If you have them, you are content and they don't really matter, if you don't, it's a major headache. Followers on Facebook definitely don't excite the senses as an interested third party in a post organic reach world, but they still have a role to play in measuring social success. The followers you have provide a base with which you can work from. Understanding your social demographic for content creation, offline communications or targeting similar people with paid advertising.
By Andrew Felbert 2 Mar 2015 16:27
One Digital Media (ODM) has been working with Woolworths over the last several years to enhance their in-store digital media network. The network has been growing in size and diversity with the ODM team implementing the media network in the majority of the South African Woolworths stores. This media-rich network is now evolving into a state-of-the-art communication channel.
Issued by One Digital Media 2 Mar 2015 12:03
Key questions in SME Survey 2015 are, 'how well are SMEs coping with technology and what mechanisms are they using?' This is critical at a time when technology tools ranging from email to social media are becoming more complex rather than simpler and many small and medium enterprises (SMEs) are struggling to cope with the rapid pace of change.
28 Feb 2015 08:17
On Thursday, 26 February 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) has packed the hour long show with four guests. We were joined via Skype by Koo Govender, VWV Group Chief Executive Officer, following the launch and graduation of 25 students from the Phakama Women's Academy.
27 Feb 2015 12:57
Abraham Maslow's hierarchy of needs is a theory in psychology which ranks the importance of human needs and wants. My question is... surely in this day and age, Wi-Fi, as an enabler, is just as important as belonging and self-actualisation?
This year's inaugural IAB Digital Summit highlighted the rapid advances made by digital agencies in South Africa, but underlined that they need to conform more to international standards and industry best practices. A first of its kind in SA, the summit recognised maintenance standards and excellence in digital work.
27 Feb 2015 08:55
A social media professional must be clever, sharp, accurate and skilled at relationship-building. They are a copywriter, PR executive, brand ambassador, customer care agent, account manager, strategist, media planner - all in the space of an hour.
E-commerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6bn mark, increasing exponentially over the last decade from R688m in 2006. However e-commerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B e-commerce.
Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public. With 19 years' experience in the industry, McLean is ready to position Connect Joe Public within the agency as a digital solutions innovation hub.
By Louise Marsland 25 Feb 2015 06:48