Following yesterday's AGM, the IAB has announced its new industry chairs: Chris Borain, group commercial director at the Mail & Guardian Group takes on the reins as new chairperson, with Paula Hulley from Gloo@Ogilvy elected as vice chairperson.
1 day ago
In today's 'too much information' (TMI) age, standing up and standing out are the key to being remembered. One tool that goes beyond just 'engaging' its audiences to help users retain the memory of the marketing message (or anything else for that matter), is video and it is fast becoming the mainstay of communicators around the world - including in South Africa.
Deseré Orrill 1 day ago
Much like transgressions against the seven deadly biblical sins are, say, frowned upon by custodians of heavenly portals, so too the seven deadly SEO sins can doom you to a lifetime of anguish as you languish on Page 10 of the SERPS - and watch as your marketing ROI goes up in flames.
Douglas Gauld 1 day ago
Last week, Adobe hosted their annual Symposium in London with the theme 'Customer experience comes first.'
Kirsty Barkhuizen 1 day ago
This month's New Generation Awards saw G&G Digital named winner of nine awards for clients, including overall agency of the year. Here, executive creative director, Desiree Gullan explains the importance of digital interaction in the current climate of constant community engagement.
Leigh Andrews 3 days ago
The key to a successful Bookmarks entry is to keep it simple and as easy as possible for the judges to understand. This was the main message that came out of the Bookmarks entries workshops that were held recently in Johannesburg and Cape Town.
Danette Breitenbach 3 days ago
In March 2016, IBM opened its first Cloud Data Centre in South Africa, providing cloud services to enterprise clients. Just a month later, SAP announced that it was partnering with South Africa's Dimension Data to launch SAP HANA Enterprise Cloud, a cloud platform offering a range of business intelligence solutions for its growing African market.
Brett Parker 3 days ago
The relentless waves of digital disruption in the market research industry don't exclude some organisations because of their size, history or legacy - all boats move when the tides shift.
nudge 24 Oct 2016
Colony HQ was announced as overall innovation master in the category of business with a turnover of less than R35m at the recent Accenture Innovation Index Awards 2016. Here's more on the importance of using big data to turn campaigns into customers and knowing what your customers need before they do.
Leigh Andrews 24 Oct 2016
SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of The SpaceStation, says: "We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients."
The SpaceStation 21 Oct 2016
Augmented and mixed realities are significantly boosting marketing departments' efficacy. But AR is now boldly venturing into the rest of the workplace. From HR to R&D departments, the business case for AR is not only compelling, but in many instances revolutionising the way organisations engage with internal and external customers.
Johan Walters 21 Oct 2016