MARKETING & MEDIA Instawalks give design inspiration to Skip #MyFabulous campaign[Leigh Andrews] Skip washing detergent's no stranger to using social media to raise awareness for a new campaign... | |
MARKETING & MEDIA The presenter effect[Chris Brewer] I don't hear much about this phenomenon any more, but it's as relevant to planners today as it ever was... | |
LIFESTYLE & ENTERTAINMENT Heavenly Dani and the Lion[Daniel Dercksen] The quirky cabaret Dani and the Lion will put a song in your heart and a smile on your face. | |
MARKETING & MEDIA [Behind the Selfie] with... Stu Stobbs[Leigh Andrews] This week, we find out what's really going on behind the selfie with Stu Stobbs, Executive Creative Director at 1886 Advertising... | |
MARKETING & MEDIA The Cannes evolution[Danette Breitenbach] This year Cannes presented nothing new, instead what we saw was an evolution of what we saw last year... | |
LIFESTYLE & ENTERTAINMENT Societi Bistro's tour through France[Lauren Hartzenberg] As temperatures drop and seasonal depression sets in, many of us dwelling in the SA foodie capital city of Cape Town take comfort in gorging ourselves... | |
MARKETING & MEDIA Bringing in the Brandnew Creative[Leigh Andrews] Brandnew Creative agency has built up chemistry with clients and media alike over the past six years. Now, the time has come for a 'brand new' take on Brandnew... | |
MARKETING & MEDIA The benefit of bringing a bursary component into effectiveness awards[Ann Nurock] I spoke to ACA CEO, Odette Van der Haar, about making APEX more than just the awards, but also growing as a brand with a purpose... | |
IT & TELECOMMUNICATIONS Document digitisation: a crucial enabler of the digital enterpriseszmiki95 via pixabay.com | |
MARKETING & MEDIA If nobody likes advertising agencies, why do they keep opening them?[Damon Stapleton] What is a creative department? It is kind of a stupid name. A bit like 'art regiment' or 'idea navy'. Actually, I quite like idea navy... | |
MARKETING & MEDIA So direct: Bringing home the international judging insights[Leigh Andrews] Justin Wright, TBWA\Hunt\Lascaris Johannesburg's Group Creative Director, shares some of the exclusive insights gleaned from the international awards he's recently judged and highlights the importance of coffee in avoiding judging fatigue... | |
TOURISM, TRAVEL & HOSPITALITY The Capital Hotel Group rolls out in Cape Town and Pretoria[Brian Berkman] The Capital Hotel Group, with six properties across Sandton, are set to open two new properties, The Capital Mirage (opening October 2015), and Menlyn Main (opening in September 2016)... | |
MARKETING & MEDIA [Content Marketing] Getting the definition right[Louise Burgers] There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content. | |
FINANCE & INSURANCE Choosing an insurer for your business: What to consider[Sophie Baker] Much like car insurance, business insurance companies are a dime a dozen... | |
RETAIL Township market matters© Brandon Bourdages – 123RF.com | |
MARKETING & MEDIA [Content Marketing] Content marketing trends[Louise Burgers] The lines are blurring between what is branded content, embedded content, public relations and native advertising. What is clear is that since advertising agencies 'discovered' content about 18 months ago... | |
HEALTHCARE Fast and accurate alcohol and drug testing essential for outsourced medical practitioners[Rhys Evans] Ensuring compliance with the Occupational Health and Safety Act requires that all employees have a full medical, including alcohol and drug testing, when they join the company... | |
MARKETING & MEDIA [Orchids & Onions] Thumbs up to Eugene's Parisian escapade[Brendan Seery] With the rand in the position it is, I found it rather amusing to watch the latest TV ad for Nedbank's travel money card, featuring the likeable comedian Eugene Khoza... | |
MARKETING & MEDIA [Content Marketing] How branded content is changing communications[Louise Burgers] Content marketing is probably the biggest shift in communications since branding evolved to be a marketing science on its own and branding agencies grew from within advertising agencies 20-odd years ago... | |
MARKETING & MEDIA Top five ways to talk to women in 2015[Cécile Gorgeon] It seems hard to believe, but many companies continue to under-deliver to the 50% of the world's population that is female. According to Tom Peters, "women are unmistakably in my opinion economic opportunity number 1", and with global earning power of $18 trillion and growing, it's easy to see why... |