Myles McDonald, composer and producer at Hey Papa Legend.
The producers' wrap: Myles McDonald of Hey Papa Legend

SA was responsible for 42 wins at the One Show 2017: six bronze, one silver, and one gold pencil, as well as 10 merit awards, with 10th spot in the country rankings. I spoke to some of the people responsible for this winning work behind the scenes. Next up is Myles McDonald of Hey Papa Legend.

By Leigh Andrews 15 hours ago

Victor Zastolskiy © –
How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication.

By John Laurence 15 hours ago

Putting people at the centre of multi-buy promotions
Putting people at the centre of multi-buy promotions

In the midst of tough economic conditions, businesses seeking growth must constantly re-examine and refine strategies to ensure efforts are contributing to the bottom line. In the South African retail and manufacturing sectors, promotions have become a popular tool to attain this growth.

By Lauren Hartzenberg 15 hours ago

#NewCampaign: Him, Her & Me
#NewCampaign: Him, Her & Me

In an attempt to make what Siemens actually does relatable to the lives it impacts on a daily basis, the diversified engineering company that works on technology from turbines and trains to smart grids and digital factories, briefed King James II with the challenging task to humanise the brand, building on the launch of the brand campaign, Ingenuity for Life.

21 hours ago

One of these two figures is Taoushiani...
#BehindtheSelfie with... Andy Taoushiani

This week we find out what's really going on behind the selfie with Andy Taoushiani, head of Artifact Advertising.

By Leigh Andrews 1 day ago

#WomensMonth is not important
#WomensMonth is not important

“Women's Month is not important if it means we only pay attention to women's issues for 31 days of the year." - Moyin Oloruntoba

Issued by 1 day ago

2017 SITEisfaction survey celebrates Capitec as Best Digital Bank
2017 SITEisfaction survey celebrates Capitec as Best Digital Bank

Modern independent insights agency Columinate has revealed the results of its sixth annual Internet Banking SITEisfaction® survey, highlighting Capitec's steady rise to securing the top spot in the digital banking category, ousting FNB as the category owners. Capitec also secured top honours in the Mobile Banking category, but FNB beat the newcomer by a nose (0.8 percentage points) to hold on to the top position in the Internet Banking category.

Issued by Columinate 2 days ago

Team Meropa
Bringing Holmes the communication accolades with Meropa

Back in April, SA's largest independent national public relations consultancy, Meropa Communications, was again included in The Holmes Report's global annual ranking. Agency managing director Patrick Gearing weights in.

By Leigh Andrews 2 days ago

The future of advertising
The future of advertising

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others.

By Chris Brewer 3 days ago

Thebe Ikalafeng, brand and reputation expert, at 2017 African Utility Week
#AUW2017: Why utilities need to build better brands

The ever-vibrant and inspirational Thebe Ikalafeng delivered one of the keynote talks at the recently concluded 2017 African Utility Week. His key message was that the utilities sector across the continent needs to start building great brands and, in turn, deliver on the promise of those brands.

By Sindy Peters 19 May 2017

Allan Gray lets go of Ogilvy & Mather Cape Town

NEWSWATCH: Allan Gray has let go of ad agency, Ogilvy & Mather Cape Town, effective 31 July, and is in the process of appointing a new agency to manage the account. The new agency and the reasoning have not yet been disclosed.

19 May 2017

Viorel Sima © –
Samra2017: Telling FMCG stories without getting stuck on the product shot

Natalie Botha and Saiesh Ajudhiya of Kantar Millward Brown presented their research on untold emotions: future-proofing adverts by understanding non-verbal responses from consumers.

By Leigh Andrews 19 May 2017

Dejan Bozic © –
#Samra2017: Questions to help you uncover fake news

‘Fake news' was a hot topic at the annual Samra conference held earlier this week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news.

By Leigh Andrews 19 May 2017