Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby the message must be good for the brand (profit), the audience (people) and everyone (planet). This ethos is built into their unqiue model and efficient way of doing business, without offices and adopting a results-only work environment (ROWE) strategy, saving costs and believing that flexibility and productivity go hand in hand.
Jessica Tennant 18 hours ago
With half a million young Africans engaged over the past two years, 15 governments and over 100 partners on board already, Africa Code Week speaks volumes on the importance and impact of public-private partnerships in the digital age.
1 day ago
Techsys Digital has named Michael Krynauw as MD of their new Johannesburg office at The Zone in Rosebank.
Techsys Digital 3 days ago
Figaro Digital recently featured Exponential's Land Rover campaign in their case studies section.
Jessica Tennant 3 days ago
With statistics like $6.85 in earned media value for every $1.00 of influencer marketing paid media*, influencer marketing is dominating the social media landscape. Adweek research states that “94% of those who've used influencer marketing believe the tactic to be effective”. In order to retain the awareness and your buyers past the initial burst of posts, it's vital to understand that influencer marketing is a relationship, not a business transaction. This requires a strategic influencer marketing approach.
R-Squared Digital SA 19 Oct 2017
Hellocomputer Cape Town along with FCB Cape Town and FCB East Africa, all three agencies within the FCB Africa fold, have successfully landed an Uber Kenya project after a swift yet effective pitch process.
Hellocomputer 18 Oct 2017
In the current difficult economic climate, it's courageous for an entrepreneur to launch a new business. R-Squared Digital supports South African entrepreneurs and producers, and has assisted one such startup in its crowdfunding initiative to finance its launch.
R-Squared Digital SA 18 Oct 2017
The ADC 97th Annual Awards with the theme “Where craft will take us”, continues the organisation's historic focus of honouring global work that exemplifies the very best in craft, design and innovation. This year's jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is Wednesday, 31 January 2018.
17 Oct 2017
Counterfeiters are found in every industry; in music, film, and even the products we use on a daily basis. The industry makes millions of dollars in revenue which is accessed in unscrupulous ways. As the rise of fake news is plaguing the digital advertising landscape, so is the rise of counterfeit impressions.
There are certain phrases that you discover while navigating and trying to build a marketing and communication career that stick with you and seem to easily apply frequently and often during your journey. “When you're inside the bottle, you can't read the label,” has been one of those phrases I've referenced and sometimes abused. I think the first time I heard it was from a traffic manager at the first agency I worked for. It made immediate sense to me at a time when I really personalised and internalised ideas and concepts that were criticised and even changed. The phrase allowed for better objectivity and creating a space to always try and look at the bigger picture.
Ndumiso Ndlela 17 Oct 2017