What does successful digital transformation look like?
What does successful digital transformation look like?

The business world is changing. Historically, businesses were "analogue" in that they had a bricks-and-mortar store where customers would interact with real people and things were dealt with on a personal level.

By Tom Pegrume 1 Dec 2016

Professional email marketing software for banks and insurance companies
Professional email marketing software for banks and insurance companies

Just because your privacy policies dictate that you need to run email marketing from within your own IT infrastructure, doesn't mean that you can't use a professional email marketing software system. Generally CRM or other software does not provide the necessary functionality that dedicated email marketing software can provide.

Issued by LOW FAT 1 Dec 2016

Netflix launches offline viewing, matching Amazon
Netflix launches offline viewing, matching Amazon

WASHINGTON: Netflix said Wednesday it would allow offline viewing of streamed videos, a feature long sought by users who want to watch on a plane or to avoid data-connection charges.

1 Dec 2016

Programmatic advertising: the marriage of creativity with technology
Programmatic advertising: the marriage of creativity with technology

Victor Navarro, EMEA sales director, Media Solutions at Sizmek, shared his insights on the rise of programmatic advertising in the United Kingdom at the StrikeAd Mobile Programmatic Advertising event. Navarro urged South African advertisers to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over.

By Pasqua Heard 1 Dec 2016

123RF
Mobile has friends in all the right places

Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post - we thought it apt to quote from HuffPost for this installment of marketing wisdom.

By Herman Cremer 1 Dec 2016

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Pouring out the power of partnerships with Cybercellar and Quicket

Gavin Forsyth, chief marketing officer of Cybercellar, says: "Wine is one of the few truly lifestyle FMCG products out there. This means that brand affinity isn't just created by the product itself, but also by the environment in which it is consumed. It therefore makes sense to incorporate events with wine, allowing us to provide customers with a complementary service to enhance their Cybercellar.com experience." Forsyth shares more on the power of collaborative partnerships.

By Leigh Andrews 29 Nov 2016

Digital marketing in the Middle East: The trends that matter
Digital marketing in the Middle East: The trends that matter

Digital marketing is one of the best marketing instruments recognised for its effectiveness and ease of use. Compared to conventional marketing tools, digital marketing is more countable, making it easier for brands and corporations to keep track of their ROI.

By Boris Dzhingarov, Issued by Monetary Library 29 Nov 2016

TMI and Quinton Jones launch new venture
TMI and Quinton Jones launch new venture

Digital agency group TMI has announced the formation of a new business venture, TMI Media.

Issued by TMI 29 Nov 2016

123RF
Content is still king in a hand-held world

Working in the digital publishing industry can be exciting and excruciating in equal measure.

By Simon Wilkes 29 Nov 2016

123RF
Six steps to a better digital marketing strategy

Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers time and again will have the advantage. Luckily, engagement isn't impossible to capture in thanks to today's technology and social platforms.

By Jennifer Roberts 29 Nov 2016

John Brown Media scoops three more international awards
John Brown Media scoops three more international awards

Barely a week after winning three coveted awards at the Pearl Awards in New York, John Brown Media wins an additional three awards for their work with Pick n Pay at the International Content Marketing Association Awards in London.

Issued by John Brown 28 Nov 2016

Kagiso Media's Mega8 eSports platform to hold first tournament
Kagiso Media's Mega8 eSports platform to hold first tournament

In a bid to grow and legitimise the competitive gaming industry further in South Africa, Kagiso Media has acquired the eSports platform, Mega8 eSports, from Cape Town based software developers, Critter, which is now a shareholder in Mega8.

28 Nov 2016