Using SEO to drive traffic

[Amy Johnson] Many websites do not use search engine optimisation (SEO) effectively, rendering them virtually inaccessible, as finding them is like trying to find a destination without directions or a map. Three key tactics can improve results. 24 May 2012 09:54

Apurimac

Purple Cow wins a Yahoo! Mail Login for Frank.net

Apurimac Media and Yahoo! recently launched a "Creative Canvas" competition to showcase the possibilities of the Yahoo! Mail Login page. The competition challenged agencies to physically paint their own canvases, designing it for one of their brands. The prize for this competition was a free Mail Login - which allows the brand an exclusive tenancy of the Yahoo Login page for a day. Traffic to this page varies between 130 000 and 250 000 page impressions over 24 hours. 23 May 2012 11:29

Daily Maverick launches new website 'for people who matter'

The Daily Maverick has announced that it has launched a simpler, better and smarter new website. Following international trends in web design, the improved site's clear layout and fonts are designed to offer an enhanced visual and news reading experience for Daily Maverick aficionados as well as those newly won over. 22 May 2012 14:42

SME Survey 2012: SMEs slow to harness cloud

Despite the clear benefits of Cloud computing, ranging from reduced costs to improved efficiencies, small and medium enterprise (SMEs) have yet to embrace this approach to technology use. 25 May 2012 10:11

The death of the retainer

[Charisse Nel] Retainer has become an ugly word... say the word "retainer" in a client meeting and you feel the temperature drop, eyes are averted and you know you just said something wrong. Once retainers were the only ways that agencies operated; now it seems that fewer and fewer clients are willing to commit themselves to one agency for an extended period of time. 16 May 2012 09:22

Gloo Digital Design

Digital makes history at AdReview Awards

For the first time in the history of the AdReview Awards, a specialist digital agency has been named overall Ad Agency of the Year. Gloo was awarded the accolade, based on its performance across the last year, in the prestigious national review of communication agencies. 21 May 2012 13:17

NATIVE

Should B2B companies be thinking about a social media strategy?

While there is little debate over the effectiveness of a Business to Consumer (B2C) social media strategy, the jury amongst the country's leading CEO's appears to be out on the effectiveness of a Business to Business (B2B) social media strategy with just 25% of B2B marketers having a formal social media strategy in place. 23 May 2012 10:30

Ever-shrinking personal networks and the value of the "inner circle"

[Mongezi Mtati] Our increased usage of social networks has ensured that the word "friend" is used loosely to mean someone you are friends with online, and have met offline. The value of product recommendations by "friends," according to Nielsen, has increased to a record 92%, while our trust in advertising is at an all-time low and the falling advertising spend is the proverbial proof in the pudding. 28 May 2012 11:57

Research released on mobile app users in the News24 space

The SpaceStation has recently released research results from over 1000 Blackberry users of the brand's mobile app in the News24 space, which has had over 300 000 downloads since the app went live just over a year ago. 22 May 2012 13:05

[Biz Takeouts Lineup] 22: Marketing comedy locally

This week's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, will focus on marketing comedy locally and the impact of social media on the comedy industry. The studio guest this Wednesday evening, 23 May 2012, will be South African stand-up comedian John Vlismas. [twitterfall] 23 May 2012 11:53

GraphicMail

GraphicMail integrates innovative social-email subscription tool

As more consumers begin to frequent the social web and brands integrate social media into their marketing and communications plans, having access to advanced social media tools has never been more vital. 24 May 2012 11:52

Striata SA

The mobile email revolution: Are you ready for it?

[Alison Treadaway] Seven ways to ensure that your emails get read on mobile devices 21 May 2012 11:48

Homegrown social shopping community grows

The Buchanan Group has announced that it has signed up 25 000 members to the Home Tester Club, a social community review and ratings site born in South Africa and being exported internationally. This growth of more than 200% over the past eight months has seen the size double in the last six months. 24 May 2012 10:42