Screengrabs from the ad.
#OrchidsandOnions: Don't hide away from reality... and know the difference between thunder and lightning

The best advertising is always based on a fundamental understanding of human nature - what the people in the marketing business call “basic human truth”. If you can tap into that, you don't have to waste any time explaining or repeating - everybody gets it first time around.

By Brendan Seery 12 hours ago

Amber Finlay
Amber Finlay heads up jury for LIA The New category

The London International Awards (LIA) has announced that Amber Finlay, senior director, global brand communications at Converse is the jury president of The New category.

13 hours ago

Image from the first day of D&AD 2017.
All the winners: First day of D&AD 2017

The first set of D&AD Pencil winners have been announced, with three SA entries making the grade in the first eight categories!

13 hours ago

Local app launch wins at Liberty Radio Awards
Local app launch wins at Liberty Radio Awards

Algoa FM proved its results-driven creative ability, by scooping top honours at the Liberty Radio Awards for its launch campaign of the Algoa FM app at a gala banquet in Johannesburg on Saturday night. The station walked off with the Best Multi-Media Campaign as well as the Best Promotion, Stunt or Event Awards.

Issued by Algoa FM 14 hours ago

Sprout earns its Premier Google Partner badge
Sprout earns its Premier Google Partner badge

South African digital media buying agency Sprout Performance Partners is now a Premier Google Partner; a specialist agency that has been trained and certified by Google to best manage online advertising.

Issued by Sprout 14 hours ago

Leonardo Paez and Max Knox, sponsored by Kansai Plascon, finished fourth in the Cape Epic.
Repainting the local sponsorship picture with Kansai Plascon

Kansai Plascon, better known as Plascon to most, sponsored a duo for the Absa Cape Epic. Their corporate and digital communication specialist Zurita Moore explains why and how this ties into the brand's new positioning: ‘designed for life'.

By Leigh Andrews 14 hours ago

Quick, easy and free online registration to Markex 2017 now open!
Quick, easy and free online registration to Markex 2017 now open!

Specialised Exhibitions Montgomery, organiser of Africa's premier promotional product event, Markex 2017, has announced that visitor registration for the show is now officially open.

Issued by Madex 14 hours ago

Rene van den Berg © –
In 10 years, magazine sales have halved

What does this mean? Well, lots of things, but it's certainly not the catastrophe many would have you believe.

By Chris Brewer 1 day ago

Anar Mammadov © –
Understanding the millennial market

VBN Consultants recently returned from the Millennials 20/20 conference in NYC where world leading consumer brands and retailers were brought together to share and discuss new insights about this lucrative future market.

20 Apr 2017

Qimono/375 images © –
The marketer of the future

Today's traditional media is rapidly evolving towards the marketing of the future. The ‘brandscape' has changed dramatically in a short space of time and marketers are struggling to keep pace with the new environment.

By Dr. Ludi Koekemoer 19 Apr 2017

Kheng Ho Toh © –
Gender equality as a business imperative

A view of how seriously South African companies are taking the challenge of women being able to shape - not just fit into - the economy.

By Robyn de Villiers 19 Apr 2017

Big winner at the inaugural African SABRE Awards
Big winner at the inaugural African SABRE Awards

The inaugural African SABRE Awards have seen some big winners announced ahead of the ceremony which will be held as part of the African Public Relations Association's annual conference in Morocco on 11 May 2017. Burson-Marsteller Africa leads the pack.

19 Apr 2017

I am curious, respectful, practical, enthusiastic and agile. Mother, wife and friend.
#BehindtheSelfie with... Zonica Strydom

This week we find out what's really going on behind the selfie with technophile Zonica Strydom, operations and business unit director at iKineo customer engagement agency.

By Leigh Andrews 19 Apr 2017