Warc predicts social video as top marketing trend for 2017
Warc predicts social video as top marketing trend for 2017

Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video.

1 day ago

Amped up for facial recognition
Amped up for facial recognition

With the onset of Black Friday last year, Techsys Digital were inspired to do something groundbreaking using facial recognition technology in order to drive excitement around The Foschini Group's Black Friday promotion and build their CRM database.

Issued by Techsys Digital 2 days ago

Striking the balance between viewability and user experience
Striking the balance between viewability and user experience

It's not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play.

Issued by Exponential 2 days ago

Local innovators crack Equal Rating challenge shortlist
Local innovators crack Equal Rating challenge shortlist

Five semi-finalists have been chosen to progress to the next phase of Mozilla's $250,000 Equal Rating Innovation Challenge – a global competition to help catalyze new thinking around ways to connect the unconnected – and South African teams Afri-Fi: Free Public WiFi and Zenzeleni Networks are among them.

By Lauren Hartzenberg 3 days ago

The rise and rise of Adclick Africa
The rise and rise of Adclick Africa

Adclick Africa, one of the leading data-driven digital media and marketing companies in South Africa, is a fully-fledged Level 1 BEE company that is set to scale greater heights in 2017. Founded in 2013 by Velly Bosega, the company has been on an upward trajectory for the past four years.

Issued by Adclick Africa Media Group 3 days ago

Facebook, measuring 'viewing' and the quest for real attention
Facebook, measuring 'viewing' and the quest for real attention

Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”? And how can advertisers find meaning and value in view duration metrics in general?

By Jason Bercovici, Issued by Exponential 17 Jan 2017

Litha Communications to manage Schneider Google AdWords campaign
Litha Communications to manage Schneider Google AdWords campaign

Litha Communications has been appointed to manage the Schneider Electric South Africa's Google AdWords campaign for its Star product range in South Africa in 2017.

Issued by Litha Communications 17 Jan 2017

#BizTrends2017: The march for talent 4.0
#BizTrends2017: The march for talent 4.0

We're currently functioning in the Fourth Industrial Revolution, or Industry 4.0, characterised by digital, physical and biological technologies including: the internet of things, cloud computing, genetics, artificial intelligence, robotics, nanotechnology, 3D printing and biotechnology - all of which have a significant impact on business and economic models, as well as shaping employees of the future.

By Stijn Smolders 17 Jan 2017

Tech, media and telco predictions for 2017: Deloitte Africa
Tech, media and telco predictions for 2017: Deloitte Africa

Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device in the next 12 months. The company's 16th edition of the Technology, Media & Telecommunications (TMT) Predictions showcases how mobile devices will be able to perform machine learning tasks even without connectivity which will significantly alter how humans interact with technology across every industry, market and society.

16 Jan 2017

Greg Mason
Effective Measure on the future of SA's digital advertising landscape

Greg Mason took on the reigns as regional lead for sub-Saharan Africa at Effective Measure on 3 January. With two weeks in the role under his belt, I checked in to find out his plans over the coming months as well as a few digital and programmatic trends to expect from 2017.

By Leigh Andrews 16 Jan 2017

#BizTrends2017: Audiences have increased control on digital platforms
#BizTrends2017: Audiences have increased control on digital platforms

Bizcommunity.com interviewed Madré Roothman, digital strategist at Hellocomputer on digital trends for 2017.

By Madré Roothman 16 Jan 2017

Sony entertainment chief leaving to focus on Snapchat
Sony entertainment chief leaving to focus on Snapchat

SAN FRANCISCO: The head of Sony's entertainment business announced on Friday that he is stepping down to devote energy to Snapchat as the startup behind the smartphone messaging app prepares to go public.

16 Jan 2017