MARKETING & MEDIA [Relentlessly Relevant] 3. How to innovate - strip them down, tie their ankles, make them run[Douglas Kruger] Here is a curious thing about human thought and creative processes: If you apply no rules whatsoever, you will tend to get poor results. Present your people with a 'white page' and they generally won't know what to do with it... | |
Angie Lawrence | [Marketing] The Benater Productions Group is a collection of 14 diverse start-ups, all engineered from the creative and entrepreneurial energy of both Danny (33) and Tom (40). However, the group of businesses started from only one, 3 Way Marketing. In fact it was off of the ingenuity of 3 Way Marketing that Danny and Tom were able to build the knowledge, contacts and other foundations which would be necessary to start the Benater Productions Group which is now an incubator for new start-up businesses. |
MARKETING & MEDIA POPI business myths popped[Leigh Andrews] Worried about compliance issues once the Protection of Personal Information (POPI) Act comes into effect? Don't be. Wayne Clarke, Managing Director of Metrofile Records Management shares some tips you can implement today to turn POPI into a business opportunity... | |
MARKETING & MEDIA Beyond the box... breaking LSM stereotypes[Thuli Motaung] It is time the market research industry came to terms with the fact that the Living Standard Measure (LSM) questionnaire on its own does not cut it when it comes to defining target markets and compiling research groups... | |
MARKETING & MEDIA Content for all South Africans[Danette Breitenbach] South Africa has not had the most flexible environment when it comes to content delivery, but that changed on Wednesday with the launch of ONTAPtv.com, a Video on Demand (VoD) service for content to be viewed on smartphones and tablets... | |
RETAIL Regional markets offer refreshing growth prospects for local beverage producers[Shawn Henning] As an independent beverage producer, you've no doubt looked at South Africa's heavyweight consumer markets of Gauteng, the Western Cape and KwaZulu-Natal and wondered how you were going to break into these provinces to expand your brand... | |
MARKETING & MEDIA Burning bright with that special Creative Spark[Leigh Andrews] They're five years old, have just opened a Joburg office, and have international presence in their sights (and sites!) Here's what's really going on at Creative Spark and Burn Media... | |
RETAIL [Beyond Retail 2015] Reinventing the business model[Jessica Tennant] The focus of the fifth consecutive UCS Solutions' Beyond Retail event was on reinventing retail and how business models need to harness the innovation the industry demands... | |
LIFESTYLE & ENTERTAINMENT A local surfing movie with heart[Daniel Dercksen] Die PRO is an absolutely delightful Afrikaans coming-of-age surf film that proudly showcases the best local filmmaking has to offer. | |
Ruth Cooper | [Music] |
MARKETING & MEDIA Cognitive ease - a behavioural aspect on brand exposure[Brandon Bester] In his book Brand Against the Machine, John Morgan talks about the importance of brand visibility... | |
Angie Lawrence | [Advertising] |
MARKETING & MEDIA [NewsMaker] Lee Curtis[Louise Burgers] Lee Curtis is General Manager of Posterscope SA. He will drive the overall day-to-day management for the strategy and planning teams. His main task is to develop new business alongside the management team... | |
ESG & SUSTAINABILITY Breathing life into renewables[Nicci Botha] Founder and CEO of Quercus Investment Partners, Diego Biasi, believes that doing business should equate to doing good - for the environment and those less fortunate... | |
RETAIL Will a Fed lift-off be the final nail in the coffin of the emerging-market dream?[Sarah Boumphrey] In short, no. As I've said many times before, emerging markets should be seen as a long-term strategy. This is no less true in light of their current challenges... | |
MARKETING & MEDIA Creating Stick(eez) customers[Clive Evans] The ambition of most marketers is surely to both attract and retain customers. We live in an ever-changing, increasingly complex world where consumers have more choice than ever before, while their attention spans have dipped to an all-time low... | |
MARKETING & MEDIA [Behind the Selfie] with... Felix Kessel[Leigh Andrews] This week, we find out what's really going on behind the selfie with Felix Kessel, Magic Steam turbine Driver (CEO) at OwenKessel Leo Burnett... | |
MARKETING & MEDIA How do you keep an idea alive?[Damon Stapleton] "It always seems impossible until it is done." - Nelson Mandela. Ideas. Endlessly swimming against the tide of opinion, trying to survive... |