Brand reputations are often said to be fragile things and it is true that some well-known names have never regained ground they lost when a crisis dented their images.
Brendan Seery 16 hours ago
For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse (20 billboards and 250 shelters in 2014; followed by 22 billboards and 112 bus shelters in 2015); a campaign that has just rolled out once again in 2016.
Terry Murphy 16 hours ago
A new report from the Chief Marketing Officer (CMO) Council, Building Brands That Attract and Engage Fans, taps into expert opinion from PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank and Overwaitea Food Group to learn more about how culturally connected brands stay valued, real and relevant with consumers.
16 hours ago
With no fewer than seven halls and over 22,000sqm of exhibition space showcasing the latest décor and design trends, products and services, not to mention an extensive Trade Business Programme, Decorex Joburg 2016 offers the ultimate business forum for trade professionals.
Thebe Reed Exhibitions 16 hours ago
The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists, is so important, rather than simply telling what they do.
Brand Alive 16 hours ago
Telecommunications Minister Siyabonga Cwele is taking the Independent Communications Authority of SA (Icasa) to court to challenge its decision to invite applications for spectrum licences from companies wishing to provide mobile broadband wireless access services.
Genevieve Quintal 17 hours ago
The annual International Nelson Mandela Day celebrated on Madiba's birthday on 18 July, is more than a celebration of his legendary life and legacy, but a global initiative to honour his values and his dedication to the service of humanity. The call for individual volunteerism encourages everyone to devote 67 minutes to community service to help uplift people, show love and support and make the world a better place for everyone.
Universal Church of the Kingdom of God 17 hours ago
The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.
1 day ago
One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns. This only makes the entire process much more complicated since it is something else that the owners need to learn. Since we see so many different companies struggling, let us mention some of the main mistakes that have to stop right now. It is understandable that the company cannot afford the use of professional SEO services but this does not mean that low quality work is justified.
Ad industry doyen Gordon Patterson has passed away.
22 Jul 2016