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South African company creates full immersion VR videos
South African company creates full immersion VR videos

Cape Town-based Hero Film (part of independent marketing and communications agency group, Hero) is one of the first companies in South Africa to have created and showcased three ground-breaking 'full immersion' VR videos using live action footage at the recent Old Mutual Two Oceans Marathon Expo, via Oculus Rift headsets.

25 Apr 2015 13:33

South African agencies win 18 Pencils in D&AD Awards
South African agencies win 18 Pencils in D&AD Awards

Judging has wrapped up for the D&AD Awards in London, with South African agencies winning 18 Pencils. The Awards celebrate the best in design, advertising and commercial creativity. Judging took place between 21-23 April, held at The Old Truman Brewery in London.

24 Apr 2015 11:12

Why we should be investing in engagement
Why we should be investing in engagement

South Africa, alongside some of our BRICS partners, is globally recognised as among the most fertile grounds for new consumption of smartphones, online content and mobile applications.

By Glenn Gillis 23 Apr 2015 14:12

Navigating the new marketing landscape
Navigating the new marketing landscape

Consumers navigate expertly from Facebook to their blog on Tumblr, mobile banking app, Apple TV and back again. Their digital expertise now requires brands to behave with equal agility and provide relevant and timely content unique to the platform and consumer needs...

By Eden Lanser 22 Apr 2015 14:00

Build fans, not audiences
Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising that they seem to have developed a natural defence against it, a type of "marketing blindness". Mobile devices are helping us move away from advertising banter.

By Richard Firth 22 Apr 2015 13:08

[NewsMaker] Deshnee Subramany
[NewsMaker] Deshnee Subramany

With the launch of Kagiso Digital's NOW.co.za online news portal aimed predominantly at the millennial generation, Deshnee Subramany has been appointed editor of NOW.

By Louise Marsland 22 Apr 2015 09:32

E-commerce in South Africa - Lessons from China - Realmdigital
E-commerce in South Africa - Lessons from China

The year 2014 saw a major shift in consumer behavior and spending habits, and this was reflected in the launch of the biggest IPO yet, that of the Alibaba Group, raising $25bn. Founded by Peng Lei and Jack Ma and led by Jonathan Lu, Alibaba has been a household name in China for years, selling everything from clothing to pet food, but demand for instant gratification, quick delivery and transactional enablement meant that a critical mass would be reached, and today China is the world's largest e-commerce market, and it's only going to get bigger.

By Warren Fabricius, Issued by Realmdigital 21 Apr 2015 14:27

Kat Scholtz
Defining South Africa's digital marketing skills gap

South African marketing and advertising employers are keenly aware that they need access to digital skills and expertise to remain competitive, but they need to more clearly define where the gap in their digital skills capabilities lies and what knowledge their employees will need to close it.

By Kat Scholtz 21 Apr 2015 13:50

First set of D&AD Pencil Awards winners announced
First set of D&AD Pencil Awards winners announced

D&AD has announced the first set of Pencil winners for 2015, with six Pencils going to South African agencies. Entrants will have to wait until the Award Ceremony at Battersea Evolution in London on 21 May to find out which colour Pencil (Wood, Graphite or Yellow) they've won.

21 Apr 2015 13:48

Digital transformation - What does it mean?
Digital transformation - What does it mean?

If you're wondering why the concept of digital transformation has been pushed into the limelight only now in 2015, you're not alone.

By Megan Hollis 21 Apr 2015 10:24

Viewability benchmarks from Sizmek - Sizmek
Viewability benchmarks from Sizmek

Viewability is becoming a critical metric with which to analyse digital campaigns, representing a move to greater transparency and realignment of digitally centred conversations.

Issued by Sizmek 20 Apr 2015 12:06

Aaron Thornton
Three security issues to consider when using public Wi-Fi

Public Wi-Fi is almost everywhere nowadays. Coffee shops, libraries and even airports have installed hot spots to feed the growing demand for ubiquitous Wi-Fi. While convenient to use, there are hidden security risks you should know about.

By Aaron Thornton 20 Apr 2015 07:01