The business world is changing. Historically, businesses were "analogue" in that they had a bricks-and-mortar store where customers would interact with real people and things were dealt with on a personal level.
Tom Pegrume 1 Dec 2016
Just because your privacy policies dictate that you need to run email marketing from within your own IT infrastructure, doesn't mean that you can't use a professional email marketing software system. Generally CRM or other software does not provide the necessary functionality that dedicated email marketing software can provide.
LOW FAT 1 Dec 2016
WASHINGTON: Netflix said Wednesday it would allow offline viewing of streamed videos, a feature long sought by users who want to watch on a plane or to avoid data-connection charges.
1 Dec 2016
Victor Navarro, EMEA sales director, Media Solutions at Sizmek, shared his insights on the rise of programmatic advertising in the United Kingdom at the StrikeAd Mobile Programmatic Advertising event. Navarro urged South African advertisers to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over.
Pasqua Heard 1 Dec 2016
Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post - we thought it apt to quote from HuffPost for this installment of marketing wisdom.
Herman Cremer 1 Dec 2016
Gavin Forsyth, chief marketing officer of Cybercellar, says: "Wine is one of the few truly lifestyle FMCG products out there. This means that brand affinity isn't just created by the product itself, but also by the environment in which it is consumed. It therefore makes sense to incorporate events with wine, allowing us to provide customers with a complementary service to enhance their Cybercellar.com experience." Forsyth shares more on the power of collaborative partnerships.
Leigh Andrews 29 Nov 2016
Digital marketing is one of the best marketing instruments recognised for its effectiveness and ease of use. Compared to conventional marketing tools, digital marketing is more countable, making it easier for brands and corporations to keep track of their ROI.
Humans are constantly evolving.
Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers time and again will have the advantage. Luckily, engagement isn't impossible to capture in thanks to today's technology and social platforms.
Jennifer Roberts 29 Nov 2016
Barely a week after winning three coveted awards at the Pearl Awards in New York, John Brown Media wins an additional three awards for their work with Pick n Pay at the International Content Marketing Association Awards in London.
John Brown 28 Nov 2016
In a bid to grow and legitimise the competitive gaming industry further in South Africa, Kagiso Media has acquired the eSports platform, Mega8 eSports, from Cape Town based software developers, Critter, which is now a shareholder in Mega8.
28 Nov 2016