Prestigious Top 500 Awards to showcase SA's business elite
Prestigious Top 500 Awards to showcase SA's business elite

From the page to the stage

Issued by Topco Media 6 hours ago

Facebook, measuring 'viewing' and the quest for real attention
Facebook, measuring 'viewing' and the quest for real attention

Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”? And how can advertisers find meaning and value in view duration metrics in general?

By Jason Bercovici, Issued by Exponential 6 hours ago

Chris Moerdyk
The Ford Kuga PR debacle shows how badly social media is managed

The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa.

By Chris Moerdyk, Issued by Chris Moerdyk 6 hours ago

TMI Media wins Kraft Heinz
TMI Media wins Kraft Heinz

TMI Media has started 2017 with a bang. The newly formed agency has been awarded the prestigious media portfolio for Kraft Heinz Company South Africa.

Issued by TMI 6 hours ago

Posterscope's Future Defining Themes of OOH Conference
Posterscope's Future Defining Themes of OOH Conference

Out of Home (OOH) is in the midst of a revolution that is changing how it is planned, bought and its interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm. Posterscope's international and local experts explore how many of our pre-existing rules, recommendations and benchmarks will be re-examined in 2017.

Issued by Dentsu Aegis Network 7 hours ago

MTN’s new TV ad pokes a little fun at Vodacom’s group of elderly ladies on tour © – .
[Orchids and Onions] All's fair in love and the ad business...

Nothing is truly original, so the experts say… everything has been seen, or done, once before. And true creativity is a synthesis of all that an active and alert mind absorbs from everywhere.

By Brendan Seery 7 hours ago

News24 2016 Matric Results Hub smashes 2015 stats
News24 2016 Matric Results Hub smashes 2015 stats

The National Senior Certificate matric results were released nationally from 5 January and millions of anxious matriculants used News24's Matric Results Hub to find out how they did.

Issued by 24.com 7 hours ago

Litha Communications to manage Schneider Google AdWords campaign
Litha Communications to manage Schneider Google AdWords campaign

Litha Communications has been appointed to manage the Schneider Electric South Africa's Google AdWords campaign for its Star product range in South Africa in 2017.

Issued by Litha Communications 8 hours ago

(c) Katarzyna Bialasiewicz -
ASA sinks teeth into Aquafresh

It has been exposed in a battle of toothpastes that when it comes to protecting your pearly whites Aquafresh Complete Care is not necessarily better than other brands, as suggested in an advert.

By Roxanne Henderson 9 hours ago

Deseré Orrill
#BizTrends2017: Real time and real people, living real lives will count in 2017

Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.

By Deseré Orrill 1 day ago

Design thinking and empathy generation
Design thinking and empathy generation

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework.

By Robert Bloom and Katherine Train 13 Jan 2017

Johanna McDowell
#BizTrends2017: Key advertising industry trends for 2017

Here are our forecast trends for 2017, from IAS:

By Johanna McDowell 12 Jan 2017

Bea Arthur. Image credit © – .
Defending Bea Arthur

It's hard work loving radio. Many in the industry view her as the big-boned, frumpy medium, partial to unfashionable trouser suits with elasticated waists. Essentially, she's Bea Arthur and you will be judged harshly for subscribing to her fan club.

By jenny glover 11 Jan 2017