[Biz Takeouts Podcast] 182: AR and VR & Native VML and Y&R SA partnership
[Biz Takeouts Podcast] 182: AR and VR & Native VML and Y&R SA partnership

On Thursday, 21 July 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) took a closer look at VR, AR, ARG, Pokemon Go, gamification and the Pick n Pay Super Animals app, with Sea Monster Entertainment, an animation, gaming and augmented reality business.

3 days ago

Desiree Gullan
How to create content that connects

This is the golden age of content marketing and nowhere is this more evident than in digital. Content marketing allows brands to go beyond the product push to entertain, enlighten and seduce audiences with useful information aligned with the brand's strategy and target market. But chances are if everyone in the room is singing, a large number will be off-key. So here are some important points to ensure your content marketing is on-point.

By Desiree Gullan, Issued by G&G Digital 3 days ago

Do's and don'ts of digital marketing
Do's and don'ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results.

By Simon Campbell-Young 20 Jul 2016

Making molehills out of mountains.
#BehindtheSelfie with... Tim Legg

This week, we find out what's really going on behind the selfie with Tim Legg, CEO of Ole! Media Group.

By Leigh Andrews 20 Jul 2016

[Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML
[Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML

On the next Biz Takeouts Marketing & Media radio show on Thursday, 21 July 2016, from 9-10am, show host Warren Harding chats about Pokemon Go and the launch of Pick n Pay's AR app, Super Animals.

20 Jul 2016

Strengths combine to create the new VML and Y&R Africa Group
Strengths combine to create the new VML and Y&R Africa Group

Y&R South Africa, one of the country's preeminent advertising agencies, and NATIVE VML, South Africa's leading digital marketing agency, are partnering to form the VML and Y&R Africa Group - a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.

Issued by NATIVE VML 20 Jul 2016

User journeys are broken
User journeys are broken

Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss 'Design Thinking' and 'User Experience' at our latest edition of Digital Swarm.

By Mike Saunders 20 Jul 2016

Why you need to merge your PDF files? Easy ways to merge them efficiently
Why you need to merge your PDF files? Easy ways to merge them efficiently

The emergence of PDF technology has changed the way users handle the electronic documents. There are many benefits of PDF documents including smaller size, powerful security, and universal deployment. Thanks to the PDF format, the transition from paper documents to digital documents has become very quick and easy.

Issued by Docs.Zone 19 Jul 2016

New C2C Labs becomes certified Blippar partner
New C2C Labs becomes certified Blippar partner

Interactive print and new media agency, Digital Narrative, has teamed up with global digital marketing agency, Clicks2Customers, to form C2C Labs, an innovation hub that will focus on augmented, virtual and mixed realities. The new entity has also announced that it is now a certified partner for Blippar in South Africa.

19 Jul 2016

Programmatic advertising increases globally
Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.

19 Jul 2016

The evolution and revolution of business networks in Africa
The evolution and revolution of business networks in Africa

Trade is in Africa's blood. Its rich resources, numerous societies and access to the world have created a hotbed of trade civilisations. One could go back millennia to the early kingdoms around the continental horn - the forefathers and peers of the Ancient Egyptian world - or the mysterious Kingdom of Nok in West Africa as examples.

By Brett Parker 18 Jul 2016

New digital tool connects brands and ad agencies
New digital tool connects brands and ad agencies

Ramify.biz, an online and mobile business acquisition tool, has been launched to connect South African brands and marketers to ad agencies. The objective is to help marketers and entrepreneurs grow their businesses' brands through access to info concerning relevant advertising and marketing communication partners.

18 Jul 2016

Microsoft-LinkedIn deal: One giant step towards a truly digital ecosystem
Microsoft-LinkedIn deal: One giant step towards a truly digital ecosystem

Little over a month ago, Microsoft announced that it was buying professional social network LinkedIn for a handsome $26.2bn in cash. The move comes with Microsoft refocusing its efforts away from being a pure software firm, and LinkedIn seeking ways to boost growth.

By Lauren Hartzenberg 18 Jul 2016