All industry news in South Africa

MARKETING & MEDIA

SA's ad industry must not regress to using outmoded digital metrics for ROI

©dotshock via 123RF

[Andre Steenekamp] South Africa's advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some of the country's leading agencies...

Posted 8 years ago | Like

MARKETING & MEDIA

[Orchids & Onions] Kudos to RMB founders for leading the way

Screengrabs from the ad

[Brendan Seery] The interaction with their audience strikes the right chord...

Posted 8 years ago | Like (1)

AGRICULTURE, HORTICULTURE & FORESTRY

#InnovationMonth: GWK building rockets, winning awards and innovating for agriculture

[Cari Coetzee] "The objective of the campaign is to highlight the innovation, imagination, and passion that are intrinsic to being a farmer." - Neil de Klerk

Posted 8 years ago | Like

TOURISM, TRAVEL & HOSPITALITY

A guide to SA Flower Route

Winfried Bruenken (Amrum) via - Namaqualand

Winfried Bruenken (Amrum) via Wikimedia Commons - Namaqualand

[Henrie Geyser] The Visitor's Guide Flower Route is a beautifully-illustrated, detailed overview of South Africa's spectacular annual kaleidoscope of wildflowers, often described as the greatest flower show on earth...

Posted 8 years ago | Like

MARKETING & MEDIA

Have great content but no one is noticing it?

Image credit: Webfluential

[Thabiso Moloi] Ideating and crafting a great piece of content is one of the most fulfilling and great achievements for any content creator...

Posted 8 years ago | Like (1)

LIFESTYLE & ENTERTAINMENT

Weekend warmers

[Nina Timm] The calendar says spring is here, but as I sit looking through my window, the rain is coming down in buckets. So, we are definitely in for a very cold weekend.

Posted 8 years ago | Like

LIFESTYLE & ENTERTAINMENT

Polydimension progression with ISO

[Ruth Cooper] Today sees the release of ISO's latest album, 'Polydimension'. I got in touch with vocalist Richard Brokensha to find out about the band's sixth studio release as well as his thoughts on the SA music scene.

Posted 8 years ago | Like

RETAIL

How in-store media can influence the purchasing decision

[Stefan Abro] Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers...

Posted 8 years ago | Like

Ruth Cooper

adidas Originals NMD Event

On Thursday 15 September adidas Originals hosted a Generation NMD sonic experience at the Alex Theatre to celebrate the sounds of our cities. The event was hosted by Nomuzi Mabena and featured live performances by DJ Lag and Sebastiano Zanasi, all of which featured in a #genNMD film series for the brand.

Posted 8 years ago | Like

MARKETING & MEDIA

#InnovationMonth: Disrupting the comms norm with on-demand PR

[Leigh Andrews] Marcusbrewster is set to further disrupt business as you know it with its new on-demand PR offering. MD Andre Fourie explains how to use this to your strategic advantage...

Posted 8 years ago | Like (1)

AGRICULTURE, HORTICULTURE & FORESTRY

Empowering female farmers, awarding entrepreneurship

[Cari Coetzee] With the aim of empowering women and to recognise the role they play in food security, job creation, and economic growth, the DAFF in partnership with Total South Africa recently hosted...

Posted 8 years ago | Like

ESG & SUSTAINABILITY

#InnovationMonth: Global Fishing Watch launched

Image source: Global Fishing Watch

[Sindy Peters] Global Fishing Watch allows anyone with an internet connection to monitor fishing activity anywhere in the world's oceans...

Posted 8 years ago | Like

ENTREPRENEURSHIP

10 secrets to thriving as an entrepreneur

[Steven Cohen] While every entrepreneur is unique and each story is different, there is a common factor that unites them - they take risks, follow their dreams and pursue their passions...

Posted 8 years ago | Like

MARKETING & MEDIA

#InnovationMonth: Marketing a superHero city

Hall with some of the Hero team against the Cape Town backdrop.

[Leigh Andrews] Hero agency MD Andrew Hall talks us through the intricacies of effectively marketing a city that's so cosmopolitan yet still uniquely African (hello Cape Town), and why the Hero team is perfectly positioned to do so...

Posted 8 years ago | Like

ESG & SUSTAINABILITY

#InnovationMonth: Begging-bowl tactic no longer an option for NPOs

[Sindy Peters] South Africa is brimming with non-profit organisations seeking support for various noble causes...

Posted 8 years ago | Like

Lesley Svenson

[BizTakeouts Radio Show & Podcasts] This week we take a closer at the newly launched getTOD (@getTODSA), a free-to- download mobile application that allows users to connect with tradespeople to meet their particular needs, using location based tracking and reliable supplier availability in real time.https://

Update RequiredTo play the media you will need to either update your browser to a recent version or update your Flash plugin.

Posted 8 years ago | Like

MARKETING & MEDIA

Where did all the research go?

[Desiree Gullan] In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding...

Posted 8 years ago | Like

IT & TELECOMMUNICATIONS

#InnovationMonth: SA's matchmaking app for the freelance economy

[Lauren Hartzenberg] For many, the office-based, 9am to 5pm corporate workplace has lost its lustre, resulting in a move towards freelance or project work...

Posted 8 years ago | Like (1)

Industry wall