Digital most read



Andrew Felbert
Three metrics for social success: Who's doing it right in South Africa

If you have them, you are content and they don't really matter, if you don't, it's a major headache. Followers on Facebook definitely don't excite the senses as an interested third party in a post organic reach world, but they still have a role to play in measuring social success. The followers you have provide a base with which you can work from. Understanding your social demographic for content creation, offline communications or targeting similar people with paid advertising.

By Andrew Felbert 2 Mar 2015 16:27

Evolving in-store digital media networks - Woolworths Rosebank - One Digital Media
Evolving in-store digital media networks - Woolworths Rosebank

One Digital Media (ODM) has been working with Woolworths over the last several years to enhance their in-store digital media network. The network has been growing in size and diversity with the ODM team implementing the media network in the majority of the South African Woolworths stores. This media-rich network is now evolving into a state-of-the-art communication channel.

Issued by One Digital Media 2 Mar 2015 12:03

Are SMEs maturing in their use of IT?
Are SMEs maturing in their use of IT?

Key questions in SME Survey 2015 are, 'how well are SMEs coping with technology and what mechanisms are they using?' This is critical at a time when technology tools ranging from email to social media are becoming more complex rather than simpler and many small and medium enterprises (SMEs) are struggling to cope with the rapid pace of change.

28 Feb 2015 08:17

[Biz Takeouts Podcast] 124: A packed show about an event, a women's academy and research
[Biz Takeouts Podcast] 124: A packed show about an event, a women's academy and research

On Thursday, 26 February 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) has packed the hour long show with four guests. We were joined via Skype by Koo Govender, VWV Group Chief Executive Officer, following the launch and graduation of 25 students from the Phakama Women's Academy.

27 Feb 2015 12:57

Would Maslow have included Wi-Fi into his hierarchy of needs? - Amorphous
Would Maslow have included Wi-Fi into his hierarchy of needs?

Abraham Maslow's hierarchy of needs is a theory in psychology which ranks the importance of human needs and wants. My question is... surely in this day and age, Wi-Fi, as an enabler, is just as important as belonging and self-actualisation?

By Carryl Harvey, Issued by Amorphous 27 Feb 2015 12:34

Digital agency demand increases, but SA needs to meet international best practice
Digital agency demand increases, but SA needs to meet international best practice

This year's inaugural IAB Digital Summit highlighted the rapid advances made by digital agencies in South Africa, but underlined that they need to conform more to international standards and industry best practices. A first of its kind in SA, the summit recognised maintenance standards and excellence in digital work.

27 Feb 2015 08:55

Martin Walshaw
Time to dump passwords for good?

It's conceivable that one day biometrics may replace passwords completely, across many different services...

By Martin Walshaw 27 Feb 2015 06:20

Amanda Sevasti
Hiring for social media

A social media professional must be clever, sharp, accurate and skilled at relationship-building. They are a copywriter, PR executive, brand ambassador, customer care agent, account manager, strategist, media planner - all in the space of an hour.

By Amanda Sevasti, Issued by NATIVE VML 25 Feb 2015 13:29

The death of SEO and the rise of Optimisation - Knowledge Resources
The death of SEO and the rise of Optimisation

The SEO services we all understand and offer are evolving radically and will not leave us unscathed. The true measurement of success in 2015 is Optimisation.

By Ryan Sauer, Issued by Knowledge Resources 25 Feb 2015 12:57

Sizmek Floating Trophy awarded to Ninety9Cents - Sizmek
Sizmek Floating Trophy awarded to Ninety9Cents

This award is presented to a creative agency that created an ad the Sizmek team feels was the most successful example of Rich Media done well, during a quarter.

Issued by Sizmek 25 Feb 2015 12:06

Promise Digital wins Brutal Fruit - Promise Digital
Promise Digital wins Brutal Fruit

SAB-Miller has appointed Promise Digital as Brutal Fruit's sole digital agency effective 1st April 2015.

Issued by Promise Digital 25 Feb 2015 11:18

Is South Africa ready for B2B e-commerce? - Digital Planet
Is South Africa ready for B2B e-commerce?

E-commerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6bn mark, increasing exponentially over the last decade from R688m in 2006. However e-commerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B e-commerce.

By Neil Watson, Issued by Digital Planet 25 Feb 2015 09:14

[NewsMaker] Dylan McLean
[NewsMaker] Dylan McLean

Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public. With 19 years' experience in the industry, McLean is ready to position Connect Joe Public within the agency as a digital solutions innovation hub.

By Louise Marsland 25 Feb 2015 06:48