Nick Orton is CEO at Grapevine, which helps companies to be present with customers at the critical moments of their customer journeys. By combining omni-channel communications with marketing automation technology, Grapevine provides businesses and brands access to its cloud-based delivery platforms to help them interact at speed and scale. The company is powered by a team of mobile-first communications and marketing technology professionals. For more information, please visit
The stormy voyage of mobile engagement automation

The ship has sailed on silo-driven batch-and-blast email and vomit-and-hope SMS campaigns. Today's attention- and time-deprived consumer expects personalised communication built on seamless digital experiences that offer relevant, timely forms of value...

By Nick Orton 14 Mar 2018

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