#WTMA18: An inside look at the Google Trekker Project
#WTMA18: An inside look at the Google Trekker Project

Launched at the end of 2017, the Google Trekker Project saw Google, the Discover Africa Group and South African Tourism - and a whole host of tourism organisations from SanParks to Cape Nature - establish a project comprising over 200 volunteers from all walks of life across South Africa to make their way around the country's rich tourism landscapes, capturing its natural heritage.

By Robin Fredericks 4 hours ago

South by Southwest film festival from a South African creative's perspective
South by Southwest film festival from a South African creative's perspective

This year's South by Southwest (SXSW) film festival was "some kind of collective consciousness" according to Daniel Schoeman, creative technologist at TBWA\Hunt\Lascaris, who attended this annual conglomerate of film, interactive media and music festivals and conferences last month.

By Jessica Tennant 5 hours ago

Mindshare POV on viewability
Mindshare POV on viewability

After two weeks in South Africa meeting our key clients and attending industry events it was inevitable that I was going to stumble onto the subject of viewability - one of the heads of the 'three-headed beast' of media - the other heads being brand safety and ad-fraud, which I will cover another time.

Issued by Mindshare South Africa 1 day ago

Sebastian Kaulitzki ©
#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster.

By Robyn de Villiers 1 day ago

Google Trends 101: How you should use it!
Google Trends 101: How you should use it!

Google is used by nearly everyone, every day, on numerous occasions. As Google has become part of our daily existence to find out information, directions and so much more, the data that Google accumulates is directly related to public opinion and interests. Essentially Google has become an extension of our own human behaviour. As Google collects all this data and search query information, being able to view this data can be exceptionally valuable from a marketing and research perspective. That is where Google Trends comes into its own.

By Aidan Blundell, Issued by Dentsu Aegis Network 20 Apr 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 19 Apr 2018

24.com and The SpaceStation tee-up for the future
24.com and The SpaceStation tee-up for the future

With an ever-changing digital landscape continuing to evolve at a rapid pace in South Africa, 24.com has made some strategic changes to its organisational structure - integrating its sales division, The SpaceStation, with its publishing business unit, and establishing a new commercial unit focusing on data-driven sales technology.

Issued by The SpaceStation 19 Apr 2018

#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley
#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley

The IAB SA today announced that Paula Hulley is succeeding former CEO Josephine Buys.

By Jessica Tennant 19 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 18 Apr 2018

Winners of the 2018 World Press Photo Awards announced
Winners of the 2018 World Press Photo Awards announced

Ronaldo Schemidt, has been announced as the winner of the World Press Photo of the Year 2018. His photo depicts a man on fire amid violent clashes with riot police during a protest against President Nicolás Maduro, in Caracas, Venezuela.

18 Apr 2018

E-commerce and millennials
E-commerce and millennials

Millennials have such close ties to online shopping and smartphone usage, but what does e-commerce mean to them?

By Fiona Brauns 18 Apr 2018

The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network
The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network

You watch music videos from Vevo, I am sure. Perhaps you've also heard of Maker Studios and Machinima (the former of which was sold to Disney for $500m and the latter which had a network of 30,000 gaming YouTubers). These are all Multi-Channel Networks or MCNs.

By Danilo Acquisto 17 Apr 2018

We partner with the best!
We partner with the best!

We are excited to announce that we are an official Google Partner! We recently received our Google Partner Certificate and are very proud to be recognised as an agency that is has proven their expertise in managing successful AdWord campaigns.

Issued by BrandHeart Digital 17 Apr 2018