In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out Ogilvy & Mather Cape Town's Managing Director, Luca Gallarelli expects...
By Leigh Andrews 29 May 2015 14:00
John's profile on a well-known dating site reads: 'I'm a loving, kind and sensitive, patient, happy-go-lucky faithful kind of guy looking for that special woman to spend the rest of my life with. Someone who can be my best friend, my lover and my rock. If you like romantic dinners, walks on the beach and picnics in the sunset....'
By Helen McIntee 28 May 2015 14:09
The meaning of 'marketing' is technically described as: The action or business of promoting and selling products or services, including market research and advertising...
By Dave Nemeth 28 May 2015 14:00
The president's rating in metro areas continues to drop, with 33% stating that Jacob Zuma is doing a good job as the president of the country, compared to 37% in November 2014. These figures, however, differ by race and area, with 43% of black people saying that the president is doing a good job versus 11% of white people, 11% of coloured people and 18% of Asian people. In 2014, 48% of black people agreed with the statement, a 5% drop in support from this group.
Issued by TNS South Africa 28 May 2015 12:23
Demographica CEO Warren Moss on 'The Demographica Way', the full-time anthropologists they employ and the importance of people in targeting direct communications...
By Leigh Andrews 28 May 2015 06:00
Marketing executives comments on search engine optimisation: "SEO is like something you do in the toilet, we know it's important but spare us the details"...
By Gordon Barker 26 May 2015 09:43
Multi-award winning sports anchor, Nick Feinberg presents new football show on Heart FM
Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise. Here's how to position your brand at the forefront of the trend and create effective platforms for engaging with mobile customers.
By Andre Steenekamp 25 May 2015 05:47