MARKETING & MEDIA [Orchids & Onions] Cheeky dog ad gives Cell C a leg up[Brendan Seery] At the risk of attracting ire from readers, I am going to stick my neck out and say the controversial new Cell C ad - apparently titled Screwed - is not only amusing but also works well from a marketing perspective... | |
MARKETING & MEDIA The DNA of Lego[Damon Stapleton] Average advertising agencies and great advertising agencies are often like country clubs and football clubs... | |
MARKETING & MEDIA The seven lessons I learned on the way to 600,000 followers[Amanda Patterson] When I first became involved with social media seven years ago, I was lost. I knew I needed to be there, though, because something significant was happening in the world of marketing... | |
MARKETING & MEDIA Kellogg's #FamilyMornings campaign FTW![Leigh Andrews] Has the family breakfast time ritual changed drastically since your childhood? Chances are, not by much. The Kellogg's #FamilyMornings campaign shows the more times change, the more family breakfasts stay the same... | |
CONSTRUCTION & ENGINEERING Trends driving the transformation of building systems© Kirill Cherezov – 123RF.com | |
IT & TELECOMMUNICATIONS 6 ½ considerations for securing the home office[Perry Hutton] As increasing numbers of employees work from home, organisations often overlook the security needs of remote workers... | |
IT & TELECOMMUNICATIONS OTG technology adds massive functionality to smart devicesjscreationzs via freedigitalphotos.net | |
MARKETING & MEDIA Why your company's comms team needs a reputational strategy[Leigh Andrews] Reputational strategy. It's a phrase that strikes fear into the hearts of many a business without a clue where to start, especially when a communication crisis hits. FIFA, anyone? That's where Joanne Botha of Pillar9 comes to the rescue... | |
MARKETING & MEDIA 'Appy New Year: Taking Chinese tradition to the mobile masses with a digital red envelope[Ann Nurock] SY Lau of Tencent spoke about the importance of the human face behind the device at a Cannes Lions seminar on Sunday... | |
FINANCE & INSURANCE 6 Things to consider before investing abroad[Charles Mburugu] When it comes to making investments, you have a lot of different options... | |
LIFESTYLE & ENTERTAINMENT The future filmmaker - Experiments in experiential cinema[Ruth Cooper] Sunday, 17 May: 9pm: Right, turn the volume up. An eerily ambient soundtrack fills the car, as does a voice: "Hello and welcome to The Endemic Project"... | |
MARKETING & MEDIA Should you integrate your social media capabilities with the call centre?[Bruce von Maltitz] Customers are increasingly taking to social media to look for support or lodge complaints. Most businesses today understand this about customer behaviour, but many take a siloed approach to managing social media enquiries... | |
MARKETING & MEDIA [TrendTalk] A fashionable future[Louise Burgers] Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML... | |
MARKETING & MEDIA Tell me and I'll forget; show me and I may remember; involve me and I'll understandImage via 123RF | |
RETAIL Looking beyond the obvious in sub-Saharan Africa: The rise of e-commerce[Bernadette Kissane] The building blocks for future developments in e-tailing are emerging in sub-Saharan Africa, as a growing middle class and young population create a demand for products that store-based retail simply cannot meet... | |
MARKETING & MEDIA Two reasons why it's okay not to have a load shedding ad campaign[Mogorosi Mashilo] There are many occurrences in people's everyday lives and it's these incidents that create trends that advertising campaigns tap into in order to become relevant and current... | |
MARKETING & MEDIA Swipe right for success: secrets from the 'rad' Tinder founder[Ann Nurock] Lessons on rethinking everything and marrying human connection to technology, right from Sean Rad, president and founder of dating app Tinder, as shared at Cannes this weekend... | |
ESG & SUSTAINABILITY [Earth Focus] The business case for environmental compliance[Roger Metcalfe] The recent prosecution of a director whose company contravened environmental regulations sent shockwaves through corporate boardrooms... | |
MARKETING & MEDIA A brand on a journey[Danette Breitenbach] Most of us are familiar with Eugene, the face and voice of Nedbank's retail division. More recently Nedbank launched a campaign for its business banking division... | |
MARKETING & MEDIA The ins and outs of cracking 'talk journalism'[Leigh Andrews] Ever wondered what it takes to become a TV presenter? Danilo Acquisto, known to many as Good Hope FM weekend DJ, was recently announced as winner of the Presenter Search on 3. He gives us some insight into the presenter's balance of TV and radio... |