesses and entrepreneurs

Promoting your small business or start-up can be a daunting task for many business owners and entrepreneurs. The good news is that the internet has made marketing your business a lot easier and more affordable.

By Tyron Love 21 hours ago

Image credit:  and
#InnovationMonth: Mastering innovation and marketing at retail

If I was entrusted with running your retail company's marketing department in a capacity as your marketing director, where would I begin to innovate? Well, quite frankly, I would not spend time thinking about where to begin, I would just get on with it.

By Bandile Ndzishe 1 day ago

SABC, where art thou channels?
SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?

By Bonnie Ramaila 3 days ago

Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.

By Josephine Buys, Issued by IAB South Africa 23 Sep 2016

Why social media is critical for SA marketers in 2017
Why social media is critical for SA marketers in 2017

According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.

23 Sep 2016

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.

By Deirdre Elphick-Moore 23 Sep 2016

1,001 better ways to segment your market (than outdated LSMs)
1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target.

By Ross Sergeant 22 Sep 2016