Geolocation marketing - crafting a symbiotic relationship with your customer

[Johan Walters] Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey...

#BAC2018: Bitcoin is the gateway drug

[Danette Breitenbach] Bitcoin is just the opening act of blockchain disruption. "It's the gateway drug to the Ethereum blockchain," said Andrew Keys, head of global business development at ConsenSys and co-founder of ConsenSys Capital...

#BAC2018: How blockchain can unlock emerging markets

[Danette Breitenbach] Globally 2.2-billion people don't have access to financial services, mostly in the emerging market. By harnessing the best of blockchain, cryptocurrency and tokenisation, these technologies will empower the underbanked and the unbanked, solving the financial inclusion problem and creating a more equal society...

#FairnessFirst: Goodbye, boys' club! Time's up, advertising...

[Leigh Andrews] More than 180 female C-suite advertising agency leaders have formally aligned with Time's Up to form Time's Up Advertising...

Is there something more sinister behind the latest PPA delay?

[Nicci Botha] The much-anticipated signing of South Africa's renewables power purchase agreements (PPAs) has once again been delayed. This time by an application for an interdict to prevent the contracts being concluded...

"Transformation is a layered word that we need to use to its full potential" - new Creative Circle chair, Pete Khoury

[Leigh Andrews] TBWA\Hunt\Lascaris' CCO 'sweet' Pete Khoury is the Creative Circle chairperson for 2018/9. Here's how he plans to reshape the industry...

Free happiness - Kantar

[Erik Du Plessis] Did you know that the United Nations declared 20 March as International Happiness Day? Are you doing something special? Is your company doing something special?...

Q&A with Meerkat Maantuig writer/director Hanneke Schutte

[Daniel Dercksen] Meerkat Maantuig is inspired by the youth novella, Blinde Sambok, by renowned South African author Riana Scheepers...

Somerset West welcomes new eatery Nom Nom

[Ruth Cooper] Offering coffee, brunches, light lunches and Benguela Cove wine tastings the new Somerset West eatery Nom Nom, which replaces fine-dining restaurant Benguela on Main offers residents of the area a more relaxed, less formal, yet no less delicious spot to get their daily calories.

The stormy voyage of mobile engagement automation

[Nick Orton] The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value...

#OrchidsandOnions: Corporate social responsibility should be more than a clever marketing con trick...

[Brendan Seery] Corporate social responsibility, as a concept, sounds fine in theory... but in practice, it often turns out to be another marketing scam...

Securing a future for fashion - in conversation with Jackie Burger

[Lauren Hartzenberg] The word 'pollution' may conjure up images of dirty waterways and smog-filled city skies but seldom is it realised that the clothing on our backs may be the product of a dirty and dehumanising supply chain...

#BehindtheSelfie with... Kelly Fung

[Leigh Andrews] This week we find out what's really going on behind the selfie with Kelly Fung, now editor-in-chief at Elle South Africa...

It's official: Spotify is now live in South Africa [Update]

[Andy Walker] The streaming music world's worst kept secret is finally confirmed to be true: Spotify will today launch in South Africa, the company's representatives confirmed in an email to Memeburn...

Lexus F-Sport: Winning hearts and wallets

[Henrie Geyser] Lexus has been a determined soldier in the tough and highly-competitive battle for the hearts and wallets of South Africa's ever-growing army of SUV fans...

The new laws of attraction to survive the retail apocalypse

[Leigh Andrews] FCB Red Chicago's retail strategy group lead Curt Munk explains that retailers and marketers alike need to understand the new laws of attraction in order to survive what he dubs 'the retail apocalypse'...

#BAC2018: Moving from lunatic fringe to mainstream

[Danette Breitenbach] Last year, blockchain and its proponents were described as the "lunatic fringe". This year, the Blockchain Africa conference reflected just how far and how quickly this technology how come in such a short space of time...

Putting the human in HR with Lee Watts

[Shan Radcliffe] Human resources is generally considered the 'babysitters' of the corporate world. Besides the hiring and firing, they tend to the new employee integration and overall employee wellness, while functioning in the thankless task of mediator and buffer between staff and management...