[Behind the Selfie] with... Lauren Durant

[Leigh Andrews] This week, we find out what's really going on behind the selfie with Lauren Durant, Director of national brand activations business, Isilumko Activate...

Classy Santa Fe ups the stakes

[Henrie Geyser] Hyundai's latest Santa Fe people carrier has moved up a number of notches on the large SUV status ladder...

Great sporting moments and their sponsors

[Boris Dzhingarov] Sports sponsorship is big business...

Times Media Radio's newbies mint new listener numbers

[Leigh Andrews] According to SAARF's latest Commercial Radio Listening RAMS figures, all three Times Media Radio stations have increased their listenership. Tony Mallam, Head of Radio: Times Media Limited tells us how they got this right through differentiating their offering...

[Orchids & Onions] Kudos to companies that bridge digital divide

[Brendan Seery] One of the most amusing things for me, a digital cynic, is to see how the clevers from the net trash newspapers, yet when they want their gushing PR releases to get proper traction, then who they gonna call? Not Ghostbusters, but newspapers...

Reading/watching times

[Chris Brewer] Researchers have been on a quest to quantify the amount of time people spend reading publications for centuries. Reading time is, in fact, the holy grail of the research world...

Complement with content

[Lisa Illingworth] Freedom of choice for the consumer makes it exceptionally easy for them to select what kind of marketing and advertising they allow into their lives...

Would you sit next to you at a dinner party?

[Damon Stapleton] This is a piece I recently wrote as a convener of Axis 2016, New Zealand's largest advertising show...

20 types of content you don't realise you're sharing

[Amanda Patterson] We all know, or should know, that content is king. What many of us do not realise is that content is more than just our blog posts. Promoting ourselves, our companies, and our brands on the Internet is the way we do business...

Interactive print is crucial to direct marketing, says white paper

[Jacques van Wyk] Mobile elements in marketing campaigns are becoming an industry standard, which is not surprising considering that PwC predicts 88% of South Africans have mobile Internet access...

B2B digital marketing tools and tips

[Adiv Maimon] B2B marketing is a tricky endeavour. Above-the-line advertising is ineffective, and it can be incredibly difficult to reach the right decision-makers in companies...

Introducing the National Certificate in Advertising - Red & Yellow

[Red & Yellow School] A gateway to the advertising world for matrics, this brand new program offers an entry-level qualification with which to begin a career or pursue further studies in an industry-related field...

[Fashion watch] A case study on UK Wool Week and Chanel Airlines

[Terry Levin] How and why this week's transformation of Savile Row, the UK's famous tailoring district, into a sheep's playground and Karl Lagerfeld's Project Runway Show for Chanel, make headlines around the world...

Ogilvy uses ice-cold aural advertising for Castle Lite

[Leigh Andrews] Ogilvy Cape Town, together with Castle Lite, has released a first-of-its-kind track recorded at the sub-zero temperature of -2.5°C - the same temperature at which the beer is lagered. Here's why they went this chilly route...

4K monitors: four times the pixels, four times the detail

[Bruce Byrne] Computer monitors have come a long way from the bulky CRT screens of the 1980s, from plasma screens and LCDs to LED

Five tips for securing the home office successfully

[Peter Davidson] The ability to attract and keep good employees means that companies must be competitive. What a lot of companies are finding is that employees value work-life balance...