According to Forrester, perceived value is equal to experience over expectation. Customers have higher, and higher expectations of customer experience and social media channels like Facebook and twitter are fundamental to this shift.
Craig Terblanche 21 minutes ago
Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer's world.
Mike Saunders 1 hour ago
One can easily draw an analogy between the top-performing companies or entrepreneurs in tough times and top-performing sportsmen in a high-pressure arena, in the sense that both decide not to 'cut and run'. Rather, they quickly evolve their respective game plans in order to hold their ground, keep advancing and, ultimately, win. Both hone their fitness to become leaner and meaner, rather than giving up territory -- or cutting costs, in the business sense.
Karla Fletcher 2 hours ago
The National Small Business Chamber (NSBC) has announced South Africa's Top 20 Small Business & Entrepreneurship Award winners and the finalists of the 2016 South African Small Business Awards. The Awards acknowledge South Africa's most outstanding businesses and the exceptional people behind them.
2 hours ago
NEW YORK: Twitter announced plans on Thursday to cut nine percent of its workforce as the struggling social network reaffirmed its strategy to drive growth after failing to find a buyer.
3 hours ago
Advertising agency, M&C Saatchi Abel and its client RocketSeed have launched a newly launched initiative, Stamps for Good, which is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber sends), linked to ten different charities.
21 hours ago
In today's 'too much information' (TMI) age, standing up and standing out are the key to being remembered. One tool that goes beyond just 'engaging' its audiences to help users retain the memory of the marketing message (or anything else for that matter), is video and it is fast becoming the mainstay of communicators around the world - including in South Africa.
Deseré Orrill 1 day ago
It's not unusual for established business people to share their knowledge with the rest of the digital industry. In fact, considering the rate at which this sector has grown over the last five years, in particular, it's a necessity. While many conferences and forums stand out among the rest, and offer successful entrepreneurs and tech geeks the chance to share some of their knowledge and expertise - some carry more prestige than others.
Nona Creative 3 days ago