MANUFACTURING Q&A with Sello Mosai: Manufacturing industry needs commitment from unions, top management[Evan-Lee Courie] With just several weeks to go until the 2015 Manufacturing Indaba, we asked Sello Mosai, the executive manager of Value-Chain Competitiveness at Productivity SA, to share some insights into the current state of the manufacturing industry in South Africa and where to from here... | |
MARKETING & MEDIA Not your average 'chip off the old Blok' campaign...[Leigh Andrews] When Blok decided to move away from what property can offer you and focus instead on what urban living can offer a Blok owner, it looked to North agency for more than the traditional property advertising campaign... | |
MARKETING & MEDIA Social media is an essential market research tool for savvy marketers[Andre Steenekamp] Market research has always had an important role to play in shaping brand strategies, from product development and customer service through to marketing and advertising... | |
MARKETING & MEDIA The business cloud, demystified[Leigh Andrews] Data ownership issues, scalability and the benefit of the hybrid cloud - three of the foggiest aspects of doing business in the cloud are clarified by Laurent Dedenis, president of international operations at Acumatica... | |
TOURISM, TRAVEL & HOSPITALITY Having The Last Word, again[Brian Berkman] Increasingly, experienced travellers are opting for inclusive holiday packages in response to not, as the Americans put it, "being Nickelled and Dimed"... | |
MARKETING & MEDIA Identifying your target market[Sophie Baker] Your target market is important when selling or conceptualising your product or service. You need to know who you're selling to. If you know your target market well, you know how to market your product and where its value lies... | |
MARKETING & MEDIA Bringing the virtual world to marketing[Beverley Klein] Virtual reality is a phrase synonymous with science-fiction movies and futuristic plots. But that future is now, with the advent of products like Oculus Rift, Samsung Gear, Google Cardboard and more... | |
MARKETING & MEDIA Planning for the mobile business cloud? It's already here...[Leigh Andrews] The cloud and mobile workforce processing may seem like something new and exciting to wrap your head around, but they've been around for a while... | |
LOGISTICS & TRANSPORT Charles Brewer: 2015 to be a year of growth for the logistics industry in Africa[Cari Coetzee] The World Economic Forum on Africa 2015 conference, held to mark 25 years of economic change in Africa, concluded last week... | |
MARKETING & MEDIA The psychology of advertising[Chris Brewer] NB: Psychology is the study of normal human behaviour - abnormal behaviour lies within the speciality of Psychiatry, which is why psychiatrists get so many patients from ad agencies... | |
LIFESTYLE & ENTERTAINMENT Masterful Romeo and Juliet ballet on the big screen[Daniel Dercksen] If there's one ballet that will seduce your senses it's The Royal Ballet's breathtaking Romeo and Juliet, which will be screened at Cinema Nouveau cinemas from 6 June for a limited season. | |
MARKETING & MEDIA Talking about youth marketing, is not being about the youth[Banele Rewo] After all the conferences, seminars and talks have been attended, marketing and brand managers have drawn up graphs and scrutinised the numbers on the next sure fire formula to sell to the youth, there is one glaring deficit: Talking about it is not being about it... | |
IT & TELECOMMUNICATIONS POPI: the race to data safetyStuart Miles via freedigitalphotos.net | |
EDUCATION & TRAINING Educational reform for the social media age© maridav – 123RF.com | |
EDUCATION & TRAINING Schools can help in transformation of SA from "rainboo" to rainbow nation© andreykuzmin – 123RF.com | |
MARKETING & MEDIA Media 10 up their game in southern Africa[Danette Breitenbach] Grand Designs Live has a reputation as a show that innovates and gets better year on year. In the United Kingdom, where the show originated, it has won numerous awards... | |
IT & TELECOMMUNICATIONS Brand versus price - what to consider when it comes to tabletsStuart Miles via freedigitalphotos.net | |
MARKETING & MEDIA The importance of mining an insight[Cathleen Makhetha] The advertising and marketing landscape has often proved to be an exciting window into the happenings of a particular place or the lives of people... | |
MARKETING & MEDIA 'Y' we need to focus on brand loyalty from Gen Next[Leigh Andrews] Cutting through Gen Y/Gen Next/Millennials' short attention spans can be a problem. Nicholas Barenblatt, Group Marketing Manager at Protea Hotels & African Pride Hotels, tells us how they get it right... | |
IT & TELECOMMUNICATIONS Subscribers' quality of experience: bridging the gap between perception and realityStuart Miles via freedigitalphotos.net |