A brand has less than two seconds to make an impact with a potential customer. On the web, the endless barrage of advertising and content means that your company has to stand out from the crowd, or risk becoming part of the noise.
Hicks Crawford 11 hours ago
Working in the stock image industry means dealing with the most ground-breaking photographic work from African photographers across the continent.
Yumna Patel 1 day ago
The New Generation Awards, which recognise agencies and corporates for the initialisation of social and digital concepts and campaigns, are now open for entries. Entries submitted before 15 June 2016 are R500 per category, entries received after that date will be R600 per entry.
1 day ago
Effective 1 June 2016, Mark1 has announced acquisition of two top line digital businesses - Primedia's Dash of Lime and 365 Digital.
27 May 2016
Since starting my professional career, just over four years ago, I have worked at two reputable digital marketing agencies in South Africa, both of which have moulded me into the copywriter that I am today. However, while I managed to break into the industry as a slightly naïve writer with an above-average work ethic and, thus far, have managed to survive it, I still occasionally feel as though I have to 'wing it' more often than I'd like. So, in an effort to help prepare the fledgling junior copywriters that are out there, I have put together a list of the three most important things that I think every writer should know before landing his or her first job at an agency - things that just might help you navigate this complicated world (relatively) unscathed.
South Africa needs coders, South Africans need jobs. It seems a simple equation, and an area of immense possibility for creating employment, changing lives, and growing our economy.
Red & Yellow 26 May 2016
Without doubt, today's ever-quickening cycle of change is unprecedented. Change today is faster, more erratic, more elemental than ever before. A collision of technological, competitive and cultural pressures is forming a vortex of what we have begun to call the 'information age'.
26 May 2016
According to Google, more than 20 million South Africans are using the internet today. Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the Internet is a truly mainstream technology that reaches South Africans from every walk of life.
Bianca Quinn-Diavastos 26 May 2016
A new study from Juniper Research, 'Digital Retail Marketing: Coupons, Advertising & Consumer Engagement 2016-2020', found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons.
25 May 2016
The rise of digital recruitment is no more a trend, but rather a business norm, as paper-based CVs lose prominence to recruitment via social media becomes.
24 May 2016
The Fourth Industrial Revolution will affect the very essence of our human existence, including how businesses operate and how customers interact with businesses. This revolution, also called Industry 4.0, is used to define a number of contemporary automation, data exchange and manufacturing technologies which draw together smart technology such as cyber-physical systems, the Internet of Things (IoT) and the Internet of Services (IoS).
Paul Fick 24 May 2016