Gareth Mountain
Four points to consider before setting up a direct marketing capability

The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilites.

By Gareth Mountain

Leveraging social media to increase conversion
Leveraging social media to increase conversion

Businesses engaging in social media are already helping themselves in possibly the best manner they could. A virile online appearance is critical to being a success in online selling, and social media fills an enormous gap in building online power. Social media can do more, though.

By Jerry Nelson

CMO releases report that 'clicks' take back seat to acquisition, retention
CMO releases report that 'clicks' take back seat to acquisition, retention

The Chief Marketing Council (CMO) in the US has released a report that examines how marketers are looking to measure customer experience based on business outcomes, not campaign metrics. It finds that clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success.

[NewsMaker] Linda Sangaret - CMO of Brand South Africa
[NewsMaker] Linda Sangaret - CMO of Brand South Africa

Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation of South Africa abroad, as well as locally, among South Africans.

By Louise Marsland

Saatchi & Saatchi Synergize wins the social media business for Bushmills South Africa - Saatchi & Saatchi Synergize
Saatchi & Saatchi Synergize wins the social media business for Bushmills South Africa

Globally renowned digital marketing specialist, Saatchi & Saatchi Synergize, recently won work for Ireland's oldest whiskey, Bushmills, extending their portfolio of alcohol brands within the Edward Snell group. Saatchi & Saatchi Synergize also manages all social media channels for Jose Cuervo.

Issued by Saatchi & Saatchi Synergize

PRISM Awards 2016: Creating magic
PRISM Awards 2016: Creating magic

It's the last working day before the PRISM Awards deadline and you are in the midst of our entry and thinking, why are we doing this? It's just an award right... it doesn't mean anything... Right?

By Danette Breitenbach

Viral email helps Charlotte Rhys net a 44.34% open rate and 17.10% response - Digital Fire
Viral email helps Charlotte Rhys net a 44.34% open rate and 17.10% response

Digital Fire continues to provide incredible results for brands through its email marketing campaigns. Charlotte Rhys is no exception, achieving an incredible 44.34% open rate. This is how.

By Tendai Matsika, Issued by Digital Fire

What are South African singles up to this Valentine's Day? - Columinate
What are South African singles up to this Valentine's Day?

Columinate decided to quickly survey just over 600 single South Africans to find out what they are up to this Valentine's Day and there were some interesting differences between the sexes. See the infographic for the detailed results. And oh, happy Valentine's Day!

Issued by Columinate

[Design Indaba 2016] Conference highs to come
[Design Indaba 2016] Conference highs to come

'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity...

By Leigh Andrews

Playmakers win Sport Agency of the Year for the fourth year in a row - Playmakers
Playmakers win Sport Agency of the Year for the fourth year in a row

For the fourth year in succession, Playmakers, celebrating 15 years in the industry, have been named the Sport Agency of the Year at the prestigious Discovery Sport Industry Awards, which took place in Sandton on Thursday, 11 February 2016.

Issued by Playmakers

Five big ideas that build brand love from two innovators - Brand inc
Five big ideas that build brand love from two innovators

Connection instead of consumption, creative storytelling in place of hard selling and an always-on lifestyle means that 2016 is going to be the year of big ideas that deliver relevant content to the hungry masses, and in doing so, will build more brand love than ever before.

Issued by Brand inc

Big change needed in the agency world
Big change needed in the agency world

Advertising agencies thought process since their inception has to be to create the right message for a client. Then to locate and plan a media campaign to reach the target audience. This is great but the thinking needs to change for the web.

By Gordon Barker

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer