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[Content Marketing] Evolution of the multiscreen landscape - John Brown
[Content Marketing] Evolution of the multiscreen landscape

How media is proving its worth to an attention starved audience...

By Tim Robinson, Issued by John Brown Media 28 Jul 2015 10:10

Pollination process at HoneyKome continues
Pollination process at HoneyKome continues

With a history of delivering successful digital solutions across various marketing and communication disciplines (often with a 'real world' cross over, too,) the team at HoneyKome has seen some new account gains in recent months.

28 Jul 2015 10:01



Top South African brands on Facebook, rated by Interaction Engagement Score
Top South African brands on Facebook, rated by Interaction Engagement Score

Social media specialist agency, HaveYouHeard has analysed 200 brands' performance on Facebook, and compared that to a similar study the agency conducted at the end of 2014...

28 Jul 2015 10:00

Cape Town restaurant shows the world how to deal with racist online reviews
Cape Town restaurant shows the world how to deal with racist online reviews

Online reviews can be a tricky business, especially in the restaurant trade. In between picky customers and the ego needed to make an eatery sustainable things can get very messy, very quickly...

By Stuart Thomas 28 Jul 2015 08:00

[Content Marketing] Is content marketing replacing traditional news media?
[Content Marketing] Is content marketing replacing traditional news media?

"Any brand that adopts content marketing is a potential competitor for traditional media."

By Riaan Wolmarans 28 Jul 2015 06:37

[CEM Africa Summit] Employee satisfaction = customer satisfaction
[CEM Africa Summit] Employee satisfaction = customer satisfaction

The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

By Leigh Andrews 28 Jul 2015 06:00

Dialling into South African advertising with +27
Dialling into South African advertising with +27

I've always thought it clever to refer to cities by their dialing codes, turning Joburg into '011', Cape Town into '021' and Durban into '031'. +27 Advertising takes this concept a step further...

By Leigh Andrews 27 Jul 2015 14:00

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.

By Louise Marsland 24 Jul 2015 10:46

[Content Marketing] Content marketing spend increases globally
[Content Marketing] Content marketing spend increases globally

80% of B2C marketers rate social media content marketing as the most effective.

By Louise Marsland 23 Jul 2015 08:21

Future APEX award predictions: More agencies, more recognition
Future APEX award predictions: More agencies, more recognition

Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck, CEO at Joe Public, about what it takes to win an APEX award - particularly that elusive Grand Prix - and his desire to see more involvement from the industry...

By Ann Nurock 22 Jul 2015 14:06

How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid - Knowledge Resources
How to reach and engage with poor consumers, also referred to as the Bottom of the Pyramid

Increasingly companies are trying to tap into the Low-Income market, but finding it extremely challenging. Discover some of the secrets, tactics and innovation required to succeed at the BoP!

Issued by Knowledge Resources 22 Jul 2015 11:44

How do you boil a frog?
How do you boil a frog?

According to the classic anecdote - Very slowly...

By John Laurence 21 Jul 2015 14:00

[Content Marketing] Content marketing trends
[Content Marketing] Content marketing trends

"Content marketing is marketing that has everything to do with the consumer, not the product."

By Louise Marsland 21 Jul 2015 06:20