SA was responsible for 42 wins at the One Show 2017: six bronze, one silver, and one gold pencil, as well as 10 merit awards, with 10th spot in the country rankings. I spoke to some of the people responsible for this winning work behind the scenes. Next up is Myles McDonald of Hey Papa Legend.
Leigh Andrews 15 hours ago
In the midst of tough economic conditions, businesses seeking growth must constantly re-examine and refine strategies to ensure efforts are contributing to the bottom line. In the South African retail and manufacturing sectors, promotions have become a popular tool to attain this growth.
Lauren Hartzenberg 15 hours ago
In an attempt to make what Siemens actually does relatable to the lives it impacts on a daily basis, the diversified engineering company that works on technology from turbines and trains to smart grids and digital factories, briefed King James II with the challenging task to humanise the brand, building on the launch of the brand campaign, Ingenuity for Life.
21 hours ago
Modern independent insights agency Columinate has revealed the results of its sixth annual Internet Banking SITEisfaction® survey, highlighting Capitec's steady rise to securing the top spot in the digital banking category, ousting FNB as the category owners. Capitec also secured top honours in the Mobile Banking category, but FNB beat the newcomer by a nose (0.8 percentage points) to hold on to the top position in the Internet Banking category.
Columinate 2 days ago
Back in April, SA's largest independent national public relations consultancy, Meropa Communications, was again included in The Holmes Report's global annual ranking. Agency managing director Patrick Gearing weights in.
Leigh Andrews 2 days ago
The ever-vibrant and inspirational Thebe Ikalafeng delivered one of the keynote talks at the recently concluded 2017 African Utility Week. His key message was that the utilities sector across the continent needs to start building great brands and, in turn, deliver on the promise of those brands.
Sindy Peters 19 May 2017
NEWSWATCH: Allan Gray has let go of ad agency, Ogilvy & Mather Cape Town, effective 31 July, and is in the process of appointing a new agency to manage the account. The new agency and the reasoning have not yet been disclosed.
19 May 2017
Natalie Botha and Saiesh Ajudhiya of Kantar Millward Brown presented their research on untold emotions: future-proofing adverts by understanding non-verbal responses from consumers.
Leigh Andrews 19 May 2017
‘Fake news' was a hot topic at the annual Samra conference held earlier this week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news.
Leigh Andrews 19 May 2017