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POV: Yahoo acquires BrightRoll - Mindshare South Africa
POV: Yahoo acquires BrightRoll

Mindshare Point of View: Yahoo has acquired BrightRoll, a programmatic video advertising platform, for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.

Issued by Mindshare South Africa 21 Nov 2014 07:46

Judges announced for the 2015 IAB Bookmarks
Judges announced for the 2015 IAB Bookmarks

The judging panel has been announced for the upcoming IAB Bookmarks. The annual awards continue to entrench digital as a recognised medium with a panel of industry experts in online publishing, marketing and building categories.

20 Nov 2014 15:09

Seven ways small businesses can use technology to boost sales
Seven ways small businesses can use technology to boost sales

Small business owners are always looking for an edge to help them maximise their profits. One way to do that is by using technology to your company's full advantage. Here are seven uses of technology that can help you make more money, save time, and reduce the risk of catastrophe.

By James White 20 Nov 2014 14:07

The future of television
The future of television

Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another, and is so woven into the fabric of our lives that it is often taken for granted.

By Deborah Usher 20 Nov 2014 08:45

Jarred Cinman
Digital as everything

Ever since the dawn of the so-called "digital marketing revolution" this new medium has represented a new, alternative way of reaching consumers and driving engagement with brands. As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed.

By Jarred Cinman, Issued by NATIVE VML 19 Nov 2014 16:09

Suren Govender
Keeping up with the connected customer

At this late stage in our technological evolution we are facing yet another digital divide - this time between consumers and the companies that supposedly serve their interests. And it's time the latter caught up.

By Suren Govender 19 Nov 2014 14:23

[NewsMaker] Pete Case
[NewsMaker] Pete Case

Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future, specifically its dynamic content offering for the South African and African market.

By Louise Marsland 19 Nov 2014 13:25

CEOs and management should be in tune with social media
CEOs and management should be in tune with social media

Educating CEOs and management is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error. And when it comes to social media, CEOs and management have no choice but to embrace it.

By Val Bourdos Nichas 18 Nov 2014 14:42

[AfricaCom 2014] Appsolutely awesome insights from the final AfricApps session
[AfricaCom 2014] Appsolutely awesome insights from the final AfricApps session

Have you factored slow EDGE and desktop link incompatibility into your mobile app design process? These hot topics were bandied about on the last day of AfricApps at AfricaCom 2014.

By Leigh Andrews 18 Nov 2014 08:00

Why marketers should get personal with email - Duo Marketing
Why marketers should get personal with email

Email marketing is still the most widely used tool in the marketer's toolbox and a key driver of business value, but it should be used in an increasingly sophisticated way to tap into the full power of the inbox, says DUO Marketing + Communications chief executive Judith Middleton.

Issued by Duo Marketing 17 Nov 2014 10:14

Social Feed feeds hungry school kids through social media
Social Feed feeds hungry school kids through social media

What if we shared something that could actually make change happen? And what if brands bought media that could make a real difference - like feeding thousands of hungry school children healthy meals every single day? It's in answer to these questions asked by FCB South Africa's Hellocomputer that Social Feed was born.

17 Nov 2014 09:15

Webinar: Winning with social customer care this festive season - Why Satisfy
Webinar: Winning with social customer care this festive season

Learn how Tesco has made sure it stays ahead of the social customer care rush and how award-winning South African agency, Gorilla Creative Media, has put its clients in the pound seat this festive season.

Issued by Why Satisfy 17 Nov 2014 08:48

[AfricaCom 2014] Connected cars, IoT and the data revolution
[AfricaCom 2014] Connected cars, IoT and the data revolution

Ever wish you could locate your car in a packed parking lot by checking on your phone? With the Internet of Things, everyday household products are about to become a whole lot smarter...

By Leigh Andrews 17 Nov 2014 08:30