Be responsive online or risk being left behind
Be responsive online or risk being left behind

The digitalisation of business is inevitable and companies that resist the change, risk losing customers, revenue and potentially, even their reputation.

By Felix Erken 2 days ago

Boris Dzhingarov
How to engage customers in a technologically-veiled marketplace

While some would argue that today's world is more personalised than ever - thanks to new technologies and the ubiquitous access to social media platforms - the truth is that our society is becoming less and less engaged. People are burying their heads in screens, as opposed to carrying on meaningful conversations. As a marketer, you must overcome.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Jozi's 2020 smart city will include Africa's 'Silicon Valley'
Jozi's 2020 smart city will include Africa's 'Silicon Valley'

20 young interns selected to go to Hong Kong

Issued by Mercatique Consulting 3 days ago

Lessons from Rio 2016 - technology versus human spirit
Lessons from Rio 2016 - technology versus human spirit

It's over. After two weeks of intense Olympic madness, the Rio games are over and I'm left catching my breath and dissecting what happened. One of my (and most other South Africans') favourite moments was watching local boy Wayde Van Niekerk break the 400m world record.

By Lee Naik 3 days ago

Digitisation is not about building an app, it's about the customer's journey
Digitisation is not about building an app, it's about the customer's journey

The introduction of digital platforms, like Uber and Airbnb, have transformed competition and is forcing the conventional "pipeline" business to embrace three key shifts. These three shifts include moving from a resource control model to an orchestration model, internal optimisation to external engagement, and shifting focus from customer value to that of an ecosystem.

By Craig Terblanche 24 Aug 2016

Gorilla named Agency of the Year at the Mobile Marketing Association's Smarties Awards
Gorilla named Agency of the Year at the Mobile Marketing Association's Smarties Awards

The digital creative agency walked away with seven awards at the Smarties and wrapped up the weekend with two Loeries.

Issued by Gorilla 24 Aug 2016

The dark side of digital
The dark side of digital

It's their 'world in their hands', an existence driven by instant access to information, laced with a plethora of social connections.

By Antoinette Pombo 24 Aug 2016

Y&R SA and NATIVE VML partner up to form VML and Y&R Africa Group
Y&R SA and NATIVE VML partner up to form VML and Y&R Africa Group

Y&R South Africa and NATIVE VML are partnering to form the VML and Y&R Africa Group, a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.

23 Aug 2016

Be brave: Differentiate with digital
Be brave: Differentiate with digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands. In our quest to thrust our brands into the digital era, we have found it to be more difficult than we initially anticipated.

By Mike Saunders 23 Aug 2016

#WomensMonth: There is no glass ceiling if you keep building
#WomensMonth: There is no glass ceiling if you keep building

Taryn Copeman is the director of strategy at Mark1, a digital media company. Coming from a creative and publishing background, Copeman brings 12 years of experience into her role.

By Beverley Klein 23 Aug 2016

Digital communication is leading channel for customer engagement
Digital communication is leading channel for customer engagement

From social media to virtual reality and email to chat, digital communication is the leading channel for customer engagement, lead by the millennial generation.

23 Aug 2016

AR and VR add clout to visual marketing for SA brands
AR and VR add clout to visual marketing for SA brands

Augmented and virtual realities are ready to make their mark in South Africa and could be a game changer in visual marketing for the retail and tourism sectors in particular.

By Johan Walters 23 Aug 2016

Enterprise apps essential for true digital transformation
Enterprise apps essential for true digital transformation

An organisation's applications are the glue that makes digital transformation possible. Without an optimised, next-generation application landscape, firms will find it very difficult to compete in modern digital ecosystems, or capitalise on the advantages of rapidly shifting markets.

By Shubna Harilal 23 Aug 2016