In the second part of a two-article series exploring the digital customer journey, 25AM's Johan Walters offers some tips and techniques for optimising the purchasing funnel.
By Johan Walters 18 Apr 2014 07:39
The ABF's 44th AGM was successfully held on the 7th April at Draft FCB's offices in Sandton. The Executive Committee conducted all affairs within a short space of time, with the publicly released annual report reflecting a more promising year ahead.
Issued by Advertising Benevolent Fund 17 Apr 2014 14:11
For the ninth consecutive year, the Zinto Marketing Group (Zinto) will drive a series of interactive activations over the Easter weekend during the Zion Christian Church pilgrimage in and around Polokwane, Limpopo. The campaign intends to reach over six million commuters over a four-day period and is targeted at the main consumer market.
Issued by Zinto Activation Group 17 Apr 2014 14:02
NEWSWATCH: The SABC's banning of a DA advert infringes freedom of expressions says the DA, reports Times Live, and the SABC has defended its ban, reports iafrica.com. The hearing was adjourned last night and resumes today at 6pm, reports news24.com.
16 Apr 2014 10:32
... Even the Singapore Tourism Board, which commissioned it - has scrapped it. (Video - if you're brave and like something cheesy)
16 Apr 2014 06:55
The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots.
By Danette Breitenbach 16 Apr 2014 06:46
Interbrand Sampson De Villiers partnered with the JSE to create a new image for the world-class African exchange
Issued by Interbrand Sampson De Villiers 15 Apr 2014 14:18
A media chronology: 'Any form of discrimination with regard to a country or a person on grounds of race, religion, politics, gender or otherwise is incompatible with belonging to the Olympic Movement.' - Article 6 of the Fundamental Principles of Olympism.
By Ed Herbst 15 Apr 2014 08:42
The short film 'Dove: Patches' highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women.
15 Apr 2014 06:19
Project failure is never what project managers aim for, but it is unfortunately common, and, with improper planning, almost certainly inevitable.
By Jonathan Hawkes, Issued by Red & Yellow 14 Apr 2014 13:41
NEWSWATCH: Guardian Liberty Voice reports that after the SABC banned a Democratic Alliance ad, the same ad has gone viral. (Videos)
14 Apr 2014 08:58
Proof of the extent to which the MTN Radio Awards has grown in stature in just five short years was the more than 1,000 industry stalwarts and young guns in attendance at this year's award's ceremony held at the Sandton Convention Centre in Johannesburg.
By Luise Allemann 14 Apr 2014 07:11
We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.
By Donna Rachelson 11 Apr 2014 08:01
