#StartupStory: Kingdom Agency
#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby the message must be good for the brand (profit), the audience (people) and everyone (planet). This ethos is built into their unqiue model and efficient way of doing business, without offices and adopting a results-only work environment (ROWE) strategy, saving costs and believing that flexibility and productivity go hand in hand.

By Jessica Tennant 18 hours ago

Africa Code Week 2017.
Africa Code Week launches in Tanzania

With half a million young Africans engaged over the past two years, 15 governments and over 100 partners on board already, Africa Code Week speaks volumes on the importance and impact of public-private partnerships in the digital age.

1 day ago

Techsys Digital appoints MD of new Johannesburg office
Techsys Digital appoints MD of new Johannesburg office

Techsys Digital has named Michael Krynauw as MD of their new Johannesburg office at The Zone in Rosebank.

Issued by Techsys Digital 3 days ago

#NewCampaign: Local Land Rover campaign features in Figaro Digital magazine
#NewCampaign: Local Land Rover campaign features in Figaro Digital magazine

Figaro Digital recently featured Exponential's Land Rover campaign in their case studies section.

By Jessica Tennant 3 days ago

The secrets of influencer marketing
The secrets of influencer marketing

With statistics like $6.85 in earned media value for every $1.00 of influencer marketing paid media*, influencer marketing is dominating the social media landscape. Adweek research states that “94% of those who've used influencer marketing believe the tactic to be effective”. In order to retain the awareness and your buyers past the initial burst of posts, it's vital to understand that influencer marketing is a relationship, not a business transaction. This requires a strategic influencer marketing approach.

Issued by R-Squared Digital SA 19 Oct 2017

Uber Kenya pitch picked up by Hellocomputer, FCB Cape Town, FCB East Africa
Uber Kenya pitch picked up by Hellocomputer, FCB Cape Town, FCB East Africa

Hellocomputer Cape Town along with FCB Cape Town and FCB East Africa, all three agencies within the FCB Africa fold, have successfully landed an Uber Kenya project after a swift yet effective pitch process.

Issued by Hellocomputer 18 Oct 2017

R-Squared Digital partnering with Sugarbird Gin in influencer marketing crowdfunding campaign
R-Squared Digital partnering with Sugarbird Gin in influencer marketing crowdfunding campaign

In the current difficult economic climate, it's courageous for an entrepreneur to launch a new business. R-Squared Digital supports South African entrepreneurs and producers, and has assisted one such startup in its crowdfunding initiative to finance its launch.

Issued by R-Squared Digital SA 18 Oct 2017

Kevin Swanepoel, CEO of The One Club for Creativity © .
The ADC 97th Annual Awards open for entries

The ADC 97th Annual Awards with the theme “Where craft will take us”, continues the organisation's historic focus of honouring global work that exemplifies the very best in craft, design and innovation. This year's jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is Wednesday, 31 January 2018.

17 Oct 2017

Busting ad spoofing with ads.txt
Busting ad spoofing with ads.txt

Counterfeiters are found in every industry; in music, film, and even the products we use on a daily basis. The industry makes millions of dollars in revenue which is accessed in unscrupulous ways. As the rise of fake news is plaguing the digital advertising landscape, so is the rise of counterfeit impressions.

By Bongani Mtlhavani, Issued by DQ&A 17 Oct 2017

Still trying to read the label from inside the bottle?
Still trying to read the label from inside the bottle?

There are certain phrases that you discover while navigating and trying to build a marketing and communication career that stick with you and seem to easily apply frequently and often during your journey. “When you're inside the bottle, you can't read the label,” has been one of those phrases I've referenced and sometimes abused. I think the first time I heard it was from a traffic manager at the first agency I worked for. It made immediate sense to me at a time when I really personalised and internalised ideas and concepts that were criticised and even changed. The phrase allowed for better objectivity and creating a space to always try and look at the bigger picture.

By Ndumiso Ndlela 17 Oct 2017