The Enovation team.
#InnovationMonth: The essence of digital marketing Enovation

Picture a marketing team of five, all extreme coffee addicts under the age of 25. Imagine the implications of harnessing all that innate digital know-how. That's Enovation. Find out about their plans to take over the world, despite a saturated digital market.

By Leigh Andrews 23 hours ago

Native content - a brand's dilemma
Native content - a brand's dilemma

The phrase 'native content' sends shivers down my spine, leaving me terrified and dumbfounded in equal measure.

By Charlie Stewart 1 day ago

Lianne Godfrey
First Look, first prize

It was during the 2015 IAB Ad Operations Summit that Jonathan Bellack, Director of Product Management DoubleClick, first introduced the new feature called DoubleClick for Publishers First Look. It was still in the testing phase then - but now, almost a year later, many different publishers across the globe have implemented First Look and are reaping the benefits.

By Lianne Godfrey, Issued by DQ&A Media Group 1 day ago

D&AD Impact Awards winners announced
D&AD Impact Awards winners announced

The winners of the first ever D&AD Impact Awards were announced on 27 September at The PlayStation Theater in New York City. 20 Brands and companies were awarded a D&AD Impact White Pencil, the premier accolade for creative projects that have benefited society as well as a business' bottom line.

1 day ago

Gamification could drive digital payment
Gamification could drive digital payment

BUDAPEST: Gamification could be used to drive financial literacy in SA where education remains one of the biggest obstacles to achieving widespread adoption of digital payment technology, Mark Elliott, president of MasterCard in SA, said on Tuesday.

By Hanna Ziady 1 day ago

Seven top SEO tips for small businesses and entrepreneurs
Seven top SEO tips for small businesses and entrepreneurs

Promoting your small business or start-up can be a daunting task for many business owners and entrepreneurs. The good news is that the internet has made marketing your business a lot easier and more affordable.

By Tyron Love 2 days ago

Take that Ellen, my crack team is going to change the world!
#BehindtheSelfie with... Chris Rawlinson

This week, we find out what's really going on behind the selfie with Chris Rawlinson, ex-Ogilvy/WPP, now creator of 42courses.com, a learning platform for the creative industries.

By Leigh Andrews 2 days ago

Instagram is not just about the image
Instagram is not just about the image

Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a visual brand story and sell products or services through appealing imagery.

By Felix Erken 2 days ago

#GartnerSYM: Turning digital threat into opportunity
#GartnerSYM: Turning digital threat into opportunity

Digital transformation... not just a business buzzword, but a modern business reality. The new digital economy has resulted in a blurring of lines between industries and a fresh crop of digital competitors vying for the attention of the customers you believed to be yours. Anybody and everybody is at threat of being disrupted.

By Lauren Hartzenberg 3 days ago

Collaborate to unlock competitive advantage
Collaborate to unlock competitive advantage

How companies can use collaboration tools as innovation hacks.

By Farren Roper 3 days ago

Image by 123RF
#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share.

By Louise Marsland 26 Sep 2016

The social phenomenon that is Black Twitter
The social phenomenon that is Black Twitter

Understanding this growing and influential virtual community presents a unique opportunity for brands in South Africa wanting to engage more effectively with their customer base.

By JP Kloppers 26 Sep 2016

SA digital agency Creative Spark launches new look
SA digital agency Creative Spark launches new look

Reflects impacts and innovation within the M&C Saatchi Group

Issued by M&C Saatchi Abel 26 Sep 2016