[Orchids & Onions] Jeep hits home with its appeal to FOMO and regret
[Orchids & Onions] Jeep hits home with its appeal to FOMO and regret

One of the basic human emotions you don't often see being used as a marketing tool is regret. But it is powerful: how many of us do not wonder about where the other fork in the road might have taken us?

By Brendan Seery 4 hours ago

KwaZulu-Natal Film Commission in community outreach programme
KwaZulu-Natal Film Commission in community outreach programme

During the Durban International Film Festival, 21-25 June, the KwaZulu-Natal Film Commission will launch its community outreach programme to local townships, in celebration of 100 years of film in KwaZulu-Natal.

5 hours ago

Tech trailblazers: Mobile recruitment made easy
Tech trailblazers: Mobile recruitment made easy

With the noble desire to positively impact SA's unemployment challenge, Giraffe created a mobile application to streamline the recruitment process for employers and jobseekers alike. The startup has since been recognised as a top technology startup in emerging markets, winning the global Seedstars World competition in 2015 and bagging the handsome $500,000 investment prize.

By Lauren Hartzenberg 5 hours ago

Limelight and Red Cherry produce Sofn'free HairXperts TV show
Limelight and Red Cherry produce Sofn'free HairXperts TV show

The Sofn'free HairXperts Masters Challenge 2016 was definitely one for the books, bringing out SA's most shear hair experts. Red Cherry, being the production house for the show, produced launch and maintenance promos as well as a total of eight shows for the hair care brand, which included many hair raising moments and a grand finale that really brought #afrofuturism and the best of what SA has to offer to life. The drive behind the challenge is to discover extraordinary South African hair stylist talent and showcase it for the world to see saying, "Hello World, we have arrived. We are a cut above the rest". And boy did the competition show-up and show-off! This nationwide search really gave us a glimpse into a very bright future for the South African Black Hair Industry.

Issued by Red Cherry Media 6 hours ago

Frieze gets Kofi
Frieze gets Kofi

Frieze Films introduces Kofi Zwana - an exciting young director working out of Johannesburg. Multilingual and diversified in outlook, Kofi provides a fresh view on directing commercials.

Issued by Frieze Films 6 hours ago

Join EXSA in celebrating Global Exhibition Day
Join EXSA in celebrating Global Exhibition Day

EXSA, the Exhibition and Events Association of Southern Africa, will join exhibition organisers, venues, associations and service providers from countries all around the world in support of the first ever "Global Exhibitions Day" on 8 June, 2016.

Issued by EXSA 7 hours ago

Markstry dives in the deep end with Huawei and DDB
Markstry dives in the deep end with Huawei and DDB

The brief from DDB CD Chris Charoux to Spitfire director Markstry on their first commercial for new client Huawei was simple: Keep it premium. And for Markstry, that's business as usual. So over two very long days, shooting in seven locations with two cameras and a drone, no stop was left unpulled.

Issued by Spitfire Films 7 hours ago

The big three: Professional website platforms for small businesses
The big three: Professional website platforms for small businesses

A brand has less than two seconds to make an impact with a potential customer. On the web, the endless barrage of advertising and content means that your company has to stand out from the crowd, or risk becoming part of the noise.

By Hicks Crawford 7 hours ago

My Money Plan: Phefumla
My Money Plan: Phefumla

Leads generation is key in the financial service industry and from 2015 we played a vital role in supporting Old Mutual on the My Money Plan. With the objective of generating leads, the My Money squads hit the road and got busy gaining the confidence of South African consumers.

Issued by Offlimit Communications 8 hours ago

Forget SEO or websites - social media is the future
Forget SEO or websites - social media is the future

I'm not sure if you've noticed but we are living in a new revolution - the digital revolution. And because of this, marketing has changed; it has become increasingly obvious that it is no longer about "sell sell sell" but "engage engage engage".

By Lebogang Mokubela 1 day ago

Change vs. transformational management
Change vs. transformational management

Forget about change management, we are squarely in the transformation age and with it we need to apply transformational management.

By John Sanei 25 May 2016

Five major social media benefits for your business
Five major social media benefits for your business

Social media has become an indispensable part of everyday life and has altered the way people interact with one another. Entrepreneurs have come to rely on social media marketing practices as well as social media management tools in order to promote their products and services. There are numerous benefits to using social media as a marketing tool for your business. The five major social media benefits include:

By AIMEÉ SERRÃO 25 May 2016

Dear SA radio stations
Dear SA radio stations

I've been working in radio for 26 years and I love the medium today as much as I did when I first stumbled across it back in 1990.

By Simon Parkinson 24 May 2016