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How to use video conferencing for marketing
How to use video conferencing for marketing

In today's business world, video conferencing is becoming an increasingly popular way of staying connected. As technology becomes cheaper and easier to use, many companies are finding video conferencing to be a very efficient method for communicating with their sales prospects, customers and employees.

By Charles Mburugu 1 Sep 2015 09:09

New monitoring company hits the ground running
New monitoring company hits the ground running

South Africa's newest specialist broadcast monitoring company, Digeratus, has enjoyed an exciting first month of trade. CEO Jane Duminy is very happy with the market response to the new venture, and believes it is based on Digeratus' client focus. "We are very much driven by what the client wants," she says. "We are happy to work ad hoc in a crisis situation, or to offer reliable ongoing across the board monitoring."

Issued by Digeratus 31 Aug 2015 11:12



David Blyth
Business growth across Africa depends on more relevant business action and communication

Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08

Sunday Times Top Brands Conference, Top Brands Awards announced
Sunday Times Top Brands Conference, Top Brands Awards announced

The second annual Top Brands Conference, hosted by Times Media Events, in association with the Sunday Times was held in Sandton earlier this week. This was followed by the Sunday Times Top Brands Awards...

28 Aug 2015 07:44

Don't let the touch screen replace the personal touch
Don't let the touch screen replace the personal touch

In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...

By Scott Cundill 28 Aug 2015 06:31

Burger King's cheap shot
Burger King's cheap shot

Hello keyboard terrorists.

By Erik de Jager & Cole Matthews 27 Aug 2015 15:20

Top apps to help your business
Top apps to help your business

There is a mobile application for everything nowadays, from monitoring the amount of steps you take and perfecting your photos to tracking loadshedding and getting the latest news...

By Roane Swindon 27 Aug 2015 13:09

The craft of customer experience (CX) design
The craft of customer experience (CX) design

To an outsider who does not understand the work it may look like we draw lots of pictures, talk too much, ask people invasive repetitive questions and then play back the answers. To the insiders who adore customer-centred innovation and design, it is a craft that produces collaborative art.

By Chantel Botha 27 Aug 2015 12:22

Marketing the most important thing first - yourself - Perfect Partners
Marketing the most important thing first - yourself

How an expert matchmaker 'sells' you to others

Issued by Perfect Partners 27 Aug 2015 10:10

Facebook launches Moments app
Facebook launches Moments app

On 25 August 2015, Facebook launched the Moments App on the App Store and Google Play in South Africa. This standalone app gives users a quick, easy way to give photos to friends and get photos back...

27 Aug 2015 08:46

ANC says new logo is a no-go
ANC says new logo is a no-go

If it ain't broke, don't fix it - and the ANC wants the DA-led City of Cape Town to learn this the hard way...

26 Aug 2015 08:19

[Digital Marketing] Strategy trumps trends
[Digital Marketing] Strategy trumps trends

Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours. Over a year, that balloons to nearly 10 billion pieces of content, overtaking the number of people on Earth.

By Riaan Wolmarans, Issued by Metropolitan Republic 26 Aug 2015 07:05

Forget words, consumers like pictures - Chris Moerdyk
Forget words, consumers like pictures

Times have changed, but only a few advertisers and PR people have realised it, with the rest continuing their outdated obsession with the written word.

Issued by Chris Moerdyk 25 Aug 2015 08:22