While some would argue that today's world is more personalised than ever - thanks to new technologies and the ubiquitous access to social media platforms - the truth is that our society is becoming less and less engaged. People are burying their heads in screens, as opposed to carrying on meaningful conversations. As a marketer, you must overcome.
20 young interns selected to go to Hong Kong
Mercatique Consulting 3 days ago
It's over. After two weeks of intense Olympic madness, the Rio games are over and I'm left catching my breath and dissecting what happened. One of my (and most other South Africans') favourite moments was watching local boy Wayde Van Niekerk break the 400m world record.
Lee Naik 3 days ago
The introduction of digital platforms, like Uber and Airbnb, have transformed competition and is forcing the conventional "pipeline" business to embrace three key shifts. These three shifts include moving from a resource control model to an orchestration model, internal optimisation to external engagement, and shifting focus from customer value to that of an ecosystem.
Craig Terblanche 24 Aug 2016
The digital creative agency walked away with seven awards at the Smarties and wrapped up the weekend with two Loeries.
Gorilla 24 Aug 2016
Y&R South Africa and NATIVE VML are partnering to form the VML and Y&R Africa Group, a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.
23 Aug 2016
Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands. In our quest to thrust our brands into the digital era, we have found it to be more difficult than we initially anticipated.
Mike Saunders 23 Aug 2016
Taryn Copeman is the director of strategy at Mark1, a digital media company. Coming from a creative and publishing background, Copeman brings 12 years of experience into her role.
Beverley Klein 23 Aug 2016
From social media to virtual reality and email to chat, digital communication is the leading channel for customer engagement, lead by the millennial generation.
23 Aug 2016
Augmented and virtual realities are ready to make their mark in South Africa and could be a game changer in visual marketing for the retail and tourism sectors in particular.
Johan Walters 23 Aug 2016
An organisation's applications are the glue that makes digital transformation possible. Without an optimised, next-generation application landscape, firms will find it very difficult to compete in modern digital ecosystems, or capitalise on the advantages of rapidly shifting markets.
Shubna Harilal 23 Aug 2016