On Thursday, 21 July 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) took a closer look at VR, AR, ARG, Pokemon Go, gamification and the Pick n Pay Super Animals app, with Sea Monster Entertainment, an animation, gaming and augmented reality business.
3 days ago
This is the golden age of content marketing and nowhere is this more evident than in digital. Content marketing allows brands to go beyond the product push to entertain, enlighten and seduce audiences with useful information aligned with the brand's strategy and target market. But chances are if everyone in the room is singing, a large number will be off-key. So here are some important points to ensure your content marketing is on-point.
On the next Biz Takeouts Marketing & Media radio show on Thursday, 21 July 2016, from 9-10am, show host Warren Harding chats about Pokemon Go and the launch of Pick n Pay's AR app, Super Animals.
20 Jul 2016
Y&R South Africa, one of the country's preeminent advertising agencies, and NATIVE VML, South Africa's leading digital marketing agency, are partnering to form the VML and Y&R Africa Group - a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.
NATIVE VML 20 Jul 2016
The emergence of PDF technology has changed the way users handle the electronic documents. There are many benefits of PDF documents including smaller size, powerful security, and universal deployment. Thanks to the PDF format, the transition from paper documents to digital documents has become very quick and easy.
Docs.Zone 19 Jul 2016
Interactive print and new media agency, Digital Narrative, has teamed up with global digital marketing agency, Clicks2Customers, to form C2C Labs, an innovation hub that will focus on augmented, virtual and mixed realities. The new entity has also announced that it is now a certified partner for Blippar in South Africa.
19 Jul 2016
In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.
19 Jul 2016
Trade is in Africa's blood. Its rich resources, numerous societies and access to the world have created a hotbed of trade civilisations. One could go back millennia to the early kingdoms around the continental horn - the forefathers and peers of the Ancient Egyptian world - or the mysterious Kingdom of Nok in West Africa as examples.
Brett Parker 18 Jul 2016
Ramify.biz, an online and mobile business acquisition tool, has been launched to connect South African brands and marketers to ad agencies. The objective is to help marketers and entrepreneurs grow their businesses' brands through access to info concerning relevant advertising and marketing communication partners.
18 Jul 2016
Little over a month ago, Microsoft announced that it was buying professional social network LinkedIn for a handsome $26.2bn in cash. The move comes with Microsoft refocusing its efforts away from being a pure software firm, and LinkedIn seeking ways to boost growth.
Lauren Hartzenberg 18 Jul 2016