Mindshare Point of View: Yahoo has acquired BrightRoll, a programmatic video advertising platform, for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year.
Issued by Mindshare South Africa 21 Nov 2014 07:46
The judging panel has been announced for the upcoming IAB Bookmarks. The annual awards continue to entrench digital as a recognised medium with a panel of industry experts in online publishing, marketing and building categories.
20 Nov 2014 15:09
Small business owners are always looking for an edge to help them maximise their profits. One way to do that is by using technology to your company's full advantage. Here are seven uses of technology that can help you make more money, save time, and reduce the risk of catastrophe.
By James White 20 Nov 2014 14:07
Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another, and is so woven into the fabric of our lives that it is often taken for granted.
By Deborah Usher 20 Nov 2014 08:45
Ever since the dawn of the so-called "digital marketing revolution" this new medium has represented a new, alternative way of reaching consumers and driving engagement with brands. As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed.
Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future, specifically its dynamic content offering for the South African and African market.
By Louise Marsland 19 Nov 2014 13:25
Educating CEOs and management is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error. And when it comes to social media, CEOs and management have no choice but to embrace it.
By Val Bourdos Nichas 18 Nov 2014 14:42
Have you factored slow EDGE and desktop link incompatibility into your mobile app design process? These hot topics were bandied about on the last day of AfricApps at AfricaCom 2014.
By Leigh Andrews 18 Nov 2014 08:00
Email marketing is still the most widely used tool in the marketer's toolbox and a key driver of business value, but it should be used in an increasingly sophisticated way to tap into the full power of the inbox, says DUO Marketing + Communications chief executive Judith Middleton.
Issued by Duo Marketing 17 Nov 2014 10:14
What if we shared something that could actually make change happen? And what if brands bought media that could make a real difference - like feeding thousands of hungry school children healthy meals every single day? It's in answer to these questions asked by FCB South Africa's Hellocomputer that Social Feed was born.
17 Nov 2014 09:15
Learn how Tesco has made sure it stays ahead of the social customer care rush and how award-winning South African agency, Gorilla Creative Media, has put its clients in the pound seat this festive season.
Issued by Why Satisfy 17 Nov 2014 08:48
Ever wish you could locate your car in a packed parking lot by checking on your phone? With the Internet of Things, everyday household products are about to become a whole lot smarter...
By Leigh Andrews 17 Nov 2014 08:30