Picture a marketing team of five, all extreme coffee addicts under the age of 25. Imagine the implications of harnessing all that innate digital know-how. That's Enovation. Find out about their plans to take over the world, despite a saturated digital market.
Leigh Andrews 23 hours ago
It was during the 2015 IAB Ad Operations Summit that Jonathan Bellack, Director of Product Management DoubleClick, first introduced the new feature called DoubleClick for Publishers First Look. It was still in the testing phase then - but now, almost a year later, many different publishers across the globe have implemented First Look and are reaping the benefits.
The winners of the first ever D&AD Impact Awards were announced on 27 September at The PlayStation Theater in New York City. 20 Brands and companies were awarded a D&AD Impact White Pencil, the premier accolade for creative projects that have benefited society as well as a business' bottom line.
1 day ago
BUDAPEST: Gamification could be used to drive financial literacy in SA where education remains one of the biggest obstacles to achieving widespread adoption of digital payment technology, Mark Elliott, president of MasterCard in SA, said on Tuesday.
Hanna Ziady 1 day ago
Promoting your small business or start-up can be a daunting task for many business owners and entrepreneurs. The good news is that the internet has made marketing your business a lot easier and more affordable.
Tyron Love 2 days ago
Digital transformation... not just a business buzzword, but a modern business reality. The new digital economy has resulted in a blurring of lines between industries and a fresh crop of digital competitors vying for the attention of the customers you believed to be yours. Anybody and everybody is at threat of being disrupted.
Lauren Hartzenberg 3 days ago
Reflects impacts and innovation within the M&C Saatchi Group
M&C Saatchi Abel 26 Sep 2016