New ttrumpet feature keeps communities safer
New ttrumpet feature keeps communities safer

ttrumpet - the white label over-the-top (OTT) service provider - now brings 'Community Channels' - a new dimension to the platform by using mobility and OTT to make communities and business owners feel safer.

8 Feb 2016 15:15

Image from last year's NYF judging session
Judging the world's best advertising

Michael O'Rourke, president of New York Festivals' World's Best Advertising? Awards, shares his perspective on judging what's deemed as the best advertising globally.

8 Feb 2016 15:00

Lighting can make or break an event
Lighting the way

There's more to lighting than meets the eye - discover why lighting is vital for events.

By David Limbert 8 Feb 2016 14:00

© Bowie15 – 123RF.com
Amla and the sport reporting mistruths

Which of these statements is true: a) Cricketer Hashim Amla turned down an interview with an 'improperly dressed' Indian female journalist and asked her to change her attire before he's give her a soundbite, b) Amla pays a fine for not wearing the Castle Lager logo on his shirt, or c) None of the above. Welcome to the murky waters of 'ethical journalism'.

By Leigh Andrews 8 Feb 2016 14:00

Student campaign of the year for PRISM Awards 2016
Student campaign of the year for PRISM Awards 2016

Public relations graduates find it difficult to get jobs without having any experience. Industry expects more from students and graduates than just an understanding of public relations and its different functions. The re-introduced Student of the Year Campaign of the PRISM Awards is the ideal way to bridge this gap - giving students the opportunity to get recognition for their work and start building a vital network in the public relations industry as they embark on their career.

Issued by PRISM Awards 8 Feb 2016 12:47

Grey Africa kicks off 2016 with three promotions - Grey
Grey Africa kicks off 2016 with three promotions

Grey Africa has announced the permanent appointments of two client service interns, Mondli Mngomezulu and Danielle Senekal, who have successfully completed the company's internship programme.

Issued by Grey 8 Feb 2016 12:31

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer 8 Feb 2016 12:00

RADAR's not-so-new kids on the block
#DesignMonth: Not-so 'Under the Radar'

There's a not-so-new agency in (Cape) Town. It sees the whole of 2015 as a highlight as it's the year it moved into new offices in both Rose Street, Bo Kaap and Maboneng, Johannesburg. It also won new clients in Visa, Bacardi and DGB, entered and won its first Loerie, welcomed many new faces through their doors and launched a new website. Here's why RADAR's set to be the pulse of the local brand design industry.

By Leigh Andrews 5 Feb 2016 12:00

10 start-up decisions you'll never regret
10 start-up decisions you'll never regret

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate

By Thabiso Thantsha 5 Feb 2016 11:38

© Dolphfyn – 123RF.com
Digital media: What's going to be big in 2016?

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space.

By Richard Lord 4 Feb 2016 15:00

Nadia Boucher Coombe, head of marketing for 24.com and Tseliso Rangaka, executive creative director at Ogilvy & Mather Cape Town
Doing work to be proud of

The latest radio and TVCs from Ogilvy for Careers24 are something to be proud of - highlighting the awkward scenarios that can arise when you're asked 'So what do you do?' They punt the point that you really should only do work you're proud of. If not, it's time to hit the job market - again.

By Leigh Andrews 4 Feb 2016 12:00

#DesignMonth: Fashion forward with Leah Misika
#DesignMonth: Fashion forward with Leah Misika

Leah Misika is the founder and managing director of La Mode Fashion. She's a design creative whose love for fashion and background in retail management makes for a well-balanced integration of disciplines.

By Beverley Klein 4 Feb 2016 09:35

Future marketing
Future marketing

I have come to the realisation that we as humans are changing the way we react to marketing at a ridiculous pace. We expect different things from companies than we did last year.

By Zane Ford 2 Feb 2016 13:34