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Content marketing for boring brands

The Red Bull Stratos jump was pretty exciting. A man falling from space makes for compelling viewing. Smirnoff invested in technology that enabled a few disabled participants to create a music track, using the few movements they could make.

By Kat Scholtz 1 Aug 2014 13:53

Webtickets goes cashless with NFC payment system

Integrated online ticketing service, Webtickets recently introduced NFC's 'Tap-n-Go' technology as an effective event management solution. NFC is a wireless technology that gives you the ability to tap your smartphone or a preloaded card against a credit reading device or a tag that is NFC-enabled.

1 Aug 2014 12:49

Soweto Marathon to Just Do It

The Soweto Marathon has been revived by multiple partners led by Central Gauteng Athletics and Soweto Marathon Trust, with global sports brand, Nike, as the new title sponsor and partner of what is undoubtedly the people's race.

Issued by Octagon South Africa 31 Jul 2014 10:34

Business of Design seminar launches in October 2014

A seminar/talks programme, aimed at designers and design businesses in various fields of design, will be launching in Cape Town and Johannesburg in October 2014.

31 Jul 2014 09:34

How social media is destroying our society

I was an early adopter of social media... my Facebook, Twitter & LinkedIn accounts all kicked off around 2006/7 - and once again I find myself an early adopter as I join the ranks of millions of people around the world who are shutting down their social media profiles.

By Chemory Gunko 30 Jul 2014 16:07

Holiday rental company doubles its website traffic

Content marketing and holiday accommodation in Cape Town. A perfect match? This is how holiday rental company Capsol doubled the traffic to their website.

30 Jul 2014 15:17

Rising middle class offers marketing opportunities

The middle-class or middle market in South Africa of LSM 4-7 offers the perceptive marketer a wealth of opportunity, as this class begins to grow in disposable income.

29 Jul 2014 08:34

Prophet cartoon a bad call, says Dawes

Publishing a cartoon depicting the Muslim Prophet Mohammed by the Mail & Guardian was a bad editorial decision, although the courts allowed it, former editor of the newspaper Nic Dawes said at the weekend.

29 Jul 2014 07:26

The new home of Mediacore

Mediacore's new premises boast a 70m² filming studio that converts from Chroma to an all-white infinity curve for product shoots and even to a black studio for music videos.

By Henry Baldish, Issued by Mediacore 28 Jul 2014 15:04

From broadcaster to coffee shop - the new role of the digital publisher

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media - consider the reach, look at the frequency, and then go with the vehicles that offer the optimal mixture of the two.

By Pierre Cassuto 28 Jul 2014 14:58

New Drive Dry campaign launches at social drinking hot spots

The latest Drive Dry campaign, 'Go Places with Drive Dry' launched this past weekend, targeting South Africa's social drinking hot spots over the next month.

28 Jul 2014 13:02

Unrepentant minister has faith in Motsoeneng

Communications Minister Faith Muthambi says she has filed an affidavit opposing the DA court bid to reverse the SABC board's decision to appoint Hlaudi Motsoeneng permanently as chief operations officer.

By Quinton Mtyala and Jan-Jan Joubert 28 Jul 2014 07:25

New CSI initiative empowers young women in marketing sector

A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng. The initiative, Phakama Women's Academy, is a corporate social investment (CSI) programme from VWV, the brand experience agency.

By Danette Breitenbach 28 Jul 2014 07:11