The best advertising is always based on a fundamental understanding of human nature - what the people in the marketing business call “basic human truth”. If you can tap into that, you don't have to waste any time explaining or repeating - everybody gets it first time around.
Brendan Seery 12 hours ago
The London International Awards (LIA) has announced that Amber Finlay, senior director, global brand communications at Converse is the jury president of The New category.
13 hours ago
The first set of D&AD Pencil winners have been announced, with three SA entries making the grade in the first eight categories!
13 hours ago
Algoa FM proved its results-driven creative ability, by scooping top honours at the Liberty Radio Awards for its launch campaign of the Algoa FM app at a gala banquet in Johannesburg on Saturday night. The station walked off with the Best Multi-Media Campaign as well as the Best Promotion, Stunt or Event Awards.
Algoa FM 14 hours ago
Kansai Plascon, better known as Plascon to most, sponsored a duo for the Absa Cape Epic. Their corporate and digital communication specialist Zurita Moore explains why and how this ties into the brand's new positioning: ‘designed for life'.
Leigh Andrews 14 hours ago
Specialised Exhibitions Montgomery, organiser of Africa's premier promotional product event, Markex 2017, has announced that visitor registration for the show is now officially open.
Madex 14 hours ago
VBN Consultants recently returned from the Millennials 20/20 conference in NYC where world leading consumer brands and retailers were brought together to share and discuss new insights about this lucrative future market.
20 Apr 2017
The inaugural African SABRE Awards have seen some big winners announced ahead of the ceremony which will be held as part of the African Public Relations Association's annual conference in Morocco on 11 May 2017. Burson-Marsteller Africa leads the pack.
19 Apr 2017